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Pivoting Your PR Strategy for Today’s Digital Age

Posted on

08/06/2024

by

Leah Nurik

Take a deep dive into how PR must evolve amidst declining traditional media influence and rising digital consumption. Over the last few years, the media landscape has undergone a seismic shift primarily driven by rapid technological advancements and changing consumer behaviors. Traditional public relations

Posted on

11/30/2023

by

Leah Nurik

Today, we launched our new website. It has been in the works for a while, but, as so many of you know, the cobbler’s kids don’t get new shoes, we don’t often drink our own champagne…and I’m sure there is another metaphor about dog

Posted on

09/12/2023

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Gabriel Marketing Group

We’re thrilled to announce GMG and our client GridPoint have been jointly selected as a finalist in PR News’ Platinum Awards, in the Sustainability Campaign of the Year category. We’re recognized for our one-year PR program of media relations, analyst relations, speaking engagements and

Posted on

07/31/2023

by

Melinda Adamec

In today’s digital-first era business moves at the speed of light. That’s why companies must constantly seek innovative ways to engage with their audience, especially in the B2B space. If the social media explosion has taught us anything, it’s that video is one of

Posted on

07/12/2023

by

Michiko Morales

When it comes to mergers and acquisitions, the stakes are high, and the spotlight on your organization will shine brighter than ever before. These transformative events can create unprecedented exposure — and the success can be predicated on how news is communicated to stakeholders

Posted on

07/11/2023

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Melinda Adamec

Despite pervasive stereotypes, Facebook still reigns supreme in the kingdom of social media. According to Forbes, Facebook, and its now-renamed parent entity, Meta, is the most used social media platform in the world, with 2.9 billion monthly active users. While the shakeups at Twitter

Posted on

07/06/2023

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Michael Tebo

One-hit wonders belong on the radio, not as part of a failed communications strategy that is meant to represent your brand. Standalone PR campaigns are a fleeting endeavor that we see fail to achieve long-term impact, time after time. At their best, they only leave

Posted on

06/27/2023

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Gabriel Marketing Group

We’re thrilled to announce we’ve been awarded a 2023 Hermes Creative Award and a 2023 Communicator Award for excellence in content marketing. Both awards recognized an ebook written and designed by GMG that presented the results of a national consumer survey commissioned by Kajeet,

Posted on

06/14/2023

by

Gabriel Marketing Group

We’re excited to announce we have been selected as a winner of Ragan and PR Daily’s 2023 Top Agencies Award! We are the sole winner in the Campaign of the Year: Thought Leadership category, recognized for a one-year strategic communications campaign for a founder/president

Posted on

05/16/2023

by

Michael Tebo

If you’re having trouble breaking through to that next level of media coverage, surveys are an excellent way to generate media coverage. By gathering data on a specific topic, trend or issue, you can use that data to create compelling stories that can capture

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blog-new-82

Pivoting Your PR Strategy for Today’s Digital Age

Take a deep dive into how PR must evolve amidst declining traditional media influence and rising digital consumption. Over the last few years, the media landscape has undergone a seismic shift primarily driven by rapid technological advancements and changing consumer behaviors. Traditional public relations (PR)

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