B2B Technology PR Case Studies: Measurable Results Across SaaS, Cybersecurity, CleanTech and More

Gabriel Marketing Group helped a recruitment technology company expand its national media presence and strengthen its competitive positioning through a data-driven public relations and executive thought leadership campaign. Over 12 months, GMG secured 91 national media placements, generated 27.7 billion reported media impressions and doubled the company’s share of voice compared with competitors.

A recruitment technology company was highly respected within its industry but lacked visibility in mainstream national media. As the labor market experienced significant changes following the COVID-19 pandemic, the company needed to expand its media presence, differentiate itself from competing platforms and establish its executives as trusted sources on workforce trends.

GMG refined the company’s messaging and developed a proactive national media relations program built around timely labor market insights, proprietary data and executive expertise.

The campaign connected the company’s subject matter experts with reporters covering employment and workplace trends, including the Great Resignation, wage transparency, labor shortages and workforce volatility.

By offering data-backed perspectives on issues shaping the national employment conversation, GMG positioned the company’s executives as relevant sources for business, human resources and employment journalists.

Gabriel Marketing Group helped a rapidly growing smart building technology company establish national visibility through integrated media relations, industry analyst outreach and strategic award submissions. Over two years, GMG secured 345 earned media placements, conducted 15 analyst briefings and helped the company earn 13 major industry awards. The campaign also generated 875 million reported media impressions and $2.9 million in reported PR value.

A smart building technology company entered a highly competitive commercial real estate technology market without an established media presence. The company needed to introduce its brand, build credibility among commercial real estate decision-makers and position its IoT-powered building solutions as an innovative approach to building intelligence and automation.

GMG developed a comprehensive technology PR campaign combining national media outreach, industry analyst relations and award submissions.

The strategy connected the company’s IoT and automation capabilities to broader industry trends, including intelligent buildings, commercial real estate innovation, sustainability and operational efficiency.

GMG also coordinated analyst briefings and award opportunities to expand the company’s recognition beyond earned media coverage.

Gabriel Marketing Group executed an international public relations campaign for a U.S.-based sustainable aviation fuel (SAF) producer announcing a major international investment. The campaign generated 199 earned media placements, nearly 300 million in reported audience reach and more than $10 million in advertising value equivalency. Coverage appeared in business, aviation and sustainability publications across the United States and international investment markets.

A sustainable aviation fuel producer needed to build global brand awareness and industry credibility around a major international investment announcement. Despite its technological innovations, the company had limited existing media visibility and needed to demonstrate its relevance in the competitive global sustainable aviation fuel market.

GMG developed a global media relations campaign positioning the company as an innovator in renewable aviation fuel.

Messaging highlighted its proprietary waste-to-fuel technology, alignment with aviation decarbonization goals and binding airline agreements.

GMG targeted leading business, aviation, sustainability and energy publications in the United States, as well as relevant media in partner countries throughout Europe, Asia and South America.

Gabriel Marketing Group developed a national public relations and thought leadership campaign for a water management technology company seeking stronger brand recognition beyond its existing market position. The campaign generated $9.85 million in reported publicity value and $3.25 million in reported media value, with coverage across major consumer and trade media outlets.

A leading manufacturer of residential drainage and water management solutions held approximately 80% market share in residential drainage but lacked corresponding visibility in national media.

The company needed to establish its executives as trusted authorities on drainage, irrigation and water management issues while strengthening brand awareness among contractors, architects, retail buyers and commercial audiences.

GMG created a media-friendly expert persona called “Dr. Drainage” to make the company’s technical knowledge more accessible to journalists and audiences.

The campaign combined thought leadership, educational content and coordinated media outreach focused on stormwater management, irrigation challenges and practical drainage solutions.

GMG targeted television, print and digital publications, positioning the company as a source of useful, expert information on everyday water management problems.

Gabriel Marketing Group helped a cash back shopping application expand national brand awareness through consumer media relations, survey-driven storytelling and content development. The campaign generated 145 media placements, more than $3.7 million in advertising value equivalency and a reported 35x return on investment. Media coverage included USA Today, NBC News, CNBC, Business Insider and Yahoo! News.

A rapidly growing cash back shopping app competed against larger, more established consumer shopping platforms.

The company needed to differentiate its services, increase consumer awareness and strengthen its appeal to users and potential business partners. Its objectives included increasing app downloads, expanding membership and communicating the benefits of cash back shopping.

GMG developed a consumer publicity strategy connected to major shopping occasions, including Black Friday, Valentine’s Day and back-to-school shopping.

The campaign generated original news through commissioned consumer surveys, providing data-backed story opportunities for journalists covering personal finance, retail trends and consumer spending.

GMG also supported the campaign through frequent blog content focused on shopping trends, savings advice and consumer interests.

Gabriel Marketing Group developed a national cybersecurity public relations campaign for an IoT security company specializing in firmware protection. The campaign secured coverage in major business and technology media, including The Wall Street Journal, The Washington Post, Los Angeles Times and Bloomberg, building visibility around the company’s approach to firmware-level security ahead of its eventual acquisition by a major technology company.

An IoT cybersecurity company needed to establish credibility and distinguish its firmware protection capabilities in an increasingly crowded cybersecurity market.

The company sought to increase awareness among enterprise security buyers, attract potential partners and strengthen its market reputation as it prepared for acquisition discussions.

GMG developed targeted media campaigns focused on the growing cybersecurity risks associated with connected devices and firmware vulnerabilities.

The strategy positioned the company’s technology as a differentiated approach to securing IoT infrastructure and connected systems.

Through outreach to national technology and business reporters, GMG connected the company’s expertise with emerging industry concerns and broader discussions about enterprise cybersecurity risks.

Gabriel Marketing Group developed a targeted media relations campaign for a U.S.-based renewable energy technology company announcing a major investment from two leading investment firms. The campaign generated coverage in Axios, Bloomberg, CleanTechnica, Utility Dive, PV Magazine and other publications, expanding the company’s visibility in national business and energy industry media.

A renewable energy technology company needed to strengthen its market presence and communicate the significance of an upcoming investment announcement.

Operating in a rapidly expanding clean technology sector, the company sought to establish credibility with investors, energy industry decision-makers and potential commercial partners.

GMG developed an investment-focused media relations campaign emphasizing the company’s approach to smart energy systems and power conversion technologies.

The campaign positioned the company as a U.S.-based provider of end-to-end power conversion solutions and connected its capabilities to major industry issues, including grid resilience, renewable energy integration and government energy incentives.

GMG targeted influential business, technology and energy publications to communicate the company’s investment story in the context of broader clean energy trends.

Gabriel Marketing Group helped a healthcare customer experience platform build national visibility through a research-driven PR campaign addressing patient access, online appointment booking and digital healthcare engagement. GMG secured coverage in more than 30 media outlets, including U.S. News & World Report, Crain’s Chicago Business, Fierce Healthcare and the Orlando Sentinel.

A healthcare customer experience platform needed to build credibility with enterprise health systems and healthcare consumers.

As the healthcare industry adapted to changing patient expectations following the pandemic, the company wanted to establish its expertise in appointment accessibility, digital care navigation and patient engagement.

GMG developed a research-driven communications campaign supported by consumer surveys and proprietary healthcare insights.

The campaign highlighted trends in digital appointment booking, care delays and patient access, creating timely story opportunities for healthcare reporters and national consumer publications.

GMG positioned the company’s leaders as knowledgeable sources on changing patient expectations and the role of digital technologies in improving healthcare experiences.

Gabriel Marketing Group supported a major acquisition announcement for an enterprise IT services company through a coordinated media relations, executive communications and analyst outreach campaign. GMG secured coverage in more than 50 top-tier and industry trade outlets, generating millions of reported media impressions and supporting increased market visibility during a significant company milestone.

An enterprise IT services company needed to communicate the strategic value of a high-profile acquisition while competing in the rapidly evolving cloud and managed services market.

The company sought to reassure existing customers, strengthen investor and analyst confidence, and communicate its expanded capabilities to potential enterprise clients.

GMG implemented a multi-phase communications program aligned with the acquisition announcement.

The campaign included executive media interviews, press releases, thought leadership opportunities and industry analyst briefings.

Messaging focused on the acquisition’s implications for customers, expanded service capabilities and the company’s strengthened market position in cloud and managed services.

Gabriel Marketing Group developed a funding announcement media campaign for a cybersecurity startup announcing a $15 million investment round. The campaign secured coverage in Axios, TechCrunch, The Baltimore Sun and the Washington Business Journal, helping the company communicate its growth plans and strengthen visibility among investors, enterprise buyers and the broader cybersecurity industry.

A cybersecurity startup needed to make a national impact with its $15 million funding announcement.

The company operated in a crowded cybersecurity market and faced significant competition for media attention.

Its objective was to use the funding milestone to strengthen market credibility, differentiate its enterprise security capabilities and introduce its growth strategy to potential customers and industry stakeholders.

GMG developed a targeted media relations campaign centered on the investment announcement.

The campaign connected the funding round to the company’s broader market opportunity, technology differentiation and future growth plans.

GMG pitched tailored story angles to national technology media and regional business publications, emphasizing the company’s approach to enterprise security and its position within the data infrastructure market.

Gabriel Marketing Group helped a global enterprise resource planning (ERP) software provider strengthen its North American market positioning through customer success storytelling and targeted industry media outreach. GMG developed customer case studies featuring operational improvements and measurable return on investment, then used those stories to secure trade media coverage and strengthen the company’s credibility among manufacturing and building supply audiences.

A global ERP software provider wanted to expand its North American visibility, reach qualified buyers and differentiate its industry-specific business management software.

The company needed credible customer evidence demonstrating how its technology improved operational performance for manufacturers and building supply businesses.

GMG worked with the company’s customer teams to identify, develop and document detailed customer success stories.

The case studies highlighted operational challenges, technology implementations and measurable business outcomes, including improvements in efficiency and return on investment.

GMG translated these customer experiences into editorial story ideas, trade publication pitches and customer advocacy content.

Gabriel Marketing Group developed a research-driven healthcare public relations campaign for a digital scheduling and patient engagement technology provider. By conducting surveys of healthcare providers and patients, GMG created original insights about telehealth adoption, scheduling preferences and patient experience trends. The campaign generated coverage in more than 40 national and trade media outlets and produced research cited in third-party reports.

A healthcare technology company needed to strengthen credibility among healthcare providers and consumers while demonstrating its expertise in digital scheduling and patient engagement.

The company sought to differentiate its technology through relevant, data-backed insights about patient experiences and changing healthcare behaviors.

GMG developed and executed a series of national surveys targeting healthcare providers and patients.

The research examined digital scheduling trends, telehealth adoption and patient experience priorities.

GMG converted the findings into press releases, media pitches and infographics, allowing the company to contribute original data to ongoing conversations about healthcare technology and patient access.

Gabriel Marketing Group implemented an executive thought leadership program for the CEO of a national commercial insurance company. Within 12 months, the campaign secured 35 media placements, including five feature profiles of the CEO, and generated $115,000 in reported advertising value equivalency. The program also supported contributed articles, industry awards and executive recognition.

A national commercial insurance company’s CEO lacked visibility in influential industry conversations despite possessing relevant business expertise and leadership experience.

The company wanted to strengthen executive credibility, establish a more recognizable leadership voice and expand its influence among industry stakeholders.

GMG developed a comprehensive executive visibility strategy combining thought leadership, media relations, contributed content, industry awards and executive communications.

The campaign refined the CEO’s positioning and developed opportunities to communicate his professional expertise, leadership perspective and personal interests.

GMG pursued contributed articles, feature profiles, award nominations and recognition opportunities to establish a sustained executive presence across relevant industry channels.

Gabriel Marketing Group implemented an integrated PR and digital marketing program for a web and mobile accessibility technology company. The campaign generated more than 1,400 qualified leads and over $600,000 in revenue, while securing 170 million reported media impressions and six marketing awards. The program combined earned media, paid advertising, SEO content, email marketing and CRM-driven lead nurturing.

A SaaS company specializing in web and mobile accessibility compliance struggled with low brand awareness, slow lead generation and a fragmented marketing funnel.

Disconnected CRM processes and the absence of an established paid media strategy limited its ability to engage prospects and convert interest into sales opportunities.

The company needed an integrated marketing approach that could build visibility, improve lead follow-up and reach decision-makers across industries with accessibility compliance requirements.

GMG implemented a coordinated demand generation and communications campaign combining paid advertising, organic content and national media outreach.

The program included LinkedIn, Google and Facebook advertising; search engine optimization; email nurturing; webinar support; landing page development; and CRM engagement improvements.

Campaign messaging emphasized accessibility regulations, digital compliance challenges and the business case for accessible websites and mobile applications.

GMG aligned marketing activity with the interests of decision-makers in higher education, legal services, retail and other sectors.

Gabriel Marketing Group executed a six-month integrated marketing and PR campaign for a SaaS company specializing in strategic planning and ecosystem modeling. The program generated more than 340 webinar conversions, sustained a reported 9.6% average monthly conversion rate and secured more than 200 million reported media impressions. The campaign combined digital advertising, HubSpot automation, email marketing, media relations and analyst outreach.

A SaaS company providing strategic planning and ecosystem modeling technology struggled to convert free trial users into paying customers.

The company faced limited brand recognition in North America, inconsistent lead nurturing and a fragmented marketing funnel.

It needed a coordinated strategy to improve prospect engagement, support conversions and build credibility among enterprise buyers evaluating digital transformation solutions.

GMG developed a six-month integrated marketing program combining digital advertising, email nurturing, custom HubSpot automation and webinar promotion.

A parallel PR program positioned company executives as experts in digital transformation and strategic business planning.

The campaign incorporated earned media outreach and industry analyst briefings to build visibility among enterprise technology buyers and industry influencers.