How to draft an RFP for a PR agency is a question many technology leaders face, because choosing the right PR agency can make the difference between building lasting visibility or wasting valuable budget. Many executives also ask, “Why is it so hard to get
As B2B tech companies scale, many reach a critical decision point: should public relations remain in-house, be outsourced, or operate through a hybrid model? To help unpack the tradeoffs and timing when outsourcing PR for B2B tech, we asked Leah Nurik, founder and CEO of
When you’re a B2B tech CEO, CMO, or VP of PR with ambitions to scale, expand into new markets, or dominate your category, choosing the right enterprise B2B tech PR agency can make or break your growth trajectory. The right partner brings deep category expertise,
A successful acquisition isn’t driven by financials alone. It’s also shaped by perception. And that perception begins forming long before any due diligence begins. For B2B tech companies, an effective exit PR strategy for B2B tech can be one of the most underutilized tools for
Analyst relations for B2B tech companies—especially early-stage SaaS startups—can be the difference between being overlooked and becoming a recognized market player. Yet too often, founders hesitate to invest in AR due to misconceptions about cost, timing, or ROI. Gabriel Marketing Group has seen firsthand how
Credibility that drives B2B tech growth starts with clear, compelling messaging. For B2B tech leaders, the pressure to break through a crowded market is relentless. Investors want traction. Buyers want clarity. And too often, even the most innovative startups get buried beneath jargon-heavy messaging that
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