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Two business professionals celebrating success with a high-five in a modern office, symbolizing a strong strategic PR partnership built on collaboration and measurable results.

Strategic PR Partnership or Task-Taker? How to Diagnose Your PR Agency Relationship and Demand More from Your Communications Investment

Posted on

11/06/2025

by

Michiko Morales

If you’ve ever felt like your PR agency spends more time checking boxes than moving the business forward, you’re not alone. Many companies hire what they believe is a strategic PR partnership—only to discover they’ve ended up with a task-taker. The difference is critical: a task-taker executes deliverables, whereas a strategic partner, as the B2B tech PR agency Gabriel Marketing Group defines it, drives outcomes for your business.
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Two professionals in a meeting discussing a presentation on a laptop screen, symbolizing strategy and planning for high-impact B2B tech media coverage.

High-Impact B2B Tech Media Coverage: How It Really Happens

Posted on

11/05/2025

by

Michael Tebo

Great press doesn’t come from luck or a single announcement. It comes from having a compelling story, supporting evidence, and the right approach to sharing your B2B technology company with the world. Because once you understand how the modern media landscape works — and how journalists discover and choose stories — you can position your company to become the one everyone wants to write about.
Read the Full Entry
Two professionals discussing a PR agency investment strategy while reviewing data on a computer in a modern office setting.

PR Agency or Another Engineer? How to Know When You’re Ready for a Real PR Investment

Posted on

11/03/2025

by

Michiko Morales

Life in startups and early-stage companies is a constant exercise in tradeoffs. You’re making high-stakes bets with limited runway, knowing each choice nudges your trajectory toward breakout growth… or a much harder road. Few decisions feel more existential than how to spend that next $15k per month on either a PR agency investment or additional engineering resources. Do you hire another engineer to accelerate product velocity? Or do you invest in a PR agency to accelerate market momentum? Both can be right. Both can be wrong. And evaluating the difference requires more than gut instinct or investor pressure — it requires a readiness check.
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Group of people raising colorful glasses in a celebratory toast at an outdoor gathering, symbolizing connection and shared success through Generative Engine Optimization for brands.

Generative Engine Optimization: How GMG and Brandi AI are Putting Clients at the Center of AI-Driven Discovery

Posted on

10/30/2025

by

Michael Tebo

We’re thrilled to announce we’ve joined the Brandi AI Global Agency Partnership Program, enabling us to help clients measure, optimize, and strengthen how they appear in AI-generated responses through Generative Engine Optimization strategies.
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A professional working on a laptop during a meeting, representing strategic PR for market impact through collaboration, data-driven planning, and digital communication strategies.

Strategic PR for Market Impact: How Three High-Stakes PR Announcements Turned Into Measurable Growth

Posted on

10/29/2025

by

Michiko Morales

Major business milestones — global investments, funding rounds, and breakthrough partnerships — can change a company’s trajectory in an instant. But only if the right audiences and stakeholders hear about them. Visibility without credibility is just noise. Credibility without visibility is silence. Strategic PR for market impact is what transforms big news into big outcomes. For communications leaders, founders, and growth-stage executives, the challenge is not only having a story worth telling, but ensuring it drives real-world results.
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A person gesturing while speaking during a meeting with a laptop and notebook in front of them, representing collaboration in executive ghostwriting.

Executive Ghostwriting: A Core PR Deliverable That Drives Visibility and Authority

Posted on

10/27/2025

by

Michael Tebo

In today’s media landscape, the expectation for organizational leaders to demonstrate a strong public voice has never been higher. Stakeholders want to hear directly from decision-makers—on industry trends, company direction, innovation strategy, workforce issues, and more. Customers, partners, industry analysts, and even prospective employees look to executives to articulate not only what a company does, but also what it believes. Executive ghostwriting plays a vital role in meeting these expectations by ensuring leaders are visible and their perspectives are communicated effectively.
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A wooden desk with a laptop, a white coffee mug, a notepad filled with handwritten notes, and a smartphone, symbolizing the process of repurposing good content into new ideas.

Repurposing Good Content: How to Give Your Best Ebook a Second Life

Posted on

10/23/2025

by

Michael Tebo

You’ve done everything right. You invested time, creativity, and budget into building the perfect ebook—compelling design, strong research, a powerful narrative. You hit publish, shared it across your channels, sent the announcement email… and then? Silence. That’s the frustration so many marketing teams feel. The content itself is strong. The insights are valuable. But after an initial burst of downloads, it’s as if your ebook was buried alive in your own content archive—what we call the content graveyard. The truth is, your ebook didn’t fail. Your content repurposing strategy did.
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Businesswoman analyzing digital dashboards filled with charts and analytics data, representing analyst relations market positioning and strategic business insights.

How Analyst Relations Market Positioning Can Sharpen Your Company’s Competitive Edge

Posted on

10/21/2025

by

Michiko Morales

When business leaders think about visibility, they usually picture press coverage, social media engagement, and paid ads. But one of the most underrated levers of credibility and growth sits quietly behind the scenes—analyst relations (AR).
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A woman leads a diverse team discussion around a table with printed charts, illustrating how to build a PR strategy that drives business growth.

How to Build a PR Strategy That Drives Business Growth: A Guide to Media Coverage That Actually Builds the Business

Posted on

10/16/2025

by

Michael Tebo

Every founder and CEO wants to see their company in major publications like Forbes or The Wall Street Journal. It’s validation — a visible signal that you’ve made it. But too often, that headline becomes the goal instead of the outcome. If you’re wondering how to build a PR strategy that drives business growth, it’s crucial to avoid this trap from the start.
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wo marketing professionals collaborate on a laptop, reviewing strategy ideas for a proactive PR agency.

How to Vet a Proactive PR Agency: A 10-Question Checklist

Posted on

10/10/2025

by

Michiko Morales

For startup founders and marketing leaders, hearing your public relations firm ask, “Any news?” is a clear red flag. That simple question reveals a fundamental flaw: your team is reactive, not functioning as a proactive PR agency. For any company paying a significant monthly retainer, this passivity is an expensive liability that undermines brand authority. If you’re unsure whether your PR agency is earning its retainer, these 10 questions will reveal whether your agency is proactive—or just reacting.
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Other Posts

Strategic PR Partnership or Task-Taker? How to Diagnose Your PR Agency Relationship and Demand More from Your Communications Investment

Michiko Morales
11/06/2025

High-Impact B2B Tech Media Coverage: How It Really Happens

Michael Tebo
11/05/2025

PR Agency or Another Engineer? How to Know When You’re Ready for a Real PR Investment

Michiko Morales
11/03/2025

Generative Engine Optimization: How GMG and Brandi AI are Putting Clients at the Center of AI-Driven Discovery

Michael Tebo
10/30/2025

Strategic PR for Market Impact: How Three High-Stakes PR Announcements Turned Into Measurable Growth

Michiko Morales
10/29/2025
A group of colleagues in a modern open office discussing strategy around a desk with laptops and monitors, illustrating how PR and GEO work together for stronger B2B tech visibility.

From Media Mentions to AI Citations: How PR and GEO Work Together for Better Visibility in the Age of AI-Driven Discovery

11/19/2025 No Comments

The discovery landscape for B2B technology companies is shifting fast. AI citations are now a critical factor as search is fragmenting, making it essential for leaders to understand how PR and GEO work together for better AI visibility. Buyers increasingly turn to generative AI platforms—such as ChatGPT, Perplexity, Gemini, Claude, and Grok—often before ever typing a keyword into Google. Yet many PR and communications programs are still built around assumptions from a time when traditional search engines and media coverage shaped most discovery.

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Two professional women reviewing a roadmap for engaging a B2B tech PR agency on a laptop in a modern office setting.

The 90-Day Roadmap for Engaging a B2B Tech PR Agency

11/17/2025 No Comments

Struggling to get traction with a new PR agency? The first 90 days are critical—but too often, they’re wasted on vague onboarding and missed expectations. This blog lays out a clear, structured roadmap for engaging a B2B tech PR agency, with defined milestones across three key phases: foundation, activation, and traction. Learn how to align fast, generate early media results, and turn your agency into a strategic growth partner—starting from day one.

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Person browsing a digital news app on a smartphone, representing the role of activating media coverage for sales enablement.

How To Activate Media Coverage for Sales Enablement: 5 Strategic Approaches

11/14/2025 No Comments

Too often, media coverage creates buzz but fails to influence sales. The core issue isn’t visibility—it’s activation. Without being systematically integrated into ABM campaigns, nurture sequences, and sales cadences, even high-quality coverage gets lost in the noise. In today’s trust-driven B2B tech landscape, third-party validation must be treated as a sales asset, not just a PR win. When used strategically, earned media can build credibility, open doors, and accelerate the buyer’s journey at every stage.

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Two business professionals celebrating success with a high-five in a modern office, symbolizing a strong strategic PR partnership built on collaboration and measurable results.

Strategic PR Partnership or Task-Taker? How to Diagnose Your PR Agency Relationship and Demand More from Your Communications Investment

11/06/2025 No Comments

If you’ve ever felt like your PR agency spends more time checking boxes than moving the business forward, you’re not alone. Many companies hire what they believe is a strategic PR partnership—only to discover they’ve ended up with a task-taker. The difference is critical: a task-taker executes deliverables, whereas a strategic partner, as the B2B tech PR agency Gabriel Marketing Group defines it, drives outcomes for your business.

Read More »
Two professionals in a meeting discussing a presentation on a laptop screen, symbolizing strategy and planning for high-impact B2B tech media coverage.

High-Impact B2B Tech Media Coverage: How It Really Happens

11/05/2025 No Comments

Great press doesn’t come from luck or a single announcement. It comes from having a compelling story, supporting evidence, and the right approach to sharing your B2B technology company with the world. Because once you understand how the modern media landscape works — and how journalists discover and choose stories — you can position your company to become the one everyone wants to write about.

Read More »
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