If you’re having trouble breaking through to that next level of media coverage, surveys are an excellent way to generate media coverage. By gathering data on a specific topic, trend or issue, you can use that data to create compelling stories that can capture the attention of journalists and their audiences. Reporters are always looking […]
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As a mission-driven marketing and PR agency, we remain steadfast in our work to impact the world positively. You could say, it’s a way of life here at GMG. As the seemingly insurmountable challenge of climate change and its impact on humanity grows, we continue to look for partners to shift the world in a […]
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I never had a great relationship with goals and goal-setting. Throughout my career, leading various teams at adidas and now here at GMG, I realized that dislike was due to a lack of defining a purpose. And, rather than setting arbitrary targets, I realized it was critical to always start with the “why” in order […]
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Over the course of my career, working within public relations and marketing agencies large and small, I’ve been lucky to be a part of many creative and successful campaigns — including a long tenure on the client side. From launching new brands and products and promoting events to entering new markets, a cooperative collaboration between […]
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During times of transition or challenging times with profitability, it may be tempting for businesses to cut back on their public relations (PR) efforts to save costs. However, there are several reasons why this may not be a wise decision. PR is an essential aspect of any business, big or small and cutting that budget […]
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We’re excited to announce our selection by Expertise.com to its 2023 list of Best PR Firms and Best Marketing Consultants in the greater Washington, D.C. area! The twin recognitions are GMG’s fifth year in a row for Expertise.com’s top honors. With our foundational expertise in technology and our passion for innovations that define new markets, we look forward […]
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At a time when budgets are increasingly constrained, knowing how to effectively quantify and communicate the value of PR to CEOs, executives and board members is essential. Even if you wholeheartedly believe in the value of PR, it can be a challenge to translate its importance to stakeholders who are short on time, budget and […]
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We’re excited to announce our two newest industry recognitions — two 2023 AVA Digital Awards for excellence in content marketing and graphic design! They continue our winning streak of 27 award wins in 2022 for our growth marketing, content development and public relations work on behalf of our clients. The twin awards get 2023 off […]
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Has your company ever taken a corporate retreat? Probably not one like ours. For our 2023 kickoff and our first in-person gathering since the pandemic, GMG chose an untraditional path, skipped the beige hotel conference rooms in downtown Washington D.C. and headed to the Caribbean instead! Our leadership hoped that our active and wellness-loving team […]
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To tell you the truth, maintaining your buyers’ attention long enough to successfully guide them through your funnel is an uphill battle. Your customers are bombarded with an interminable onslaught of marketing messaging at every turn in their daily life. Unfortunately, many businesses let their buyers aimlessly wander around in some mystical land of enchantment […]
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