Gabriel Marketing Group Honored as Bronze Stevie® Award Winner at 2019 American Business Awards®

Posted on May 14, 2019 by Amanda Corey

Leading technology marketing and PR agency wins “PR Campaign of the Year” in the public affairs category for Neal Simon for U.S. Senate’s “People Over Politics” campaign in Maryland MCLEAN, Va. – May 13, 2019 – Gabriel Marketing Group (GMG), the industry’s leading technology marketing and public relations agency for disruptive high-growth companies, today announced […]

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a business before a tech pr firm helps them

A Tech PR Firm’s Crisis Management Survival Guide

Posted on April 29, 2019 by Amanda Corey

A Tech PR Firm’s Crisis Management Survival Guide 911, what is your emergency? A crisis can hit any company at any time. In fact, according to a recent PWC survey, 65 percent of CEOs surveyed experienced at least one crisis in the past three years, while half had gone through two or more during that […]

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How Technology Marketing Agencies Build Leads, Traffic and Rank with Digital Ads

Posted on April 15, 2019 by Gabriel Marketing Group

Google went ahead and sold 32.6 billion dollars in digital ad sales last year. As a PR and technology marketing agency, we are unsurprised. Google’s advertising platform continues to help us drive our clients new leads, product sales, more traffic and better SEO results. So, how does it all come together? We’re not Talking about […]

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Why Tech Company PR Can’t Afford to Ignore Pop Culture

Posted on April 2, 2019 by Gabriel Marketing Group

You probably woke up this morning to an alarm from your phone or smart device. You might have started your day browsing a news app, listening to a podcast or jamming to new music on Spotify. You probably did all of this while catching up on social media interactions you missed while you were asleep. […]

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PR Strategy Changing Course

Change Course with a Mission-Based Public Relations Strategy

Posted on March 1, 2019 by Gabriel Marketing Group

Every company wants to make money. You know it, I know it and customers know it. That makes it boring. If your sole, driving mission is to make money, you’re no different than any of your competitors. And with so many businesses making noise about profits and returns and bottom lines, it’s easy for your […]

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Public Relations Strategy and Podcasts

Podcasts in Public Relations Strategy: Effective or Overhyped?

Posted on February 15, 2019 by Gabriel Marketing Group

Nothing goes with a brutal morning commute or workout session better than a killer podcast. They create a unique sense of familiarity between the podcaster and the listener and reach 73 million Americans monthly. Yet, when it comes to tech PR strategy, we ask ourselves: where’s the value? Should we jump through hoops pursuing podcast […]

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4 Hottest Consumer Trends Quietly Reshaping Marketing and PR for Tech Companies

Posted on February 6, 2019 by Leah Nurik

“Hey Alexa, can you give my tech marketing and PR a makeover?” While Alexa, Siri and friends aren’t quite that advanced, the latest consumer trends have come a long way in terms of understanding user intent, providing convenience and offering more tailored search engine interactions. Adding to that, social media’s innate connectivity is driving closer-knit […]

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Powering B2B Lead Generation with Great Service

Posted on January 18, 2019 by Gabriel Marketing Group

Budgets matter. It matters when you spend your dinner budget just as much as it does your annual marketing and PR budget. Spend that budget in the wrong place and you’ll leave with a bad taste in your mouth. Or worse – someone goes hungry. Today, we’ll share how a focus on service can keep […]

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New Respect for Personal Data and Authenticity Vital to Tech Marketing

Posted on December 3, 2018 by Gabriel Marketing Group

How important is data privacy to a tech firm? A recent Gallup survey shows a large increase in concern about invasion of privacy while using Facebook, and the information privacy topic continues to dominate search volume interest in the U.S., according to Google Trends. The issues of data privacy and the authenticity of a tech […]

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