For the fourth year in a row, GMG is ranked as one of the best marketing consultants and PR firms in the greater Washington, D.C. area by Expertise.com! To determine its 2022 list of best marketing and PR firms in the Washington, D.C. area, Expertise.com scored 142 Marketing Consultants and 55 PR firms by more […]
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GMG has won six industry awards for excellence in content marketing, publicity, website design and writing! The three 2022 Hermes Creative Awards and three 2022 AVA Digital Awards add to GMG’s record 2021 haul of 44 industry awards, which include seven 2021 MarCom Awards, two 2021 dotCOMM Awards, nine 2021 Communicator Awards, eight 2021 Hermes […]
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GMG is excited to announce that Melinda Adamec has joined our executive leadership team as senior vice president of marketing. Melinda brings to GMG more than 20 years of experience from both B2B and B2C consumer packaged product companies as well as digital marketing and PR agencies. She will lead GMG’s delivery of client services […]
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We’re excited to announce that we’ve made holiday donations to four community organizations on behalf of our clients! Nominated by GMG team members, who shared personal stories of charitable impacts, the four nonprofits are: St. Jude Children’s Research Hospital: A pediatric treatment and research facility based in Memphis, Tenn., St. Jude is focused on children’s […]
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Just about everyone gets the idea of SEO at this point. You just slap some related keywords in your web copy and when someone searches for a topic related to your business you show up on the ol’ Google page. Right? Wrong. Unfortunately, it’s far more complex than that because the little algorithm goblins that […]
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GMG has been awarded seven of the top prizes at the 2021 MarCom Awards, an annual international awards program that recognizes excellence in marketing and communication! The three Platinum and four Gold 2021 MarCom Awards are important testaments to our team’s strategic, client-centric content marketing, news release writing and publicity services. As we wrap up […]
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We’re excited to welcome Amy Wick to our growing team! As senior vice president of operations, in her role, Amy will direct, coordinate and oversee all GMG operations activities and ensure the development and implementation of sustainable operations to meet our organization’s growth strategy. She will also lead People Experience as a critical component to […]
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If you’re a B2B company, should bounce rates be considered one of your marketing KPIs? The simple answer is no, it should not be. But before we explain why, let’s first consider what bounces and sessions mean to one another. Bounces vs. Sessions Website bounces occur when a user leaves your site after visiting one […]
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The world may seem like it’s in chaos – that’s because, well, it is. Whether it’s social, economic or political, strife in nearly every aspect of life feels like it’s at a critical mass. Over just the past decade, we’ve gone through unprecedented turmoil that’s caused a seismic shift in our priorities in how we […]
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Have you ever driven a car out of alignment? It’s not a fun ride. You’re constantly pulling the steering wheel to one side and then overcorrecting just to stay in a straight line toward your destination. The constant tension eventually wears your tires out, causes damage to your steering and suspension and could end up […]
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