Budgets matter. It matters when you spend your dinner budget just as much as it does your annual marketing and PR budget. Spend that budget in the wrong place and you’ll leave with a bad taste in your mouth. Or worse – someone goes hungry. Today, we’ll share how a focus on service can keep […]
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How important is data privacy to a tech firm? A recent Gallup survey shows a large increase in concern about invasion of privacy while using Facebook, and the information privacy topic continues to dominate search volume interest in the U.S., according to Google Trends. The issues of data privacy and the authenticity of a tech […]
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You’ve got a whiz-bang product that will shake up the market. You’ve got a new round of funding to keep the lights on and the company growing. You’ve got a great executive team and talented employees. Now all you need is to establish the brand’s credibility and get the attention of key influencers and potential […]
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Studies have shown that half of all ventures fail within five years for reasons that have nothing to do with the quality of the product they’re selling. Usually the cause is tied to a lack of operational funding, including the marketing budget. Yet shoveling cash into marketing is no guarantee of success. Poorly planned or […]
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If a picture is worth 1,000 words, a video is worth many times more than that. And when used creatively in marketing, a video is also worth big bucks. Digital consumption trends have shifted heavily toward video over the past six years. According to eMarketer, the average US adult now spends one hour and 17 […]
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Public relations has always been about developing relationships with media influencers and telling clients’ stories to the right audiences in a positive way. It still is – and recent strides in technology bolster these efforts with detailed industry, outlet and audience analytics. PR agencies are leveraging big data to personalize an increasingly automated environment, zeroing […]
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How do you define your purpose? Is it your happiness? The work you do? Or a mixture of the two? Gabriel Marketing Group’s founder and CEO, Leah Nurik, recently sat down with Stephen Warley from Life Skills That Matter to talk about this exact subject. In the podcast interview, Leah discusses the different aspects of […]
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Gabriel Marketing Group: A leading technology PR and integrated marketing agency recognized by DC Inno for its growth, expanding client roster and quality of work in the competitive technology marketing agency space. MCLEAN, Va. October 17, 2017 — Gabriel Marketing Group (GMG), the industry’s leading technology marketing and public relations agency for disruptive high-growth companies, […]
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Today, we announced the formation of our Advisory Board, made up of industry veterans and incredibly smart and talented people from a variety of industries. Although we just announced its formation, the Board has been meeting for a few months, providing the team and I with invaluable insight and advice on how to fulfill our […]
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Nurik will share insights, experience and directives on creating and fostering technology businesses that go beyond the bottom line and aim to change the human experience WHY: D.C. Startup Week is a five-day celebration of the small business and startup community in Washington, D.C., Maryland and Virginia. It educates aspiring and established founders alike on […]
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