PR Strategy Changing Course

Change Course with a Mission-Based Public Relations Strategy

Posted on February 15, 2019 by Gabriel Marketing Group

Every company wants to make money. You know it, I know it and customers know it. That makes it boring. If your sole, driving mission is to make money, you’re no different than any of your competitors. And with so many businesses making noise about profits and returns and bottom lines, it’s easy for your […]

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Public Relations Strategy and Podcasts

Podcasts in Public Relations Strategy: Effective or Overhyped?

Posted on February 11, 2019 by Gabriel Marketing Group

Nothing goes with a brutal morning commute or workout session better than a killer podcast. They create a unique sense of familiarity between the podcaster and the listener and reach 73 million Americans monthly. Yet, when it comes to tech PR strategy, we ask ourselves: where’s the value? Should we jump through hoops pursuing podcast […]

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Tech marketing and pr trends image

4 Hottest Consumer Trends Quietly Reshaping Marketing and PR for Tech Companies

Posted on February 6, 2019 by Leah Nurik

“Hey Alexa, can you give my tech marketing and PR a makeover?” While Alexa, Siri and friends aren’t quite that advanced, the latest consumer trends have come a long way in terms of understanding user intent, providing convenience and offering more tailored search engine interactions. Adding to that, social media’s innate connectivity is driving closer-knit […]

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Powering B2B Lead Generation with Great Service

Posted on January 18, 2019 by Gabriel Marketing Group

Budgets matter. It matters when you spend your dinner budget just as much as it does your annual marketing and PR budget. Spend that budget in the wrong place and you’ll leave with a bad taste in your mouth. Or worse – someone goes hungry. Today, we’ll share how a focus on service can keep […]

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New Respect for Personal Data and Authenticity Vital to Tech Marketing

Posted on December 3, 2018 by Gabriel Marketing Group

How important is data privacy to a tech firm? A recent Gallup survey shows a large increase in concern about invasion of privacy while using Facebook, and the information privacy topic continues to dominate search volume interest in the U.S., according to Google Trends. The issues of data privacy and the authenticity of a tech […]

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Tech Startup PR in Six Basic Steps

Posted on April 12, 2018 by Leah Nurik

You’ve got a whiz-bang product that will shake up the market. You’ve got a new round of funding to keep the lights on and the company growing. You’ve got a great executive team and talented employees. Now all you need is to establish the brand’s credibility and get the attention of key influencers and potential […]

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Six Steps to a Million-Dollar Tech Marketing Plan

Posted on March 29, 2018 by Leah Nurik

Studies have shown that half of all ventures fail within five years for reasons that have nothing to do with the quality of the product they’re selling. Usually the cause is tied to a lack of operational funding, including the marketing budget. Yet shoveling cash into marketing is no guarantee of success. Poorly planned or […]

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Why Video Provides Great ROI in Tech Marketing

Posted on March 15, 2018 by Leah Nurik

If a picture is worth 1,000 words, a video is worth many times more than that. And when used creatively in marketing, a video is also worth big bucks. Digital consumption trends have shifted heavily toward video over the past six years. According to eMarketer, the average US adult now spends one hour and 17 […]

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Top 4 Technology PR Trends to Watch in 2018

Posted on February 16, 2018 by Leah Nurik

Public relations has always been about developing relationships with media influencers and telling clients’ stories to the right audiences in a positive way. It still is – and recent strides in technology bolster these efforts with detailed industry, outlet and audience analytics. PR agencies are leveraging big data to personalize an increasingly automated environment, zeroing […]

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