Custom Analyst Relations Programs That Strengthen Credibility Through Third-Party Validation

Industry analysts are key influencers who shape market direction, guide investment, and influence purchasing decisions. For B2B tech companies, building credibility with these analysts is essential to driving adoption, accelerating growth, and establishing leadership in emerging markets. Strategic analyst relations help ensure your products and services are recognized, validated, and positioned to make a lasting impact.

Analyst relations involves proactively engaging with industry research analysts to build trusted relationships that drive advocacy, visibility, and market influence. Importantly, contributing insights and participating in briefings does not require your company to be a paying client of the analyst firm.

At GMG, we help B2B tech companies engage with industry analysts to clearly communicate the market challenges they solve, the customer pain points they address, and the unique value their product, service, or solution delivers. This strategic messaging strengthens analyst perception and supports greater visibility and influence.

Because analysts often serve as the “voice of the customer,” a strong analyst relations program aims to influence buying decisions over time. Acting as the eyes and ears of enterprise buyers, analysts monitor key vendors, evaluate product offerings, and assess their relevance and value to the analyst firms’ own client base.