Why should you still do PR in the AI era? Earned media—news articles, interviews, profiles, and features secured through rigorous editorial standards—serves as a vital signal of legitimacy amid the noise.
In the era of ChatGPT, Claude, Gemini, and whatever AI comes next, one thing is clear: if you’re not shaping your narrative, AI will do
PR visibility during uncertainty is your unfair advantage. The economy is tightening. Politics are uncertain. The noise is deafening. It’s tempting to pull back—to wait,
Cutting PR during economic downturns may seem practical, but it risks eroding trust, visibility, and momentum. This blog post explains why sustained PR efforts are
Trying to stand out in a crowded market? Gabriel Marketing Group believes the PR value of awards is your secret weapon. Awards build instant credibility,
Contributed articles in B2B tech have become essential in today’s media environment. The newsroom workforce in the U.S. has been gutted—between 2008 and 2020, employment
