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A retro-style illustration of a robot using a megaphone to broadcast content typed by a person at a typewriter labeled "PR," symbolizing how PR influences AI outputs.

Does PR Influence AI? 7 Powerful Reasons the Answer Is Yes

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04/03/2025

by

Leah Nurik

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Symbolizing PR visibility during uncertainty, a stylized illustration of a lighthouse shining through stormy waves.

PR Visibility During Uncertainty Is Your Growth Strategy—Because Disappearing Is a Costly Mistake

Posted on

03/27/2025

by

Leah Nurik

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Why Cutting PR in Tough Times is a Costly Mistake (And What to Do Instead)

Posted on

03/17/2025

by

Leah Nurik

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Golden trophy symbolizing the PR value of awards and third-party recognition.

Why the PR Value of Awards Is the Power Move You’re Not Using Enough

Posted on

03/11/2025

by

Michael Tebo

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Business professional typing on laptop with Forbes website open, representing the value of a Forbes Council membership.

The High Value of a Forbes Council Membership: 6 Reasons Why It’s Worth It

Posted on

03/04/2025

by

Leah Nurik

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Hand drawing a word cloud centered on public relations, including terms like marketing, media, and contributed articles in B2B tech.

Why Contributed Articles in B2B Tech Are More Indispensable Than Ever

Posted on

02/25/2025

by

Michiko Morales

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Woman leading a meeting with diverse members of a B2B tech PR firm, reviewing charts and graphs on a table.

The Fractional CMO: The Secret Weapon for Businesses When Budgets Are Tight

Posted on

02/18/2025

by

Leah Nurik

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Group of colleagues collaborating around a laptop during a meeting, discussing press release strategy for B2B tech.

Why You Need to Rethink Your Press Release Strategy for B2B Tech in Today’s Media Landscape

Posted on

02/13/2025

by

Michael Tebo

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Win Trust, Win Business: How Thought Leadership Drives Growth for B2B Tech Companies

Posted on

02/07/2025

by

Leah Nurik

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GMG Wins Three 2024 MarCom Awards for Excellence in Writing

Posted on

12/04/2024

by

Michael Tebo

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Michael Tebo
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AI Visibility and User Intent: Why Your Content Isn’t Showing Up in AI Answers 

Michael Tebo
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A Guide to How to Hire a B2B Tech PR Agency—and Unlock Real, Measurable Business Value

Michael Tebo
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A Guide to Modern B2B Tech PR Strategy — What It Is and How to Tell If It’s Working

Michael Tebo
01/09/2026
Two business professionals in a modern office celebrate success with a high-five, symbolizing teamwork and achievement—an image representing how to use case studies in B2B tech PR to build credibility and growth.

How to Use Case Studies in B2B Tech PR for Credibility, Visibility, and Growth

09/29/2025 No Comments

Knowing how to use case studies in B2B tech PR can be a game-changer for credibility and growth. Yet, not all case studies have the same impact. Some read like product brochures, while the most effective examples position a technology company as a trusted partner, thought leader, and recognized industry authority. This blog post outlines the nine essential elements every B2B tech case study should include to maximize its value.

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A close-up stack of business newspapers highlighting industry journalism, representing how to get cited by AI through trade coverage.

How to Get Cited by AI Through Trade Coverage: The Smartest PR Play for B2B Tech Brands

09/25/2025 No Comments

As generative AI tools like ChatGPT, Gemini, and Perplexity become the go-to sources for discovering information, the news outlets they trust and reference are shaping how companies are discovered. nNche coverage is often what determines whether a brand surfaces in AI answers. That means every mention in a respected trade publication does double duty: it reaches your ideal buyer today and increases the odds AI will surface your brand tomorrow.

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A startup founder leads a team meeting in a modern office, presenting a slide deck while discussing flexible PR contracts for startups.

Flexible PR Contracts for Startups: A Smarter Path to Success

09/22/2025 No Comments

Too often, startups fall into a costly trap: rigid public relations contracts that demand high retainers and long commitments, without clear targets for measurable results or ROI. A better path exists: one rooted in flexibility, accountability, and shared risk between founders and agencies.

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A diverse group of professionals in a conference room meeting with laptops open, discussing strategy and collaboration, representing how PR influences analyst reports through consistent communication and visibility.

How PR Influences Analyst Reports and Drives B2B Tech Growth

09/17/2025 No Comments

Visibility isn’t just about brand awareness—it’s about influence. And when it comes to shaping enterprise buying decisions, few voices carry more weight than industry analysts. Yet many founders, CEOs, and CMOs miss a simple truth: analysts don’t spontaneously decide to champion your company—they notice you because of the consistent signals public relations sends into the market.

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Two business professionals collaborate at a laptop, discussing B2B tech media coverage strategies.

B2B Tech Media Coverage Strategies: How Companies Break Through When Attention Is Tight

09/15/2025 No Comments

Newsrooms are shrinking, reporters are stretched thin, and editorial slots are more limited than ever. What once felt like open lanes for earned coverage now looks like a bottleneck. For B2B technology executives and communications teams, this shift underscores the urgent need for effective B2B tech media coverage strategies—approaches that help navigate media scarcity in the technology sector, where opportunities for press attention are fewer and harder to secure.

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Business team in a strategy meeting, taking notes and planning steps for launching a B2B tech PR campaign.

What Is the Typical Process and Timeline for Launching a B2B Tech PR Campaign With an Agency?

09/12/2025 No Comments

For B2B technology companies, launching a B2B tech PR campaign is a crucial strategy for increasing brand visibility, building business credibility, and influencing key stakeholders such as buyers, investors, and industry analysts. For marketing leaders and executive teams, one of the most common questions is: “What’s the typical process and how long will it take to see measurable PR results?”

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