Don’t Get Burned: 10 Red-Flag Questions to Ask Before Hiring a B2B Tech PR Agency

Posted on

07/10/2025

by

Michael Tebo

Choosing the right B2B tech PR agency is a high-stakes decision for leaders—one that impacts visibility, credibility, and revenue. With so many firms promising buzz, how do you identify one that delivers real business results? This guide features essential questions every CEO, CMO, and

High-Impact Media Coverage for B2B Tech Companies: Proven PR Strategies That Deliver

Posted on

07/09/2025

by

Michael Tebo

Major media coverage for B2B tech companies is attainable with the right story, strategy, and timing. In this blog post, GMG CEO Leah Nurik answers the most pressing questions tech leaders ask us about breaking into Forbes, TechCrunch, The Wall Street Journal, and other

How to Choose the Right PR Agency for Your B2B Tech Company: 7 Costly Red Flags to Avoid

Posted on

06/16/2025

by

Michael Tebo

“If you’ve worked with general PR firms that didn’t understand your complex B2B tech solutions, prioritize finding a partner with deep experience in your industry—or one that shows a strong commitment to learning your technology inside and out.”

Left Out of B2B Tech AI Citations? How to Claim the Authority You Deserve

Posted on

05/29/2025

by

Leah Nurik

As generative AI tools become the default starting point for decision-makers, being cited in AI-generated content has become a critical visibility driver for B2B technology brands. Platforms like ChatGPT, Google Gemini, and Perplexity are not just answering questions—they’re shaping perceptions of authority and expertise

How to Unlock the Full Potential of a Partnership with a B2B Tech PR Firm

Posted on

05/13/2025

by

Michael Tebo

A successful B2B tech PR firm partnership can amplify your brand’s voice, boost visibility, and drive long-term impact. Strong results come from a collaborative, transparent relationship built on mutual respect and clearly defined expectations. The most impactful PR campaigns are born from partnerships where

Earned Media in the AI Era: 5 Reasons Why It Still Matters for B2B Tech

Posted on

05/05/2025

by

Michael Tebo

Why should you still do PR in the AI era? Earned media—news articles, interviews, profiles, and features secured through rigorous editorial standards—serves as a vital signal of legitimacy amid the noise.

Does PR Influence AI? 7 Powerful Reasons the Answer Is Yes

Posted on

04/03/2025

by

Leah Nurik

In the era of ChatGPT, Claude, Gemini, and whatever AI comes next, one thing is clear: if you’re not shaping your narrative, AI will do it for you. And how PR influences AI has never been more critical. These bots don’t understand nuance, brand

PR Visibility During Uncertainty Is Your Growth Strategy—Because Disappearing Is a Costly Mistake

Posted on

03/27/2025

by

Leah Nurik

PR visibility during uncertainty is your unfair advantage. The economy is tightening. Politics are uncertain. The noise is deafening. It’s tempting to pull back—to wait, watch, and ride it out. But that’s exactly what your competitors are doing. Progress doesn’t happen in safe zones.

Why Cutting PR in Tough Times is a Costly Mistake (And What to Do Instead)

Posted on

03/17/2025

by

Leah Nurik

Cutting PR during economic downturns may seem practical, but it risks eroding trust, visibility, and momentum. This blog post explains why sustained PR efforts are essential for brand resilience and growth, offering strategic alternatives to stay visible, credible, and competitive—ensuring your brand is remembered

Why the PR Value of Awards Is the Power Move You’re Not Using Enough

Posted on

03/11/2025

by

Michael Tebo

Trying to stand out in a crowded market? Gabriel Marketing Group believes the PR value of awards is your secret weapon. Awards build instant credibility, fuel media buzz, boost sales, and attract top talent. This blog post breaks down why awards matter, how to

Other Posts

Don’t Get Burned: 10 Red-Flag Questions to Ask Before Hiring a B2B Tech PR Agency

Michael Tebo

07/10/2025

High-Impact Media Coverage for B2B Tech Companies: Proven PR Strategies That Deliver

Michael Tebo

07/09/2025

How to Choose the Right PR Agency for Your B2B Tech Company: 7 Costly Red Flags to Avoid

Michael Tebo

06/16/2025

Left Out of B2B Tech AI Citations? How to Claim the Authority You Deserve

Leah Nurik

05/29/2025

How to Unlock the Full Potential of a Partnership with a B2B Tech PR Firm

Michael Tebo

05/13/2025

Woman celebrating B2b tech PR results at her desk with arms raised in front of a laptop.

From Kickoff to Coverage: How Long Does It Take to See B2B Tech PR Results?

07/28/2025 No Comments

If you’re a CEO, CMO, or VP of PR at a B2B tech company preparing to launch a PR program, you’re likely asking: “How long does it take to see B2B tech PR results?” It’s one of the most common—and valid—questions leaders ask when evaluating

A woman in a white blazer leads a team meeting about B2B tech PR metrics in front of a whiteboard while colleagues with laptops listen attentively around a table.

B2B Tech PR Metrics: Are You Tracking the Right Ones?

07/24/2025 No Comments

This blog post breaks down the B2B tech PR metrics that truly matter—like Share of Voice, media value, and referral traffic—so CEOs, CMOs, and comms leaders can hold their B2B tech PR agencies accountable and drive measurable business impact.

Repeating award badge pattern reading "Expertise.com Best PR Firms in Washington DC 2025" on a blue background.

Expertise.com: 2025’s Best PR Firms in Washington DC

07/21/2025 No Comments

For the fifth straight year, Gabriel Marketing Group is named to Expertise.com’s curated list of Best PR Firms in Washington DC. We’re proud to share that Gabriel Marketing Group (GMG) has been recognized by Expertise.com as one of 2025’s Best PR Firms in Washington DC

Woman leading a meeting with diverse members of a B2B tech PR firm, reviewing charts and graphs on a table.

Unlocking Value: What a Top B2B Tech PR Firm Really Costs

07/14/2025 No Comments

The Truth About PR Pricing No One Tells You B2B tech PR firm pricing varies by scope, goals, and maturity. In this Q&A, Leah Nurik, CEO of Gabriel Marketing Group, breaks down how much PR agencies generally charge, what you typically get for your investment,

Group of professionals collaborating around a laptop during a PR strategy meeting.

Don’t Get Burned: 10 Red-Flag Questions to Ask Before Hiring a B2B Tech PR Agency

07/10/2025 No Comments

Choosing the right B2B tech PR agency is a high-stakes decision for leaders—one that impacts visibility, credibility, and revenue. With so many firms promising buzz, how do you identify one that delivers real business results? This guide features essential questions every CEO, CMO, and VP

Illustration showing a light blue megaphone representing media coverage of B2B tech companies in major business publications like Forbes, TechCrunch, and WSJ.

High-Impact Media Coverage for B2B Tech Companies: Proven PR Strategies That Deliver

07/09/2025 No Comments

Major media coverage for B2B tech companies is attainable with the right story, strategy, and timing. In this blog post, GMG CEO Leah Nurik answers the most pressing questions tech leaders ask us about breaking into Forbes, TechCrunch, The Wall Street Journal, and other top