What it Means to be a Mission-Driven Public Relations and Marketing Agency
I never had a great relationship with goals and goal-setting. Throughout my career, leading various teams at adidas and now here at GMG, I realized that dislike was due to a lack of defining a purpose. And, rather than setting arbitrary targets, I realized it was critical to always start with the “why” in order […]
A Guide to Making the Most Out of Your Marketing and Public Relations Agency Partnership
Over the course of my career, working within public relations and marketing agencies large and small, I’ve been lucky to be a part of many creative and successful campaigns — including a long tenure on the client side. From launching new brands and products and promoting events to entering new markets, a cooperative collaboration between […]
Why You Need To Keep Doing PR Even When Budgets are Tight
During times of transition or challenging times with profitability, it may be tempting for businesses to cut back on their public relations (PR) efforts to save costs. However, there are several reasons why this may not be a wise decision. PR is an essential aspect of any business, big or small and cutting that budget […]
GMG Named to Expertise.com’s Lists of 2023’s Best PR Firms and Best Marketing Consultants in Washington, D.C.
We’re excited to announce our selection by Expertise.com to its 2023 list of Best PR Firms and Best Marketing Consultants in the greater Washington, D.C. area! The twin recognitions are GMG’s fifth year in a row for Expertise.com’s top honors. With our foundational expertise in technology and our passion for innovations that define new markets, we look forward […]
Putting Your Best PR Work Forward in the Board Room
At a time when budgets are increasingly constrained, knowing how to effectively quantify and communicate the value of PR to CEOs, executives and board members is essential. Even if you wholeheartedly believe in the value of PR, it can be a challenge to translate its importance to stakeholders who are short on time, budget and […]
GMG Wins Two 2023 AVA Digital Awards
We’re excited to announce our two newest industry recognitions — two 2023 AVA Digital Awards for excellence in content marketing and graphic design! They continue our winning streak of 27 award wins in 2022 for our growth marketing, content development and public relations work on behalf of our clients. The twin awards get 2023 off […]
Here’s How NOT to Have a Perfectly Planned Corporate Retreat — And Why We Love it that Way!
Has your company ever taken a corporate retreat? Probably not one like ours. For our 2023 kickoff and our first in-person gathering since the pandemic, GMG chose an untraditional path, skipped the beige hotel conference rooms in downtown Washington D.C. and headed to the Caribbean instead! Our leadership hoped that our active and wellness-loving team […]
The Buyer Trends Your Business Needs to Know for a Successful 2023
To tell you the truth, maintaining your buyers’ attention long enough to successfully guide them through your funnel is an uphill battle. Your customers are bombarded with an interminable onslaught of marketing messaging at every turn in their daily life. Unfortunately, many businesses let their buyers aimlessly wander around in some mystical land of enchantment […]
Celebrating 12 Years of Excellence in PR & Marketing for High-Growth B2B and B2C Companies
Your company is innovative. Your team of experts strives for excellence. You have exciting solutions or products that you believe can change the world for the better. And, your mission-driven, high-growth organization must get the word out about the incredible and impactful ideas you bring to the market. Sadly, this is where many organizations stumble. […]
Can OpenAI’s ChatGPT Do Anything for Your Company’s Marketing?
At GMG, we love emerging technology. Throughout our history as an organization, we’ve nurtured our passion for innovating, disrupting and defining new market products and solutions that positively impact industry, economy and humanity. So, the idea of leveraging AI actually excites us, unlike some organizations that believe it spells doom and gloom for the marketing […]