How to Get the Most Out of Your Partnership with a B2B Tech PR Firm
A successful partnership with a B2B tech public relations (PR) firm can amplify your brand’s voice, boost visibility, and drive long-term impact. But strong results don’t just come from the PR firm’s expertise—they come from a collaborative, transparent relationship built on mutual respect and clearly defined expectations. The most impactful PR campaigns are born from […]
Does Earned Media Still Matter in the AI Era?
Why should you still do PR in the AI era? Earned media—news articles, interviews, profiles, and features secured through rigorous editorial standards—serves as a vital signal of legitimacy amid the noise.
7 Important Ways PR Influences AI
AI is amplifying your brand story—but it’s PR that determines what story gets told In the era of ChatGPT, Claude, Gemini, and whatever next-gen AI pops up tomorrow, one thing is crystal clear: if you’re not controlling your narrative, a bot is. And that bot? It doesn’t care about nuance, brand voice, or your latest […]
Staying Seen in Uncertain Times
The economy is tightening. Politics are uncertain. The noise is deafening. It’s tempting to pull back—to wait, watch, and ride it out. But that’s exactly what your competitors are doing. Progress doesn’t happen in safe zones. It’s made in bold moves when others retreat. Right now, customers, prospects, strategic acquirers, and investors are still looking. […]
Why Cutting PR in Tough Times is a Costly Mistake (And What to Do Instead)
When budgets tighten, PR is often first on the chopping block. But here’s the truth: cutting PR is like ghosting your audience right when they need reassurance. Out of sight, out of mind—and that’s a dangerous place to be. Here’s why pulling the plug on PR is the wrong move (and what you should do […]
The Power of Third-Party Validation: Why Industry Awards Matter
Standing out from the crowd is more challenging than ever in today’s fast-paced and highly competitive business landscape. While companies invest heavily in marketing, branding, and customer engagement, there’s one element that can significantly enhance credibility and reputation—third-party validation through industry awards. Why Awards Matter in PR Strategy Industry awards are more than just a […]
Is a Forbes Council Membership Worth It?
When budgets are tight and every marketing dollar needs to prove its worth, is a Forbes Council membership a strategic move—or just an expensive badge of honor? The short answer: It depends on how you use it. If you expect instant leads and skyrocketing sales from a single byline, you’ll be disappointed. But if you’re […]
Why Contributed Articles Are More Important Than Ever
The newsroom workforce in the U.S. has been gutted. Between 2008 and 2020, newsroom employment dropped by 26%, with newspaper newsrooms taking the hardest hit—losing a staggering 57% of their workforce, according to Pew Research Center. Fewer journalists mean fewer in-depth stories, and news outlets are scrambling to fill the gaps. That’s where contributed articles […]
The Fractional CMO: The Secret Weapon for Businesses When Budgets Are Tight
Marketing is the engine that drives growth, but for many businesses, hiring a full-time Chief Marketing Officer (CMO) simply isn’t feasible—especially when budgets are tight. The solution? A Fractional CMO who provides executive-level marketing expertise on a part-time or contract basis, ensuring that companies can maintain a strategic approach to marketing without the financial burden […]
Rethinking the Role of Press Releases in Today’s Media Landscape
Press releases have long been a cornerstone of corporate communication, offering a structured way to share company news. But as the media landscape evolves, their role is shifting. While press releases still have value, they are no longer the primary driver of media coverage. Instead, companies need to think more strategically about how they engage […]