GMG and GridPoint Selected as Finalist in PR News’ Platinum Awards
We’re thrilled to announce GMG and our client GridPoint have been jointly selected as a finalist in PR News’ Platinum Awards, in the Sustainability Campaign of the Year category. We’re recognized for our one-year PR program of media relations, analyst relations, speaking engagements and industry awards that dramatically increased GridPoint’s share of voice in media […]
Eight Ways B2B Companies Can Benefit From Enterprise Videos
In today’s digital-first era business moves at the speed of light. That’s why companies must constantly seek innovative ways to engage with their audience, especially in the B2B space. If the social media explosion has taught us anything, it’s that video is one of the most powerful tools businesses can use to reach their customers. […]
Six Reasons Why a Public Relations Strategy is a Must-Have During an M&A Transaction
When it comes to mergers and acquisitions, the stakes are high, and the spotlight on your organization will shine brighter than ever before. These transformative events can create unprecedented exposure — and the success can be predicated on how news is communicated to stakeholders and the public. If you’re not careful, this can become a […]
Why Threads is Good for Business: How B2B Organizations Can Adopt the Hot New Social Media Platform
Despite pervasive stereotypes, Facebook still reigns supreme in the kingdom of social media. According to Forbes, Facebook, and its now-renamed parent entity, Meta, is the most used social media platform in the world, with 2.9 billion monthly active users. While the shakeups at Twitter continue to reverberate, Mark Zuckerberg has introduced Meta’s Threads, a direct […]
Top 5 Reasons Why One-and-Done PR Campaigns Don’t Work
One-hit wonders belong on the radio, not as part of a failed communications strategy that is meant to represent your brand. Standalone PR campaigns are a fleeting endeavor that we see fail to achieve long-term impact, time after time. At their best, they only leave brands with nothing but a flash in the pan of momentary […]
GMG Wins Two Industry Awards for Excellence in Content Marketing
We’re thrilled to announce we’ve been awarded a 2023 Hermes Creative Award and a 2023 Communicator Award for excellence in content marketing. Both awards recognized an ebook written and designed by GMG that presented the results of a national consumer survey commissioned by Kajeet, a provider of managed IoT solutions, to assess Americans’ attitudes about […]
GMG Wins Ragan and PR Daily’s Top Agencies Award for Campaign of the Year: Thought Leadership
We’re excited to announce we have been selected as a winner of Ragan and PR Daily’s 2023 Top Agencies Award! We are the sole winner in the Campaign of the Year: Thought Leadership category, recognized for a one-year strategic communications campaign for a founder/president at one of the top 50 independent insurance brokerages in the […]
To Break Through to Top-tier Media, Commission a Survey
If you’re having trouble breaking through to that next level of media coverage, surveys are an excellent way to generate media coverage. By gathering data on a specific topic, trend or issue, you can use that data to create compelling stories that can capture the attention of journalists and their audiences. Reporters are always looking […]
Our Clients are Tackling Climate Change Head-on — And That’s Why We Chose to Partner with Them
As a mission-driven marketing and PR agency, we remain steadfast in our work to impact the world positively. You could say, it’s a way of life here at GMG. As the seemingly insurmountable challenge of climate change and its impact on humanity grows, we continue to look for partners to shift the world in a […]
What it Means to be a Mission-Driven Public Relations and Marketing Agency
I never had a great relationship with goals and goal-setting. Throughout my career, leading various teams at adidas and now here at GMG, I realized that dislike was due to a lack of defining a purpose. And, rather than setting arbitrary targets, I realized it was critical to always start with the “why” in order […]