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Team at an enterprise B2B tech PR agency collaborating during a strategy session with colorful sticky notes on a wall.

Enterprise B2B Tech PR: How to Avoid the Wrong Agency and Choose a Proven Partner for Measurable Growth

Posted on

08/13/2025

by

Leah Nurik

Choosing the right enterprise B2B tech PR agency can make or break your growth trajectory. The right partner brings deep category expertise, strategic vision, and measurable impact. The wrong choice wastes budget, stalls momentum, and erodes credibility. Selecting wisely means going beyond flashy credentials to find a firm that understands your vertical, operates at your scale, and connects public relations directly to business outcomes.
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Businesswoman reviewing notes on a clipboard surrounded by sticky notes, symbolizing planning for an exit PR strategy for B2B tech.

Exit PR Strategy for B2B Tech: Avoid the Costly Mistakes of Waiting Until the Deal Is Too Close

Posted on

08/12/2025

by

Michael Tebo

For B2B tech companies, an effective exit PR strategy for B2B tech can be one of the most underutilized tools for increasing valuation, attracting investor attention, and influencing successful exits. Gabriel Marketing Group (GMG) has seen how starting this strategy early can make a measurable difference in deal outcomes. GMG founder and CEO Leah Nurik explains how thoughtful PR strategy supports M&A, IPO readiness, and investor confidence, and why an exit PR strategy for B2B tech should start much earlier than most founders realize.
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Silhouettes of business professionals networking, representing analyst relations for B2B tech companies.

Analyst Relations for B2B Tech Companies: Too Often Ignored—Here’s Why That’s a Costly Mistake

Posted on

08/05/2025

by

Michael Tebo

Analyst relations for B2B tech companies—especially early-stage SaaS startups—can be the difference between being overlooked and becoming a recognized market player. Yet too often, founders hesitate to invest in AR due to misconceptions about cost, timing, or ROI. We asked Gabriel Marketing Group founder and CEO Leah Nurik some of the most frequent questions we hear from clients about AR—and how to do it right.
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A diverse team of professionals in a modern office collaborating on business strategy, embodying credibility that drives B2B tech growth.

How PR Builds the Credibility That Drives B2B Tech Growth

Posted on

07/30/2025

by

Michael Tebo

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Woman celebrating B2b tech PR results at her desk with arms raised in front of a laptop.

From Kickoff to Coverage: How Long Does It Take to See B2B Tech PR Results?

Posted on

07/28/2025

by

Michael Tebo

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A woman in a white blazer leads a team meeting about B2B tech PR metrics in front of a whiteboard while colleagues with laptops listen attentively around a table.

B2B Tech PR Metrics: Are You Tracking the Right Ones?

Posted on

07/24/2025

by

Leah Nurik

This blog post breaks down the B2B tech PR metrics that truly matter—like Share of Voice, media value, and referral traffic—so CEOs, CMOs, and comms leaders can hold their B2B tech PR agencies accountable and drive measurable business impact.
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Repeating award badge pattern reading "Expertise.com Best PR Firms in Washington DC 2025" on a blue background.

Expertise.com: 2025’s Best PR Firms in Washington DC 

Posted on

07/21/2025

by

Michael Tebo

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Woman leading a meeting with diverse members of a B2B tech PR firm, reviewing charts and graphs on a table.

B2B Tech PR Firm Pricing: Costs, Value, and ROI Explained

Posted on

07/14/2025

by

Michael Tebo

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Group of professionals collaborating around a laptop during a PR strategy meeting.

Don’t Get Burned: 10 Red-Flag Questions to Ask Before Hiring a B2B Tech PR Agency

Posted on

07/10/2025

by

Michael Tebo

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Illustration showing a light blue megaphone representing media coverage of B2B tech companies in major business publications like Forbes, TechCrunch, and WSJ.

High-Impact Media Coverage for B2B Tech Companies: Proven PR Strategies That Deliver

Posted on

07/09/2025

by

Michael Tebo

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Gabriel Marketing Group Launches GEO Content Development Services for B2B Tech Brands

Michael Tebo
11/13/2025

Strategic PR Partnership or Task-Taker? How to Diagnose Your PR Agency Relationship and Demand More from Your Communications Investment

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11/06/2025

High-Impact B2B Tech Media Coverage: How It Really Happens

Michael Tebo
11/05/2025
Close-up of a business meeting at a specialized B2B tech PR agency, showing a person gesturing while discussing a digital strategy on a laptop with charts and notes on the table.

Your PR Agency Doesn’t Get Your B2B Tech. Now What? A CEO’s Playbook for Course Correction

10/06/2025 No Comments

Your generalist PR agency just doesn’t get your technology. They nod in meetings and churn out copy, but the results feel disconnected from your business goals. When you read the press release or see the placement, the story feels… off. The nuance of your product is gone, your competitive edge is blurred, and your company appears in generic outlets instead of the publications your buyers trust. This is a common challenge that leads many leaders to seek a specialized partner.

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A group of colleagues in a modern open office discuss strategy around a laptop, representing collaboration on how to measure PR in a zero-click world.

The New Era of AI Discovery: How to Measure PR in a Zero-Click World

10/02/2025 No Comments

The biggest challenge facing PR today is the rise of AI-driven discovery and zero-click content. Buyers now consume headlines, snippets, and AI-generated summaries without ever clicking through to your website. The key question is no longer about clicks—it’s about whether your PR strategy is capturing the full scope of demand signals in today’s discovery-driven environment.

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Two business professionals in a modern office celebrate success with a high-five, symbolizing teamwork and achievement—an image representing how to use case studies in B2B tech PR to build credibility and growth.

How to Use Case Studies in B2B Tech PR for Credibility, Visibility, and Growth

09/29/2025 No Comments

Knowing how to use case studies in B2B tech PR can be a game-changer for credibility and growth. Yet, not all case studies have the same impact. Some read like product brochures, while the most effective examples position a technology company as a trusted partner, thought leader, and recognized industry authority. This blog post outlines the nine essential elements every B2B tech case study should include to maximize its value.

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A close-up stack of business newspapers highlighting industry journalism, representing how to get cited by AI through trade coverage.

How to Get Cited by AI Through Trade Coverage: The Smartest PR Play for B2B Tech Brands

09/25/2025 No Comments

As generative AI tools like ChatGPT, Gemini, and Perplexity become the go-to sources for discovering information, the news outlets they trust and reference are shaping how companies are discovered. nNche coverage is often what determines whether a brand surfaces in AI answers. That means every mention in a respected trade publication does double duty: it reaches your ideal buyer today and increases the odds AI will surface your brand tomorrow.

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A startup founder leads a team meeting in a modern office, presenting a slide deck while discussing flexible PR contracts for startups.

Flexible PR Contracts for Startups: A Smarter Path to Success

09/22/2025 No Comments

Too often, startups fall into a costly trap: rigid public relations contracts that demand high retainers and long commitments, without clear targets for measurable results or ROI. A better path exists: one rooted in flexibility, accountability, and shared risk between founders and agencies.

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A diverse group of professionals in a conference room meeting with laptops open, discussing strategy and collaboration, representing how PR influences analyst reports through consistent communication and visibility.

How PR Influences Analyst Reports and Drives B2B Tech Growth

09/17/2025 No Comments

Visibility isn’t just about brand awareness—it’s about influence. And when it comes to shaping enterprise buying decisions, few voices carry more weight than industry analysts. Yet many founders, CEOs, and CMOs miss a simple truth: analysts don’t spontaneously decide to champion your company—they notice you because of the consistent signals public relations sends into the market.

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