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A team of professionals in a modern office listening to a colleague present at a whiteboard, illustrating the benefits of a small PR firm for B2B tech through close collaboration and strategic planning.

The Downsides of Big PR Agencies: Why Small Firms Are the Smarter Choice for B2B Tech Companies

Posted on

08/28/2025

by

Michael Tebo

For many B2B technology companies—particularly growth-stage brands seeking sharper messaging, thought leadership, and faster results—smaller, specialized PR firms often deliver stronger value. The choice isn’t always straightforward, though.
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A digital compass overlaid on binary code, symbolizing direction and strategy in thought leadership for B2B tech.

Thought Leadership for B2B Tech: A Proven Path to Credibility, Authority, and Growth

Posted on

08/27/2025

by

Michael Tebo

For B2B tech companies, standing out in today's crowded market takes more than a great product. Thought leadership for B2B tech has become a critical differentiator as buyers, analysts, and AI search tools increasingly look for trusted voices who shape industry conversations.
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Close-up of a professional typing on a laptop keyboard, representing content creation and Generative Engine Optimization for B2B tech.

Why Your Content Is Invisible to AI: The Power Shift to User Intent with Generative Engine Optimization for B2B Tech

Posted on

08/25/2025

by

Michael Tebo

Buyers no longer rely solely on search engines—they increasingly turn to generative AI platforms that scan, summarize, and recommend content. If your insights aren’t optimized for these platforms, your brand risks invisibility at the very moment buying decisions are being shaped.
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Overhead view of a business team at a wooden table working on laptops, tablets, and smartphones with charts and notes spread out, symbolizing collaboration on B2B tech PR agency pricing strategies.

B2B Tech PR Agency Pricing: The Ultimate Guide to Unlocking Maximum ROI

Posted on

08/20/2025

by

Leah Nurik

PR pricing is notoriously opaque. Every agency has its own model, and what looks like a comparable proposal on paper can hide huge differences in execution and cost. Instead of being surprised after the contract is signed, use this checklist guide to evaluate any PR partner before you commit.
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How to Draft an RFP for a PR Agency Without Costly Mistakes: 8 Essential Steps

Posted on

08/18/2025

by

Leah Nurik

A well-structured PR RFP template gives you control over the process and sets the stage for stronger partnerships. By defining your PR objectives, background, scope, and evaluation criteria, you make it easier for agencies to respond with proposals you can actually compare. This blog post walks through eight key steps on how to draft an RFP for a PR agency that attracts the right partners, keeps the process efficient, and positions your company to prove PR ROI to executive leadership.
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Business team in a modern conference room with a presenter leading a discussion on strategy, illustrating the value of outsourcing PR for B2B tech.

In-House or Agency? The 4 Costly Mistakes to Avoid When Outsourcing PR for B2B Tech

Posted on

08/14/2025

by

Michael Tebo

As B2B tech companies scale, many reach a critical decision point: should public relations remain in-house, be outsourced, or operate through a hybrid model? To help unpack the tradeoffs and timing when outsourcing PR for B2B tech, we asked Leah Nurik, founder and CEO of Gabriel Marketing Group, about how fast-growing tech firms can structure their PR function for visibility, velocity, and strategic impact.
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Team at an enterprise B2B tech PR agency collaborating during a strategy session with colorful sticky notes on a wall.

Enterprise B2B Tech PR: How to Avoid the Wrong Agency and Choose a Proven Partner for Measurable Growth

Posted on

08/13/2025

by

Leah Nurik

Choosing the right enterprise B2B tech PR agency can make or break your growth trajectory. The right partner brings deep category expertise, strategic vision, and measurable impact. The wrong choice wastes budget, stalls momentum, and erodes credibility. Selecting wisely means going beyond flashy credentials to find a firm that understands your vertical, operates at your scale, and connects public relations directly to business outcomes.
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Exit PR Strategy for B2B Tech: Avoid the Costly Mistakes of Waiting Until the Deal Is Too Close

Posted on

08/12/2025

by

Michael Tebo

For B2B tech companies, an effective exit PR strategy for B2B tech can be one of the most underutilized tools for increasing valuation, attracting investor attention, and influencing successful exits. Gabriel Marketing Group (GMG) has seen how starting this strategy early can make a measurable difference in deal outcomes. GMG founder and CEO Leah Nurik explains how thoughtful PR strategy supports M&A, IPO readiness, and investor confidence, and why an exit PR strategy for B2B tech should start much earlier than most founders realize.
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Silhouettes of business professionals networking, representing analyst relations for B2B tech companies.

Analyst Relations for B2B Tech Companies: Too Often Ignored—Here’s Why That’s a Costly Mistake

Posted on

08/05/2025

by

Michael Tebo

Analyst relations for B2B tech companies—especially early-stage SaaS startups—can be the difference between being overlooked and becoming a recognized market player. Yet too often, founders hesitate to invest in AR due to misconceptions about cost, timing, or ROI. We asked Gabriel Marketing Group founder and CEO Leah Nurik some of the most frequent questions we hear from clients about AR—and how to do it right.
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A diverse team of professionals in a modern office collaborating on business strategy, embodying credibility that drives B2B tech growth.

How PR Builds the Credibility That Drives B2B Tech Growth

Posted on

07/30/2025

by

Michael Tebo

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A person gesturing while speaking during a meeting with a laptop and notebook in front of them, representing collaboration in executive ghostwriting.

Executive Ghostwriting: A Core PR Deliverable That Drives Visibility and Authority

10/27/2025 No Comments

In today’s media landscape, the expectation for organizational leaders to demonstrate a strong public voice has never been higher. Stakeholders want to hear directly from decision-makers—on industry trends, company direction, innovation strategy, workforce issues, and more. Customers, partners, industry analysts, and even prospective employees look to executives to articulate not only what a company does, but also what it believes. Executive ghostwriting plays a vital role in meeting these expectations by ensuring leaders are visible and their perspectives are communicated effectively.

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A wooden desk with a laptop, a white coffee mug, a notepad filled with handwritten notes, and a smartphone, symbolizing the process of repurposing good content into new ideas.

Repurposing Good Content: How to Give Your Best Ebook a Second Life

10/23/2025 No Comments

You’ve done everything right. You invested time, creativity, and budget into building the perfect ebook—compelling design, strong research, a powerful narrative. You hit publish, shared it across your channels, sent the announcement email… and then? Silence. That’s the frustration so many marketing teams feel. The content itself is strong. The insights are valuable. But after an initial burst of downloads, it’s as if your ebook was buried alive in your own content archive—what we call the content graveyard. The truth is, your ebook didn’t fail. Your content repurposing strategy did.

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A woman leads a diverse team discussion around a table with printed charts, illustrating how to build a PR strategy that drives business growth.

How to Build a PR Strategy That Drives Business Growth: A Guide to Media Coverage That Actually Builds the Business

10/16/2025 No Comments

Every founder and CEO wants to see their company in major publications like Forbes or The Wall Street Journal. It’s validation — a visible signal that you’ve made it. But too often, that headline becomes the goal instead of the outcome. If you’re wondering how to build a PR strategy that drives business growth, it’s crucial to avoid this trap from the start.

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wo marketing professionals collaborate on a laptop, reviewing strategy ideas for a proactive PR agency.

How to Vet a Proactive PR Agency: A 10-Question Checklist

10/10/2025 No Comments

For startup founders and marketing leaders, hearing your public relations firm ask, “Any news?” is a clear red flag. That simple question reveals a fundamental flaw: your team is reactive, not functioning as a proactive PR agency. For any company paying a significant monthly retainer, this passivity is an expensive liability that undermines brand authority. If you’re unsure whether your PR agency is earning its retainer, these 10 questions will reveal whether your agency is proactive—or just reacting.

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Person scrolling through a digital news feed on a smartphone screen, reading an article about how to get B2B tech stories in top-tier media.

How to Get B2B Tech Stories in Top-Tier Media: What Actually Works?

10/08/2025 No Comments

You’ve built something incredible—a breakthrough product powered by cutting-edge AI, automation, or blockchain. You’ve raised funding, assembled a world-class team, and crafted what feels like a flawless press release. Yet when you pitch it to top-tier outlets, the silence is deafening. If you’re wondering how to get B2B tech stories in top-tier media, it’s time to rethink your approach.

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