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GMG Wins Two Platinum 2020 dotCOMM Awards

Posted on

09/08/2020

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Gabriel Marketing Group

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PR FAQ for Startups and High-Growth Tech Companies

Posted on

07/17/2020

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Gabriel Marketing Group

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The Do’s and Don’ts of Social Media PR for Tech Companies

Posted on

07/01/2020

by

Michael Tebo

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Why Communicating Your Why is So Important

Posted on

05/21/2020

by

Michiko Morales

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GMG Takes the Gold at the 2020 Communicator Awards

Posted on

05/19/2020

by

Gabriel Marketing Group

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Technical.ly DC Features GMG Founder & CEO

Posted on

04/22/2020

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Gabriel Marketing Group

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Expertise.com Names GMG One of 2020’s “Best Marketing Consultants” and “Best PR Firms” in Washington, D.C.

Posted on

04/02/2020

by

Gabriel Marketing Group

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How to Communicate Effectively During the COVID-19 Crisis

Posted on

03/26/2020

by

Michiko Morales

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GMG Named to DC Inno’s 2019 ’50 on Fire’ List

Posted on

10/29/2019

by

Gabriel Marketing Group

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How to Maximize Your Big Press Moment with These Must-Know PR Strategies

Posted on

10/04/2019

by

Michael Tebo

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B2B Tech PR Insights Blog

Gabriel Marketing Group’s blog covers B2B technology public relations, AI visibility, Generative Engine Optimization, media relations, thought leadership, and buyer trust. The blog posts help B2B tech leaders understand how strategic PR builds credibility, improves market positioning, supports AI discoverability, and turns earned visibility into business impact.

Other Recent Posts

How PR and GEO Work Together for Better Visibility in the Age of AI-Driven Discovery

Michael Tebo
05/08/2026

PR Shapes the Sources AI Trusts: Why AI Recommends Competitors Over Your Company

Michael Tebo
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Internal Expertise and AI Visibility: Why Unique Knowledge Is Your Best Advantage in Generative Engine Optimization (GEO)

Michael Tebo
04/30/2026

B2B Tech Buyers Don’t Trust Vendor Claims. PR Builds the Proof They Need Before Sales.

Michael Tebo
04/28/2026

B2B Tech PR Strategy: 6 Reasons Why B2B Tech Brands Need Sustained PR

Michael Tebo
04/06/2026
Businesswoman reviewing notes on a clipboard surrounded by sticky notes, symbolizing planning for an exit PR strategy for B2B tech.

Exit PR Strategy for B2B Tech: Avoid the Costly Mistakes of Waiting Until the Deal Is Too Close

08/12/2025 No Comments

For B2B tech companies, an effective exit PR strategy for B2B tech can be one of the most underutilized tools for increasing valuation, attracting investor attention, and influencing successful exits. Gabriel Marketing Group (GMG) has seen how starting this strategy early can make a measurable difference in deal outcomes. GMG founder and CEO Leah Nurik explains how thoughtful PR strategy supports M&A, IPO readiness, and investor confidence, and why an exit PR strategy for B2B tech should start much earlier than most founders realize.

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Silhouettes of business professionals networking, representing analyst relations for B2B tech companies.

Analyst Relations for B2B Tech Companies: Too Often Ignored—Here’s Why That’s a Costly Mistake

08/05/2025 No Comments

Analyst relations for B2B tech companies—especially early-stage SaaS startups—can be the difference between being overlooked and becoming a recognized market player. Yet too often, founders hesitate to invest in AR due to misconceptions about cost, timing, or ROI. We asked Gabriel Marketing Group founder and CEO Leah Nurik some of the most frequent questions we hear from clients about AR—and how to do it right.

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A diverse team of professionals in a modern office collaborating on business strategy, embodying credibility that drives B2B tech growth.

How PR Builds the Credibility That Drives B2B Tech Growth

07/30/2025 No Comments

Credibility that drives B2B tech growth depends on clear messaging, third-party validation, and consistent visibility across the channels buyers trust. B2B tech startups often struggle to turn complex products into go-to-market narratives that connect with buyers, investors, analysts, and AI-driven discovery platforms. Strategic PR helps translate technical features into business outcomes, improve share of voice, support thought leadership, and create measurable impact tied to pipeline and market perception. Earned media, analyst recognition, podcasts, and AI-citable content strengthen trust in ways paid campaigns cannot, helping companies shorten sales cycles, improve conversions, and stand out in crowded markets.

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A woman in a white blazer leads a team meeting about B2B tech PR metrics in front of a whiteboard while colleagues with laptops listen attentively around a table.

B2B Tech PR Metrics: Are You Tracking the Right Ones?

07/24/2025 No Comments

B2B tech PR metrics should show business impact, not just visibility or vanity numbers. Effective measurement connects earned media to market credibility, stakeholder interest, AI visibility, and growth outcomes. Key metrics include share of voice, unique monthly visitors, publicity value, social shares, direct web traffic, referral traffic, qualitative feedback, and Answer Engine Optimization visibility in tools such as ChatGPT, Gemini, and Perplexity. Ad Value Equivalency can provide context, but it should not stand alone because it misses credibility, sentiment, and message alignment. The strongest PR scorecards tie coverage to engagement, pipeline influence, competitive positioning, and measurable ROI.

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