On Fri., Sept. 10, at Digital Summit Washington, D.C. 2021, GMG CEO Leah Nurik will present, “Telling Authentic Stories in an Age of Distrust,” a 30-minute, TED-style talk that will reveal the keys to rebuilding trust and conveying authenticity in marketing communications.
As fake news, security breaches and corporate scandals have led to a rapid, mass erosion of trust in businesses, NGOs, government and mass media, Leah will explain tactics that can be implemented to create an authentic approach that resonates with existing and potential new customers and makes positive impacts on corporate culture, employee engagement and even recruiting. The session is designed for digital marketers who have several years’ experience with strategic marketing campaigns and who want to understand how marketing communications can convey greater transparency, commitment and engagement.
Digital Summit Washington, D.C. 2021 is being held on Sept. 9-10, 2021, at the Walter E. Washington Convention Center. The two-day conference will feature a line-up of 40+ industry thought leaders and visionaries from Instagram, YouTube, HarperCollins Publishing, NBCUniversal, Deloitte, Duke University, CNN, SAP, Gabriel Marketing Group and other local and regional marketing agencies.
The Washington, D.C. event is part of the Digital Summit Series, which is held in more than 20 U.S. cities each year. Billed as “where marketers stay on top of their game,” the series features speakers from the most creative, innovative marketing talent and brands who present the latest and best practices in all aspects of marketing. More than 15,000 digital marketing professionals attend Digital Summits each year.
GMG is a global sponsor of the Digital Summit Series and a sponsor of Digital Summit Washington, D.C. 2021.