We’re excited to announce that GMG’s PR team has been honored as one of Ragan and PR Daily’s Communicators of the Year! Selected as an honoree in the Agency Team of the Year: Technology – Publicity Campaign category, the award recognizes our year-long strategic media relations campaign for ReFirm Labs that promoted awareness of the need for better IoT security amid potential and active threats to the supply chain of the U.S. telecommunications infrastructure.
We congratulate our team of talented PR professionals. Day in and day out, they pitch reporters with creative, relevant angles that make them trusted sources for what’s newsworthy. The results are a stream of stories for our clients that expand brand awareness, position them as thought leaders and ultimately help speed up their sales cycle. This recognition from Ragan and PR Daily is especially meaningful because it comes from our peers in public relations.
Our Communicators of the Year award adds to our other recognitions over the past year, including nine 2021 Communicator Awards, eight 2021 Hermes Creative Awards, seven 2021 AVA Digital Awards, eight Platinum and seven Gold 2020 MarCom Awards and two Platinum 2020 dotCOMM Awards.
Below is the write up about GMG’s publicity campaign for ReFirm Labs by the Communicators of the Year judges.
Agency PR Team Helped Corporate Decisionmakers Recognize the Need for Improved IoT Security
Newsjacking was among the tactics employed to produce nearly 1 billion impressions in campaign for IoT security client, resulting in Gabriel Marketing Group’s recognition as an Agency Team of the Year: Technology – Publicity Campaign in Ragan’s and PR Daily’s Communicators of the Year.
ReFirm Labs has a laser-like business focus: security for Internet of Things (IoT) devices. As the IoT market grows (it is expected to reach $1.3 trillion by 2026), the risk increases, as unsecured (and poorly secured) IoT devices are an open door for attackers, who exploit weaknesses in IoT security to move laterally into an organization’s network.
ReFirm Labs, which offers IoT and firmware security solutions, contracted with Gabriel Marketing Group’s PR team to educate C-suite executives about the need for heightened IoT security and to increase the federal government’s awareness about the potential and active national security threats from foreign companies as suppliers of next-generation 5G telecom infrastructure.
GMG’s team set out to insert ReFirm Labs’ representatives into national breaking news stories about foreign threats, create a perception that ReFirm Labs’ products could have stopped newly discovered vulnerabilities, and position ReFirm Labs’ leaders and experts as thought leaders. (The thought leadership goal was supported by ReFirm Labs co-founder Terry Dunlap’s resume, including discovery of backdoors built into Huawei equipment used by a British telco, among other discoveries).
By targeting key reporters and publications, the GMG team secured more than 125 news stories that totaled more than one billion impressions. Kudos to GMG for this important work.
The annual Communicators of the Year awards program showcases “the communications professionals and teams that dreamed up ambitious, engaging and innovative communications work that led to success for their organization or clients.” The awards are open to in-house, agency and independent communication practitioners in the private, corporate, nonprofit and government sectors.
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