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Overhead view of a business team at a wooden table working on laptops, tablets, and smartphones with charts and notes spread out, symbolizing collaboration on B2B tech PR agency pricing strategies.

B2B Tech PR Agency Pricing: The Ultimate Guide to Unlocking Maximum ROI

Posted on

08/20/2025

by

Leah Nurik

PR pricing is notoriously opaque. Every agency has its own model, and what looks like a comparable proposal on paper can hide huge differences in execution and cost. Instead of being surprised after the contract is signed, use this checklist guide to evaluate any PR partner before you commit.
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A businesswoman presents to colleagues in a modern office, standing by a whiteboard during a meeting about how to draft an RFP for a PR agency.

How to Draft an RFP for a PR Agency Without Costly Mistakes: 8 Essential Steps

Posted on

08/18/2025

by

Leah Nurik

A well-structured PR RFP template gives you control over the process and sets the stage for stronger partnerships. By defining your PR objectives, background, scope, and evaluation criteria, you make it easier for agencies to respond with proposals you can actually compare. This blog post walks through eight key steps on how to draft an RFP for a PR agency that attracts the right partners, keeps the process efficient, and positions your company to prove PR ROI to executive leadership.
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Business team in a modern conference room with a presenter leading a discussion on strategy, illustrating the value of outsourcing PR for B2B tech.

In-House or Agency? The 4 Costly Mistakes to Avoid When Outsourcing PR for B2B Tech

Posted on

08/14/2025

by

Michael Tebo

As B2B tech companies scale, many reach a critical decision point: should public relations remain in-house, be outsourced, or operate through a hybrid model? To help unpack the tradeoffs and timing when outsourcing PR for B2B tech, we asked Leah Nurik, founder and CEO of Gabriel Marketing Group, about how fast-growing tech firms can structure their PR function for visibility, velocity, and strategic impact.
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Enterprise B2B Tech PR: How to Avoid the Wrong Agency and Choose a Proven Partner for Measurable Growth

Posted on

08/13/2025

by

Leah Nurik

Choosing the right enterprise B2B tech PR agency can make or break your growth trajectory. The right partner brings deep category expertise, strategic vision, and measurable impact. The wrong choice wastes budget, stalls momentum, and erodes credibility. Selecting wisely means going beyond flashy credentials to find a firm that understands your vertical, operates at your scale, and connects public relations directly to business outcomes.
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Businesswoman reviewing notes on a clipboard surrounded by sticky notes, symbolizing planning for an exit PR strategy for B2B tech.

Exit PR Strategy for B2B Tech: Avoid the Costly Mistakes of Waiting Until the Deal Is Too Close

Posted on

08/12/2025

by

Michael Tebo

For B2B tech companies, an effective exit PR strategy for B2B tech can be one of the most underutilized tools for increasing valuation, attracting investor attention, and influencing successful exits. Gabriel Marketing Group (GMG) has seen how starting this strategy early can make a measurable difference in deal outcomes. GMG founder and CEO Leah Nurik explains how thoughtful PR strategy supports M&A, IPO readiness, and investor confidence, and why an exit PR strategy for B2B tech should start much earlier than most founders realize.
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Analyst Relations for B2B Tech Companies: Too Often Ignored—Here’s Why That’s a Costly Mistake

Posted on

08/05/2025

by

Michael Tebo

Analyst relations for B2B tech companies—especially early-stage SaaS startups—can be the difference between being overlooked and becoming a recognized market player. Yet too often, founders hesitate to invest in AR due to misconceptions about cost, timing, or ROI. We asked Gabriel Marketing Group founder and CEO Leah Nurik some of the most frequent questions we hear from clients about AR—and how to do it right.
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A diverse team of professionals in a modern office collaborating on business strategy, embodying credibility that drives B2B tech growth.

How PR Builds the Credibility That Drives B2B Tech Growth

Posted on

07/30/2025

by

Michael Tebo

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Woman celebrating B2b tech PR results at her desk with arms raised in front of a laptop.

From Kickoff to Coverage: How Long Does It Take to See B2B Tech PR Results?

Posted on

07/28/2025

by

Michael Tebo

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A woman in a white blazer leads a team meeting about B2B tech PR metrics in front of a whiteboard while colleagues with laptops listen attentively around a table.

B2B Tech PR Metrics: Are You Tracking the Right Ones?

Posted on

07/24/2025

by

Leah Nurik

This blog post breaks down the B2B tech PR metrics that truly matter—like Share of Voice, media value, and referral traffic—so CEOs, CMOs, and comms leaders can hold their B2B tech PR agencies accountable and drive measurable business impact.
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Expertise.com: 2025’s Best PR Firms in Washington DC 

Posted on

07/21/2025

by

Michael Tebo

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A woman leads a diverse team discussion around a table with printed charts, illustrating how to build a PR strategy that drives business growth.

How to Build a PR Strategy That Drives Business Growth: A Guide to Media Coverage That Actually Builds the Business

10/16/2025 No Comments

Every founder and CEO wants to see their company in major publications like Forbes or The Wall Street Journal. It’s validation — a visible signal that you’ve made it. But too often, that headline becomes the goal instead of the outcome. If you’re wondering how to build a PR strategy that drives business growth, it’s crucial to avoid this trap from the start.

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wo marketing professionals collaborate on a laptop, reviewing strategy ideas for a proactive PR agency.

How to Vet a Proactive PR Agency: A 10-Question Checklist

10/10/2025 No Comments

For startup founders and marketing leaders, hearing your public relations firm ask, “Any news?” is a clear red flag. That simple question reveals a fundamental flaw: your team is reactive, not functioning as a proactive PR agency. For any company paying a significant monthly retainer, this passivity is an expensive liability that undermines brand authority. If you’re unsure whether your PR agency is earning its retainer, these 10 questions will reveal whether your agency is proactive—or just reacting.

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Person scrolling through a digital news feed on a smartphone screen, reading an article about how to get B2B tech stories in top-tier media.

How to Get B2B Tech Stories in Top-Tier Media: What Actually Works?

10/08/2025 No Comments

You’ve built something incredible—a breakthrough product powered by cutting-edge AI, automation, or blockchain. You’ve raised funding, assembled a world-class team, and crafted what feels like a flawless press release. Yet when you pitch it to top-tier outlets, the silence is deafening. If you’re wondering how to get B2B tech stories in top-tier media, it’s time to rethink your approach.

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Close-up of a business meeting at a specialized B2B tech PR agency, showing a person gesturing while discussing a digital strategy on a laptop with charts and notes on the table.

Your PR Agency Doesn’t Get Your B2B Tech. Now What? A CEO’s Playbook for Course Correction

10/06/2025 No Comments

Your generalist PR agency just doesn’t get your technology. They nod in meetings and churn out copy, but the results feel disconnected from your business goals. When you read the press release or see the placement, the story feels… off. The nuance of your product is gone, your competitive edge is blurred, and your company appears in generic outlets instead of the publications your buyers trust. This is a common challenge that leads many leaders to seek a specialized partner.

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A group of colleagues in a modern open office discuss strategy around a laptop, representing collaboration on how to measure PR in a zero-click world.

The New Era of AI Discovery: How to Measure PR in a Zero-Click World

10/02/2025 No Comments

The biggest challenge facing PR today is the rise of AI-driven discovery and zero-click content. Buyers now consume headlines, snippets, and AI-generated summaries without ever clicking through to your website. The key question is no longer about clicks—it’s about whether your PR strategy is capturing the full scope of demand signals in today’s discovery-driven environment.

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Two business professionals in a modern office celebrate success with a high-five, symbolizing teamwork and achievement—an image representing how to use case studies in B2B tech PR to build credibility and growth.

How to Use Case Studies in B2B Tech PR for Credibility, Visibility, and Growth

09/29/2025 No Comments

Knowing how to use case studies in B2B tech PR can be a game-changer for credibility and growth. Yet, not all case studies have the same impact. Some read like product brochures, while the most effective examples position a technology company as a trusted partner, thought leader, and recognized industry authority. This blog post outlines the nine essential elements every B2B tech case study should include to maximize its value.

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