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Group of professionals collaborating around a laptop during a PR strategy meeting.

How to Unlock the Full Potential of a Partnership with a B2B Tech PR Firm

Posted on

05/13/2025

by

Michael Tebo

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Retro-styled robot reading a newspaper, symbolizing earned media in the AI era.

Earned Media in the AI Era: 5 Reasons Why It Still Matters for B2B Tech

Posted on

05/05/2025

by

Michael Tebo

Why should you still do PR in the AI era? Earned media—news articles, interviews, profiles, and features secured through rigorous editorial standards—serves as a vital signal of legitimacy amid the noise.
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A retro-style illustration of a robot using a megaphone to broadcast content typed by a person at a typewriter labeled "PR," symbolizing how PR influences AI outputs.

Does PR Influence AI? 7 Powerful Reasons the Answer Is Yes

Posted on

04/03/2025

by

Leah Nurik

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Symbolizing PR visibility during uncertainty, a stylized illustration of a lighthouse shining through stormy waves.

PR Visibility During Uncertainty Is Your Growth Strategy—Because Disappearing Is a Costly Mistake

Posted on

03/27/2025

by

Leah Nurik

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Why Cutting PR in Tough Times is a Costly Mistake (And What to Do Instead)

Posted on

03/17/2025

by

Leah Nurik

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Golden trophy symbolizing the PR value of awards and third-party recognition.

Why the PR Value of Awards Is the Power Move You’re Not Using Enough

Posted on

03/11/2025

by

Michael Tebo

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Business professional typing on laptop with Forbes website open, representing the value of a Forbes Council membership.

The High Value of a Forbes Council Membership: 6 Reasons Why It’s Worth It

Posted on

03/04/2025

by

Leah Nurik

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Hand drawing a word cloud centered on public relations, including terms like marketing, media, and contributed articles in B2B tech.

Why Contributed Articles in B2B Tech Are More Indispensable Than Ever

Posted on

02/25/2025

by

Michiko Morales

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Woman leading a meeting with diverse members of a B2B tech PR firm, reviewing charts and graphs on a table.

The Fractional CMO: The Secret Weapon for Businesses When Budgets Are Tight

Posted on

02/18/2025

by

Leah Nurik

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Group of colleagues collaborating around a laptop during a meeting, discussing press release strategy for B2B tech.

Why You Need to Rethink Your Press Release Strategy for B2B Tech in Today’s Media Landscape

Posted on

02/13/2025

by

Michael Tebo

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Michael Tebo
09/04/2025

The Downsides of Big PR Agencies: Why Small Firms Are the Smarter Choice for B2B Tech Companies

Michael Tebo
08/28/2025

Thought Leadership for B2B Tech: A Proven Path to Credibility, Authority, and Growth

Michael Tebo
08/27/2025

Why Your Content Is Invisible to AI: The Power Shift to User Intent with Generative Engine Optimization for B2B Tech

Michael Tebo
08/25/2025
Team at an enterprise B2B tech PR agency collaborating during a strategy session with colorful sticky notes on a wall.

Enterprise B2B Tech PR: How to Avoid the Wrong Agency and Choose a Proven Partner for Measurable Growth

08/13/2025 No Comments

Choosing the right enterprise B2B tech PR agency can make or break your growth trajectory. The right partner brings deep category expertise, strategic vision, and measurable impact. The wrong choice wastes budget, stalls momentum, and erodes credibility. Selecting wisely means going beyond flashy credentials to find a firm that understands your vertical, operates at your scale, and connects public relations directly to business outcomes.

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Businesswoman reviewing notes on a clipboard surrounded by sticky notes, symbolizing planning for an exit PR strategy for B2B tech.

Exit PR Strategy for B2B Tech: Avoid the Costly Mistakes of Waiting Until the Deal Is Too Close

08/12/2025 No Comments

For B2B tech companies, an effective exit PR strategy for B2B tech can be one of the most underutilized tools for increasing valuation, attracting investor attention, and influencing successful exits. Gabriel Marketing Group (GMG) has seen how starting this strategy early can make a measurable difference in deal outcomes. GMG founder and CEO Leah Nurik explains how thoughtful PR strategy supports M&A, IPO readiness, and investor confidence, and why an exit PR strategy for B2B tech should start much earlier than most founders realize.

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Silhouettes of business professionals networking, representing analyst relations for B2B tech companies.

Analyst Relations for B2B Tech Companies: Too Often Ignored—Here’s Why That’s a Costly Mistake

08/05/2025 No Comments

Analyst relations for B2B tech companies—especially early-stage SaaS startups—can be the difference between being overlooked and becoming a recognized market player. Yet too often, founders hesitate to invest in AR due to misconceptions about cost, timing, or ROI. We asked Gabriel Marketing Group founder and CEO Leah Nurik some of the most frequent questions we hear from clients about AR—and how to do it right.

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