Cutting PR during economic downturns may seem practical, but it risks eroding trust, visibility, and momentum. This blog post explains why sustained PR efforts are essential for brand resilience and growth, offering strategic alternatives to stay visible, credible, and competitive—ensuring your brand is remembered when
Trying to stand out in a crowded market? Gabriel Marketing Group believes the PR value of awards is your secret weapon. Awards build instant credibility, fuel media buzz, boost sales, and attract top talent. This blog post breaks down why awards matter, how to leverage
When budgets are tight and every marketing dollar needs to prove its worth, the value of a Forbes Council membership comes into question—is it a strategic investment or just an expensive badge of honor? The short answer: It depends on how you use it. If
Contributed articles in B2B tech have become essential in today’s media environment. The newsroom workforce in the U.S. has been gutted—between 2008 and 2020, employment dropped by 26%, with newspaper newsrooms suffering a staggering 57% loss, according to Pew Research Center. With fewer journalists and
Marketing is the engine that drives growth, but for many businesses, hiring a full-time Chief Marketing Officer (CMO) simply isn’t feasible—especially when budgets are tight. The solution? A Fractional CMO who provides executive-level marketing expertise on a part-time or contract basis, ensuring that companies can
A strong press release strategy for B2B tech has never been more important—but the media landscape has radically shifted. As a B2B tech CEO, founder, or CMO, you’ve likely relied on press releases for years. Now, reporters are overwhelmed, digital channels demand instant, engaging stories,
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