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A marketing leader presents campaign performance charts to a diverse team, illustrating strategies for turning media coverage into sales leads during a collaborative business meeting.

Turn Media Coverage Into Sales Leads: How B2B Tech Companies Can Convert Earned Media Into Measurable Pipeline and Revenue

Posted on

01/15/2026

by

Michael Tebo

B2B tech PR and marketing leaders are living in a frustrating paradox. They land high-profile coverage in TechCrunch, VentureBeat, Forbes, and respected trade publications — yet when the CRO asks what it did for revenue, the answer is usually vague: impressions, reach, or “brand awareness.” The problem isn’t the quality of coverage. It’s that most PR programs stop at the publication of the article.
Read the Full Entry
A person points to a wall of design plans while teammates look on during a strategy session about AI visibility and user intent.

AI Visibility and User Intent: Why Your Content Isn’t Showing Up in AI Answers 

Posted on

01/12/2026

by

Michael Tebo

If AI visibility feels confusing, you’re not alone. Every week, there’s a new acronym or headline: ChatGPT, Gemini, Perplexity, AI Overviews, GEO, AEO, embeddings, vectors, schema. It can feel like you’re supposed to understand a whole new technical discipline just to make sure your company shows up when buyers are looking for help. But beneath all that technology, the truth is much simpler: The most important factor determining whether your brand shows up in AI-driven discovery is whether your content matches what the user is actually trying to do.
Read the Full Entry
Team reviewing strategy documents together, illustrating PR and AI-driven visibility for B2B tech companies.

PR and AI-Driven Visibility for B2B Tech: How To Make Sense of What’s Changed and Understand Why It Matters

Posted on

01/08/2026

by

Michael Tebo

This resource hub is for B2B tech leaders who want to understand what’s actually changed—and why it matters. The articles break down PR, credibility, and modern discovery in plain language, connecting the dots between earned media, thought leadership, and how AI now influences visibility and trust. Whether you’re exploring new approaches or pressure-testing old assumptions, this is the place to build understanding before taking action.
Read the Full Entry
Modern B2B tech PR strategy in action, showing a collaborative technology team discussing strategy around laptops and monitors in an open-plan office.

Modern B2B Tech PR Strategy — What It Is and How to Tell If It’s Working

Posted on

01/08/2026

by

Michael Tebo

This collection of blog post is designed for B2B tech leaders who want clarity before committing. The articles unpack modern PR strategy, measurement, credibility signals, and agency execution in plain language. Together, they explain how earned media, analyst relations, trade coverage, and AI visibility work as a system—and how to evaluate whether a PR approach is actually built to support business growth.
Read the Full Entry
Two colleagues collaborating at a computer in a modern office, discussing whether to hire a PR agency or build an in-house PR team.

A Practical PR Spend Framework for B2B Tech in 2026: When to Hire a PR Agency or Build an In-House PR Team

Posted on

01/02/2026

by

Michael Tebo

Every B2B tech leader eventually faces the same question: Should we hire a PR agency or build an in-house PR team — and how should we invest in PR this year? The truth is, there’s no single “right” model. But there is a repeatable way to decide whether you should buy PR (agency retainer), rent PR (freelance bursts), or build PR (in-house).
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Hands typing on a laptop as a professional creates content illustrating the best content formats for complex B2B tech.

5 Best Content Formats for Complex B2B Tech Solutions

Posted on

12/17/2025

by

Michael Tebo

Developing marketing content for complex B2B tech solutions has never been about volume. It’s about precision, especially when selecting the best content formats for complex B2B tech solutions. Today’s most effective formats don’t just explain what a solution does. These formats clarify the problem, guide evaluation, and earn trust—from both human decision-makers and from the generative engines shaping discovery, such as AI-powered search platforms.
Read the Full Entry
Business professionals collaborating around a laptop during a strategy discussion illustrating how to make a PR agency switch for better alignment and results.

How to Make a PR Agency Switch—and Turn a Frustrating Change Into Strategic Leverage

Posted on

12/16/2025

by

Michiko Morales

A PR agency switch is a strategic reset, not a handoff, giving B2B tech leaders a chance to realign positioning, messaging, and expectations around growth and credibility. Most fail by carrying forward legacy positioning, vague goals, and volume-based KPIs, forcing new agencies to repeat the same mistakes. The strongest leaders use the moment to tie PR to real business outcomes while accounting for AI-driven discovery platforms where third-party validation shapes perception. Done right, a PR agency change turns PR from a cost center into a durable growth asset.
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A woman presenting a dashboard sketch on a whiteboard to illustrate PR ROI for B2B tech and how data-driven reporting connects PR activity to measurable business outcomes.

PR ROI for B2B Tech in 2026: If Your PR Agency Isn’t Doing This, It’s Time to Reevaluate

Posted on

12/11/2025

by

Michiko Morales

PR ROI for B2B tech is no longer judged by visibility alone. In 2026, B2B tech leaders expect their PR investment to show measurable influence on revenue, pipeline velocity, buyer trust, and competitive authority. Agencies that cannot demonstrate these outcomes are being replaced by partners who operate with performance standards aligned to the C-suite.
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A small PR team collaborates at a wooden table, working on laptops and notes, symbolizing modern “PR for AI visibility” strategies.

What Good PR for AI Visibility Really Looks Like — And Why It Matters for 2026

Posted on

12/09/2025

by

Michael Tebo

Over the past year, AI-generated answers have quietly become one of the most influential gateways to information in business, reshaping how organizations must think about PR for AI visibility. Prospects now ask AI tools for vendor recommendations. Journalists use them for background. Board members consult them to evaluate markets. And yet, most CEOs and CMOs have no idea how their companies appear inside these systems—or whether they appear at all.
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A team collaborating around a whiteboard covered in notes, illustrating a data-driven PR strategy planning session.

Is Your PR Agency Stuck in Second Gear? 5 Signs You Need a Data-Driven PR Strategy

Posted on

12/05/2025

by

Michael Tebo

For many B2B tech companies, public relations should be a strategic growth engine that fuels demand, accelerates sales cycles, and elevates brand authority. Yet too often, marketing and PR directors manage agencies delivering a flurry of activity with minimal business impact. If this sounds familiar, the problem may not be your story but your agency’s outdated playbook. A modern data-driven PR strategy is essential, as traditional PR playbooks are not built for today’s AI-shaped, data-rich media landscape.
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Other Posts

Why PR is Often a “Mysterious Creature” to B2B Tech Leaders — Why PR Can Feel Elusive

Michael Tebo
12/03/2025

When is PR Worth It? A Practical Guide for B2B Tech Leaders

Michael Tebo
12/01/2025

AI, GEO & the Future of PR: A Complete Guide to How AI is Changing PR

Michael Tebo
11/20/2025

From Media Mentions to AI Citations: How PR and GEO Work Together for Better Visibility in the Age of AI-Driven Discovery

Michael Tebo
11/19/2025

The 90-Day Roadmap for Engaging a B2B Tech PR Agency

Michael Tebo
11/17/2025
A marketing leader presents campaign performance charts to a diverse team, illustrating strategies for turning media coverage into sales leads during a collaborative business meeting.

Turn Media Coverage Into Sales Leads: How B2B Tech Companies Can Convert Earned Media Into Measurable Pipeline and Revenue

01/15/2026 No Comments

B2B tech PR and marketing leaders are living in a frustrating paradox. They land high-profile coverage in TechCrunch, VentureBeat, Forbes, and respected trade publications — yet when the CRO asks what it did for revenue, the answer is usually vague: impressions, reach, or “brand awareness.” The problem isn’t the quality of coverage. It’s that most PR programs stop at the publication of the article.

Read More »
A person points to a wall of design plans while teammates look on during a strategy session about AI visibility and user intent.

AI Visibility and User Intent: Why Your Content Isn’t Showing Up in AI Answers 

01/12/2026 No Comments

If AI visibility feels confusing, you’re not alone. Every week, there’s a new acronym or headline: ChatGPT, Gemini, Perplexity, AI Overviews, GEO, AEO, embeddings, vectors, schema. It can feel like you’re supposed to understand a whole new technical discipline just to make sure your company shows up when buyers are looking for help. But beneath all that technology, the truth is much simpler: The most important factor determining whether your brand shows up in AI-driven discovery is whether your content matches what the user is actually trying to do.

Read More »
Team reviewing strategy documents together, illustrating PR and AI-driven visibility for B2B tech companies.

PR and AI-Driven Visibility for B2B Tech: How To Make Sense of What’s Changed and Understand Why It Matters

01/08/2026 No Comments

This resource hub is for B2B tech leaders who want to understand what’s actually changed—and why it matters. The articles break down PR, credibility, and modern discovery in plain language, connecting the dots between earned media, thought leadership, and how AI now influences visibility and trust. Whether you’re exploring new approaches or pressure-testing old assumptions, this is the place to build understanding before taking action.

Read More »
Modern B2B tech PR strategy in action, showing a collaborative technology team discussing strategy around laptops and monitors in an open-plan office.

Modern B2B Tech PR Strategy — What It Is and How to Tell If It’s Working

01/08/2026 No Comments

This collection of blog post is designed for B2B tech leaders who want clarity before committing. The articles unpack modern PR strategy, measurement, credibility signals, and agency execution in plain language. Together, they explain how earned media, analyst relations, trade coverage, and AI visibility work as a system—and how to evaluate whether a PR approach is actually built to support business growth.

Read More »
Hands typing on a laptop as a professional creates content illustrating the best content formats for complex B2B tech.

5 Best Content Formats for Complex B2B Tech Solutions

12/17/2025 No Comments

Developing marketing content for complex B2B tech solutions has never been about volume. It’s about precision, especially when selecting the best content formats for complex B2B tech solutions. Today’s most effective formats don’t just explain what a solution does. These formats clarify the problem, guide evaluation, and earn trust—from both human decision-makers and from the generative engines shaping discovery, such as AI-powered search platforms.

Read More »
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