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Author: Michiko Morales

Two business professionals collaborate at a laptop, discussing B2B tech media coverage strategies.

B2B Tech Media Coverage Strategies: How Companies Break Through When Attention Is Tight

Posted on

09/15/2025

by

Michael Tebo

Newsrooms are shrinking, reporters are stretched thin, and editorial slots are more limited than ever. What once felt like open lanes for earned coverage now looks like a bottleneck. For B2B technology executives and communications teams, this shift underscores the urgent need for effective B2B tech media coverage strategies—approaches that help navigate media scarcity in the technology sector, where opportunities for press attention are fewer and harder to secure.
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Business team in a strategy meeting, taking notes and planning steps for launching a B2B tech PR campaign.

What Is the Typical Process and Timeline for Launching a B2B Tech PR Campaign With an Agency?

Posted on

09/12/2025

by

Michiko Morales

For B2B technology companies, launching a B2B tech PR campaign is a crucial strategy for increasing brand visibility, building business credibility, and influencing key stakeholders such as buyers, investors, and industry analysts. For marketing leaders and executive teams, one of the most common questions is: “What’s the typical process and how long will it take to see measurable PR results?”
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A team of professionals in a modern office discusses strategy in front of a whiteboard with sticky notes, symbolizing the process of hiring a PR agency for B2B tech thought leadership.

From Unknown to Unmissable: A Guide to Hiring a PR Agency for B2B Tech Thought Leadership

Posted on

09/10/2025

by

Michiko Morales

Executive thought leadership is one of the most effective ways to establish credibility, differentiate in crowded markets, and position company leaders as trusted authorities. But thought leadership doesn’t happen by accident. It requires a deliberate communications strategy, a clear executive voice, and a PR agency that understands the nuances of B2B technology storytelling.
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A celebratory toast with colorful glasses raised by a group of smiling colleagues, symbolizing the GMG leadership transition.

Gabriel Marketing Group Appoints Michiko Morales as President; Founder Leah Nurik Named Chairman

Posted on

09/04/2025

by

Michael Tebo

We’re excited to share a GMG leadership transition that reflects both our momentum and our long-term vision as the industry’s leading B2B technology public relations (PR) agency. This milestone marks an important moment in GMG’s evolution as we continue to expand our communications services, grow our team, and shape the future of strategic communications for technology innovators.
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A team of professionals in a modern office listening to a colleague present at a whiteboard, illustrating the benefits of a small PR firm for B2B tech through close collaboration and strategic planning.

The Downsides of Big PR Agencies: Why Small Firms Are the Smarter Choice for B2B Tech Companies

Posted on

08/28/2025

by

Michael Tebo

For many B2B technology companies—particularly growth-stage brands seeking sharper messaging, thought leadership, and faster results—smaller, specialized PR firms often deliver stronger value. The choice isn’t always straightforward, though.
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A digital compass overlaid on binary code, symbolizing direction and strategy in thought leadership for B2B tech.

Thought Leadership for B2B Tech: A Proven Path to Credibility, Authority, and Growth

Posted on

08/27/2025

by

Michael Tebo

For B2B tech companies, standing out in today's crowded market takes more than a great product. Thought leadership for B2B tech has become a critical differentiator as buyers, analysts, and AI search tools increasingly look for trusted voices who shape industry conversations.
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Close-up of a professional typing on a laptop keyboard, representing content creation and Generative Engine Optimization for B2B tech.

Why Your Content Is Invisible to AI: The Power Shift to User Intent with Generative Engine Optimization for B2B Tech

Posted on

08/25/2025

by

Michael Tebo

Buyers no longer rely solely on search engines—they increasingly turn to generative AI platforms that scan, summarize, and recommend content. If your insights aren’t optimized for these platforms, your brand risks invisibility at the very moment buying decisions are being shaped.
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Overhead view of a business team at a wooden table working on laptops, tablets, and smartphones with charts and notes spread out, symbolizing collaboration on B2B tech PR agency pricing strategies.

B2B Tech PR Agency Pricing: The Ultimate Guide to Unlocking Maximum ROI

Posted on

08/20/2025

by

Leah Nurik

PR pricing is notoriously opaque. Every agency has its own model, and what looks like a comparable proposal on paper can hide huge differences in execution and cost. Instead of being surprised after the contract is signed, use this checklist guide to evaluate any PR partner before you commit.
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A businesswoman presents to colleagues in a modern office, standing by a whiteboard during a meeting about how to draft an RFP for a PR agency.

How to Draft an RFP for a PR Agency Without Costly Mistakes: 8 Essential Steps

Posted on

08/18/2025

by

Leah Nurik

A well-structured PR RFP template gives you control over the process and sets the stage for stronger partnerships. By defining your PR objectives, background, scope, and evaluation criteria, you make it easier for agencies to respond with proposals you can actually compare. This blog post walks through eight key steps on how to draft an RFP for a PR agency that attracts the right partners, keeps the process efficient, and positions your company to prove PR ROI to executive leadership.
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Business team in a modern conference room with a presenter leading a discussion on strategy, illustrating the value of outsourcing PR for B2B tech.

In-House or Agency? The 4 Costly Mistakes to Avoid When Outsourcing PR for B2B Tech

Posted on

08/14/2025

by

Michael Tebo

As B2B tech companies scale, many reach a critical decision point: should public relations remain in-house, be outsourced, or operate through a hybrid model? To help unpack the tradeoffs and timing when outsourcing PR for B2B tech, we asked Leah Nurik, founder and CEO of Gabriel Marketing Group, about how fast-growing tech firms can structure their PR function for visibility, velocity, and strategic impact.
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