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Author: Michiko Morales

Two business professionals celebrating success with a high-five in a modern office, symbolizing a strong strategic PR partnership built on collaboration and measurable results.

Strategic PR Partnership or Task-Taker? How to Diagnose Your PR Agency Relationship and Demand More from Your Communications Investment

Posted on

11/06/2025

by

Michiko Morales

If you’ve ever felt like your PR agency spends more time checking boxes than moving the business forward, you’re not alone. Many companies hire what they believe is a strategic PR partnership—only to discover they’ve ended up with a task-taker. The difference is critical: a task-taker executes deliverables, whereas a strategic partner, as the B2B tech PR agency Gabriel Marketing Group defines it, drives outcomes for your business.
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High-Impact B2B Tech Media Coverage: How It Really Happens

Posted on

11/05/2025

by

Michael Tebo

Great press doesn’t come from luck or a single announcement. It comes from having a compelling story, supporting evidence, and the right approach to sharing your B2B technology company with the world. Because once you understand how the modern media landscape works — and how journalists discover and choose stories — you can position your company to become the one everyone wants to write about.
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PR Agency or Another Engineer? How to Know When You’re Ready for a Real PR Investment

Posted on

11/03/2025

by

Michiko Morales

Life in startups and early-stage companies is a constant exercise in tradeoffs. You’re making high-stakes bets with limited runway, knowing each choice nudges your trajectory toward breakout growth… or a much harder road. Few decisions feel more existential than how to spend that next $15k per month on either a PR agency investment or additional engineering resources. Do you hire another engineer to accelerate product velocity? Or do you invest in a PR agency to accelerate market momentum? Both can be right. Both can be wrong. And evaluating the difference requires more than gut instinct or investor pressure — it requires a readiness check.
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Generative Engine Optimization: How GMG and Brandi AI are Putting Clients at the Center of AI-Driven Discovery

Posted on

10/30/2025

by

Michael Tebo

We’re thrilled to announce we’ve joined the Brandi AI Global Agency Partnership Program, enabling us to help clients measure, optimize, and strengthen how they appear in AI-generated responses through Generative Engine Optimization strategies.
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Strategic PR for Market Impact: How Three High-Stakes PR Announcements Turned Into Measurable Growth

Posted on

10/29/2025

by

Michiko Morales

Major business milestones — global investments, funding rounds, and breakthrough partnerships — can change a company’s trajectory in an instant. But only if the right audiences and stakeholders hear about them. Visibility without credibility is just noise. Credibility without visibility is silence. Strategic PR for market impact is what transforms big news into big outcomes. For communications leaders, founders, and growth-stage executives, the challenge is not only having a story worth telling, but ensuring it drives real-world results.
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Executive Ghostwriting: A Core PR Deliverable That Drives Visibility and Authority

Posted on

10/27/2025

by

Michael Tebo

In today’s media landscape, the expectation for organizational leaders to demonstrate a strong public voice has never been higher. Stakeholders want to hear directly from decision-makers—on industry trends, company direction, innovation strategy, workforce issues, and more. Customers, partners, industry analysts, and even prospective employees look to executives to articulate not only what a company does, but also what it believes. Executive ghostwriting plays a vital role in meeting these expectations by ensuring leaders are visible and their perspectives are communicated effectively.
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A wooden desk with a laptop, a white coffee mug, a notepad filled with handwritten notes, and a smartphone, symbolizing the process of repurposing good content into new ideas.

Repurposing Good Content: How to Give Your Best Ebook a Second Life

Posted on

10/23/2025

by

Michael Tebo

You’ve done everything right. You invested time, creativity, and budget into building the perfect ebook—compelling design, strong research, a powerful narrative. You hit publish, shared it across your channels, sent the announcement email… and then? Silence. That’s the frustration so many marketing teams feel. The content itself is strong. The insights are valuable. But after an initial burst of downloads, it’s as if your ebook was buried alive in your own content archive—what we call the content graveyard. The truth is, your ebook didn’t fail. Your content repurposing strategy did.
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How Analyst Relations Market Positioning Can Sharpen Your Company’s Competitive Edge

Posted on

10/21/2025

by

Michiko Morales

When business leaders think about visibility, they usually picture press coverage, social media engagement, and paid ads. But one of the most underrated levers of credibility and growth sits quietly behind the scenes—analyst relations (AR).
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A woman leads a diverse team discussion around a table with printed charts, illustrating how to build a PR strategy that drives business growth.

How to Build a PR Strategy That Drives Business Growth: A Guide to Media Coverage That Actually Builds the Business

Posted on

10/16/2025

by

Michael Tebo

Every founder and CEO wants to see their company in major publications like Forbes or The Wall Street Journal. It’s validation — a visible signal that you’ve made it. But too often, that headline becomes the goal instead of the outcome. If you’re wondering how to build a PR strategy that drives business growth, it’s crucial to avoid this trap from the start.
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wo marketing professionals collaborate on a laptop, reviewing strategy ideas for a proactive PR agency.

How to Vet a Proactive PR Agency: A 10-Question Checklist

Posted on

10/10/2025

by

Michiko Morales

For startup founders and marketing leaders, hearing your public relations firm ask, “Any news?” is a clear red flag. That simple question reveals a fundamental flaw: your team is reactive, not functioning as a proactive PR agency. For any company paying a significant monthly retainer, this passivity is an expensive liability that undermines brand authority. If you’re unsure whether your PR agency is earning its retainer, these 10 questions will reveal whether your agency is proactive—or just reacting.
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