Michiko Morales, Author at Gabriel Marketing Group

How B2B Tech Companies Can Earn Citations from AI Platforms Like ChatGPT, Gemini, and Perplexity

Posted on

05/29/2025

by

Leah Nurik

AI-generated content is now a top discovery channel for B2B tech buyers, but citation isn’t random—it favors authoritative, well-structured sources. To earn visibility, brands must invest in LinkedIn thought leadership, trustworthy blogs, and AI-readable pages. AI citation is the result of strategic PR, content,

How to Get the Most Out of Your Partnership with a B2B Tech PR Firm

Posted on

05/13/2025

by

Michael Tebo

Strong B2B tech PR results come from treating your agency as a strategic partner, not a vendor. This article outlines eight best practices—including alignment, transparency, collaboration, and shared goals—that elevate PR from a service to a growth engine. Long-term, trust-based relationships deliver measurable impact,

Does Earned Media Still Matter in the AI Era?

Posted on

05/05/2025

by

Michael Tebo

Why should you still do PR in the AI era? Earned media—news articles, interviews, profiles, and features secured through rigorous editorial standards—serves as a vital signal of legitimacy amid the noise.

7 Important Ways PR Influences AI

Posted on

04/03/2025

by

Leah Nurik

AI might be telling your story—but PR decides which story gets told. As people turn to ChatGPT and other AI tools instead of Google, your brand’s visibility depends on having the right content in the right places. PR fuels the digital footprint AI relies

Staying Seen in Uncertain Times

Posted on

03/27/2025

by

Leah Nurik

In uncertain times, pulling back is a mistake. This blog post urges companies to lead with visibility, not silence. Drawing lessons from Salesforce’s bold PR strategy during the 2020 COVID crisis, it emphasizes how strategic, purpose-led communications build trust, drive growth, and ensure your

Why Cutting PR in Tough Times is a Costly Mistake (And What to Do Instead)

Posted on

03/17/2025

by

Leah Nurik

Cutting PR during economic downturns may seem practical, but it risks eroding trust, visibility, and momentum. This blog post explains why sustained PR efforts are essential for brand resilience and growth, offering strategic alternatives to stay visible, credible, and competitive—ensuring your brand is remembered

The Power of Third-Party Validation: Why Industry Awards Matter

Posted on

03/11/2025

by

Michael Tebo

Trying to stand out in a crowded market? Industry awards are your secret weapon. They build instant credibility, fuel media buzz, boost sales, and even attract top talent. This blog post breaks down why awards matter, how to leverage them, and how GMG can

Is a Forbes Council Membership Worth It?

Posted on

03/04/2025

by

Leah Nurik

When budgets are tight and every marketing dollar needs to prove its worth, is a Forbes Council membership a strategic move—or just an expensive badge of honor? The short answer: It depends on how you use it. If you expect instant leads and skyrocketing

Why Contributed Articles Are More Important Than Ever

Posted on

02/25/2025

by

Michiko Morales

The newsroom workforce in the U.S. has been gutted. Between 2008 and 2020, newsroom employment dropped by 26%, with newspaper newsrooms taking the hardest hit—losing a staggering 57% of their workforce, according to Pew Research Center. Fewer journalists mean fewer in-depth stories, and news

The Fractional CMO: The Secret Weapon for Businesses When Budgets Are Tight

Posted on

02/18/2025

by

Leah Nurik

Marketing is the engine that drives growth, but for many businesses, hiring a full-time Chief Marketing Officer (CMO) simply isn’t feasible—especially when budgets are tight. The solution? A Fractional CMO who provides executive-level marketing expertise on a part-time or contract basis, ensuring that companies

Author: Michiko Morales

Posted on

05/29/2025

by

Leah Nurik

Posted on

05/13/2025

by

Michael Tebo

Posted on

05/05/2025

by

Michael Tebo

Posted on

04/03/2025

by

Leah Nurik

Posted on

03/27/2025

by

Leah Nurik

Posted on

03/17/2025

by

Leah Nurik

Posted on

03/11/2025

by

Michael Tebo

Posted on

03/04/2025

by

Leah Nurik

Posted on

02/25/2025

by

Michiko Morales

Posted on

02/18/2025

by

Leah Nurik