Michiko Morales, Author at Gabriel Marketing Group

What it Means to be a Mission-Driven Public Relations and Marketing Agency

Posted on

04/18/2023

by

Amy Wick

I never had a great relationship with goals and goal-setting. Throughout my career, leading various teams at adidas and now here at GMG, I realized that dislike was due to a lack of defining a purpose. And, rather than setting arbitrary targets, I realized

A Guide to Making the Most Out of Your Marketing and Public Relations Agency Partnership

Posted on

03/29/2023

by

Melinda Adamec

Over the course of my career, working within public relations and marketing agencies large and small, I’ve been lucky to be a part of many creative and successful campaigns — including a long tenure on the client side. From launching new brands and products

Why You Need To Keep Doing PR Even When Budgets are Tight

Posted on

03/07/2023

by

Michael Tebo

During times of transition or challenging times with profitability, it may be tempting for businesses to cut back on their public relations (PR) efforts to save costs. However, there are several reasons why this may not be a wise decision. PR is an essential

GMG Named to Expertise.com’s Lists of 2023’s Best PR Firms and Best Marketing Consultants in Washington, D.C.

Posted on

03/01/2023

by

Gabriel Marketing Group

We’re excited to announce our selection by Expertise.com to its 2023 list of Best PR Firms and Best Marketing Consultants in the greater Washington, D.C. area! The twin recognitions are GMG’s fifth year in a row for Expertise.com’s top honors. With our foundational expertise in technology and

Putting Your Best PR Work Forward in the Board Room

Posted on

02/28/2023

by

Michiko Morales

At a time when budgets are increasingly constrained, knowing how to effectively quantify and communicate the value of PR to CEOs, executives and board members is essential. Even if you wholeheartedly believe in the value of PR, it can be a challenge to translate

GMG Wins Two 2023 AVA Digital Awards

Posted on

02/21/2023

by

Gabriel Marketing Group

We’re excited to announce our two newest industry recognitions — two 2023 AVA Digital Awards for excellence in content marketing and graphic design! They continue our winning streak of 27 award wins in 2022 for our growth marketing, content development and public relations work

Here’s How NOT to Have a Perfectly Planned Corporate Retreat — And Why We Love it that Way!

Posted on

02/15/2023

by

Michiko Morales

Has your company ever taken a corporate retreat? Probably not one like ours. For our 2023 kickoff and our first in-person gathering since the pandemic, GMG chose an untraditional path, skipped the beige hotel conference rooms in downtown Washington D.C. and headed to the

The Buyer Trends Your Business Needs to Know for a Successful 2023

Posted on

02/06/2023

by

Michiko Morales

To tell you the truth, maintaining your buyers’ attention long enough to successfully guide them through your funnel is an uphill battle. Your customers are bombarded with an interminable onslaught of marketing messaging at every turn in their daily life. Unfortunately, many businesses let

Celebrating 12 Years of Excellence in PR & Marketing for High-Growth B2B and B2C Companies

Posted on

01/19/2023

by

Michiko Morales

Your company is innovative. Your team of experts strives for excellence. You have exciting solutions or products that you believe can change the world for the better. And, your mission-driven, high-growth organization must get the word out about the incredible and impactful ideas you

Can OpenAI’s ChatGPT Do Anything for Your Company’s Marketing?

Posted on

01/10/2023

by

Michiko Morales

At GMG, we love emerging technology. Throughout our history as an organization, we’ve nurtured our passion for innovating, disrupting and defining new market products and solutions that positively impact industry, economy and humanity. So, the idea of leveraging AI actually excites us, unlike some

Author: Michiko Morales

Posted on

04/18/2023

by

Amy Wick

Posted on

03/29/2023

by

Melinda Adamec

Posted on

03/07/2023

by

Michael Tebo

Posted on

03/01/2023

by

Gabriel Marketing Group

Posted on

02/28/2023

by

Michiko Morales

Posted on

02/21/2023

by

Gabriel Marketing Group

Posted on

02/15/2023

by

Michiko Morales

Posted on

02/06/2023

by

Michiko Morales

Posted on

01/19/2023

by

Michiko Morales

Posted on

01/10/2023

by

Michiko Morales