Why should you still do PR in the AI era? Earned media—news articles, interviews, profiles, and features secured through rigorous editorial standards—serves as a vital signal of legitimacy amid the noise.
AI might be telling your story—but PR decides which story gets told. As people turn to ChatGPT and other AI tools instead of Google, your brand’s visibility depends on having the right content in the right places. PR fuels the digital footprint AI relies on,
In uncertain times, pulling back is a mistake. This blog post urges companies to lead with visibility, not silence. Drawing lessons from Salesforce’s bold PR strategy during the 2020 COVID crisis, it emphasizes how strategic, purpose-led communications build trust, drive growth, and ensure your brand
Cutting PR during economic downturns may seem practical, but it risks eroding trust, visibility, and momentum. This blog post explains why sustained PR efforts are essential for brand resilience and growth, offering strategic alternatives to stay visible, credible, and competitive—ensuring your brand is remembered when
Trying to stand out in a crowded market? Industry awards are your secret weapon. They build instant credibility, fuel media buzz, boost sales, and even attract top talent. This blog post breaks down why awards matter, how to leverage them, and how GMG can help
When budgets are tight and every marketing dollar needs to prove its worth, is a Forbes Council membership a strategic move—or just an expensive badge of honor? The short answer: It depends on how you use it. If you expect instant leads and skyrocketing sales
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