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Person reading a newspaper, illustrating how to get media coverage for a SaaS company by developing stories journalists consider relevant and publishable.

How to Get Media Coverage for a SaaS Company by Turning Expertise Into Newsworthy Stories

Posted on

08/02/2026

by

Michael Tebo

B2B SaaS companies earn media coverage by connecting product launches, funding, hires, and partnerships to broader market trends, customer problems, business consequences, and credible evidence. Strong media stories focus on what matters to journalists and their audiences, not simply on the existence of another company announcement.
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B2B technology executive reviewing her laptop and considering when to switch PR agencies.

How Do You Know When to Switch PR Agencies?

Posted on

07/31/2026

by

Michael Tebo

Learn how to recognize when a PR agency has become repetitive, reactive and overly dependent on company announcements. Key considerations include the warning signs of strategic fatigue, the objections that delay a switch, what to protect during the transition and how to evaluate whether a new agency can deliver stronger strategic value.
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Two business professionals discuss a presentation at a conference, illustrating authentic thought leadership through direct conversation and expert exchange.

Why Authentic Thought Leadership Is So Rare—and What Makes Leaders Credible

Posted on

07/26/2026

by

Michael Tebo

Authentic executive thought leadership builds credibility by turning a leader’s real experience, judgment, evidence, and point of view into clear, distinctive content. Writers, agencies, communications teams, and AI can strengthen the message, but lasting authority depends on ideas the executive can explain, defend, and consistently demonstrate to audiences over time.
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How B2B tech companies earn media coverage as a reader holds an international edition of The New York Times.

How B2B Tech Companies Earn Media Coverage When Journalist Attention Is Scarce

Posted on

07/20/2026

by

Michael Tebo

B2B technology companies can earn more meaningful media coverage by prioritizing relevant journalist outreach, differentiated story angles, and credible evidence over high-volume pitching. As newsroom resources shrink and journalist inboxes become increasingly crowded, effective B2B tech public relations requires strategic media targeting, compelling narratives, original research, and strong editorial judgment. Gabriel Marketing Group helps technology companies strengthen earned media visibility, executive thought leadership, trade media coverage, and market authority through targeted, evidence-based public relations strategies that build lasting credibility.
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Business professional typing on laptop with Forbes website open, representing the value of a Forbes Council membership.

7 Reasons the Value of a Forbes Council Membership Extends Beyond Publication

Posted on

07/07/2026

by

Michael Tebo

A Forbes Council membership can help B2B technology executives build credibility, publish thought leadership, expand PR opportunities, repurpose content, and strengthen AI visibility. The greatest value comes from consistent publishing, strategic topic selection, and integration with broader PR, marketing, sales, and authority-building programs rather than relying on membership alone.
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A person gesturing while speaking during a meeting with a laptop and notebook in front of them, representing collaboration in executive ghostwriting.

Executive Ghostwriting: How PR Builds Leadership Visibility, Thought Leadership, and Brand Authority

Posted on

07/07/2026

by

Michael Tebo

Executive ghostwriting helps business leaders turn expertise, ideas, and perspectives into credible thought leadership published under their names. Effective ghostwriting preserves authentic voice while strengthening executive visibility, brand authority, media relevance, stakeholder trust, and market influence. Consistent leadership content can also support stronger visibility across AI-generated answers.
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Team meeting in a glass conference room reviewing strategy and performance metrics related to PR ROI measurement.

PR ROI Measurement: How to Measure PR ROI When CEOs Demand Proof of Business Value

Posted on

07/03/2026

by

Michael Tebo

CEOs ask for PR ROI because they’re accountable for risk, not because PR isn’t working. Attribution fails because PR doesn’t directly sell—it creates the credibility that makes revenue possible. Measured incorrectly, PR looks expendable even as its absence raises friction and costs. The solution is to shift from attribution to contribution by tying PR activity to business conditions and executive outcomes. PR isn’t a campaign; it’s growth infrastructure.
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Team members raise glasses in celebration after being named among the 2026 best PR firms in Washington, DC.

Gabriel Marketing Group Wins Gold 2026 Bulldog PR Award for Best Answer Engine Optimization Results in a Public Relations Campaign

Posted on

06/29/2026

by

Michael Tebo

Gabriel Marketing Group and Brandi AI won Gold in the 2026 Bulldog PR Awards for Best Answer Engine Optimization Results in a PR Campaign. The campaign demonstrates how PR outputs — including earned media, thought leadership, awards, owned content, and AI visibility measurement — can help B2B technology companies appear more clearly in AI-generated answers from tools such as ChatGPT, Claude, Google AI Overviews, Perplexity, and Microsoft Copilot during buyer research.
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Business professionals collaborating around a laptop during a strategy discussion illustrating how to make a PR agency switch for better alignment and results.

How to Make a PR Agency Switch—and Turn a Frustrating Change Into Strategic Leverage

Posted on

06/20/2026

by

Michiko Morales

A PR agency switch is a strategic reset, not a handoff, giving B2B tech leaders a chance to realign positioning, messaging, and expectations around growth and credibility. Most fail by carrying forward legacy positioning, vague goals, and volume-based KPIs, forcing new agencies to repeat the same mistakes. The strongest leaders use the moment to tie PR to real business outcomes while accounting for AI-driven discovery platforms where third-party validation shapes perception. Done right, a PR agency change turns PR from a cost center into a durable growth asset.
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Team reviewing strategy documents together, illustrating PR and AI-driven visibility for B2B tech companies.

PR and AI-Driven Visibility for B2B Tech: How To Make Sense of What’s Changed and Understand Why It Matters

Posted on

06/01/2026

by

Michael Tebo

This guide is built for B2B tech leaders who need to understand what has fundamentally changed in PR and discovery—and why those changes now affect credibility, visibility, and growth. It explains how earned media and thought leadership work in today’s environment, how AI increasingly shapes what buyers see and trust, and how these forces interact as a system. The guide helps teams test old assumptions, evaluate new approaches, and build informed perspective before committing to strategy or spend.
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B2B Tech PR Insights Blog

Gabriel Marketing Group’s blog covers B2B technology public relations, AI visibility, Generative Engine Optimization, media relations, thought leadership, and buyer trust. The blog posts help B2B tech leaders understand how strategic PR builds credibility, improves market positioning, supports AI discoverability, and turns earned visibility into business impact.

Other Recent Posts

How to Get Media Coverage for a SaaS Company by Turning Expertise Into Newsworthy Stories

Michael Tebo
08/02/2026

How Do You Know When to Switch PR Agencies?

Michael Tebo
07/31/2026

Why Authentic Thought Leadership Is So Rare—and What Makes Leaders Credible

Michael Tebo
07/26/2026

How B2B Tech Companies Earn Media Coverage When Journalist Attention Is Scarce

Michael Tebo
07/20/2026

7 Reasons the Value of a Forbes Council Membership Extends Beyond Publication

Michael Tebo
07/07/2026
Businesswoman reviewing notes on a clipboard surrounded by sticky notes, symbolizing planning for an exit PR strategy for B2B tech.

Exit PR Strategy for B2B Tech: Avoid the Costly Mistakes of Waiting Until the Deal Is Too Close

08/12/2025 No Comments

For B2B tech companies, an effective exit PR strategy for B2B tech can be one of the most underutilized tools for increasing valuation, attracting investor attention, and influencing successful exits. Gabriel Marketing Group (GMG) has seen how starting this strategy early can make a measurable difference in deal outcomes. GMG founder and CEO Leah Nurik explains how thoughtful PR strategy supports M&A, IPO readiness, and investor confidence, and why an exit PR strategy for B2B tech should start much earlier than most founders realize.

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Silhouettes of business professionals networking, representing analyst relations for B2B tech companies.

Analyst Relations for B2B Tech Companies: Too Often Ignored—Here’s Why That’s a Costly Mistake

08/05/2025 No Comments

Analyst relations for B2B tech companies—especially early-stage SaaS startups—can be the difference between being overlooked and becoming a recognized market player. Yet too often, founders hesitate to invest in AR due to misconceptions about cost, timing, or ROI. We asked Gabriel Marketing Group founder and CEO Leah Nurik some of the most frequent questions we hear from clients about AR—and how to do it right.

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A diverse team of professionals in a modern office collaborating on business strategy, embodying credibility that drives B2B tech growth.

How PR Builds the Credibility That Drives B2B Tech Growth

07/30/2025 No Comments

Credibility that drives B2B tech growth depends on clear messaging, third-party validation, and consistent visibility across the channels buyers trust. B2B tech startups often struggle to turn complex products into go-to-market narratives that connect with buyers, investors, analysts, and AI-driven discovery platforms. Strategic PR helps translate technical features into business outcomes, improve share of voice, support thought leadership, and create measurable impact tied to pipeline and market perception. Earned media, analyst recognition, podcasts, and AI-citable content strengthen trust in ways paid campaigns cannot, helping companies shorten sales cycles, improve conversions, and stand out in crowded markets.

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A woman in a white blazer leads a team meeting about B2B tech PR metrics in front of a whiteboard while colleagues with laptops listen attentively around a table.

B2B Tech PR Metrics: 9 Metrics You Should Be Tracking

07/24/2025 No Comments

Effective B2B tech PR metrics measure how public relations influences brand awareness, competitive positioning, buyer engagement, and business growth. Beyond traditional measures such as media impressions, share of voice, and publicity value, companies should track referral traffic, stakeholder feedback, and visibility in AI-generated answers. Combining these indicators with lead generation, sales pipeline, and revenue data helps B2B technology companies evaluate PR agency performance, demonstrate return on investment, and connect earned media coverage to measurable business outcomes.

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