“If you’ve worked with general PR firms that didn’t understand your complex B2B tech solutions, prioritize finding a partner with deep experience in your industry—or one that shows a strong commitment to learning your technology inside and out.”
As generative AI tools become the default starting point for decision-makers, being cited in AI-generated content has become a critical visibility driver for B2B technology brands. Platforms like ChatGPT, Google Gemini, and Perplexity are not just answering questions—they’re shaping perceptions of authority and expertise in
A successful B2B tech PR firm partnership can amplify your brand’s voice, boost visibility, and drive long-term impact. Strong results come from a collaborative, transparent relationship built on mutual respect and clearly defined expectations. The most impactful PR campaigns are born from partnerships where the
Why should you still do PR in the AI era? Earned media—news articles, interviews, profiles, and features secured through rigorous editorial standards—serves as a vital signal of legitimacy amid the noise.
In the era of ChatGPT, Claude, Gemini, and whatever AI comes next, one thing is clear: if you’re not shaping your narrative, AI will do it for you. And how PR influences AI has never been more critical. These bots don’t understand nuance, brand voice,
PR visibility during uncertainty is your unfair advantage. The economy is tightening. Politics are uncertain. The noise is deafening. It’s tempting to pull back—to wait, watch, and ride it out. But that’s exactly what your competitors are doing. Progress doesn’t happen in safe zones. It’s
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