Don’t Get Burned: 10 Red-Flag Questions to Ask Before Hiring a B2B Tech PR Agency
Choosing the right B2B tech PR agency is a high-stakes decision for leaders—one that impacts visibility, credibility, and revenue. With so many firms promising buzz, how do you identify one that delivers real business results? This guide features essential questions every CEO, CMO, and VP of PR should ask, with expert insights from Leah Nurik, […]
High-Impact Media Coverage for B2B Tech Companies: Proven PR Strategies That Deliver
Major media coverage for B2B tech companies is attainable with the right story, strategy, and timing. In this blog post, GMG CEO Leah Nurik answers the most pressing questions tech leaders ask us about breaking into Forbes, TechCrunch, The Wall Street Journal, and other top news outlets. Q: What are major publications actually looking for […]
How to Choose the Right PR Agency for Your B2B Tech Company: 7 Costly Red Flags to Avoid
“If you’ve worked with general PR firms that didn’t understand your complex B2B tech solutions, prioritize finding a partner with deep experience in your industry—or one that shows a strong commitment to learning your technology inside and out.”
Left Out by AI? An Essential Guide on How to Get Cited by AI for B2B Tech Companies
For B2B tech firms, learning how to get cited by AI has become essential as generative AI is now the default starting point for customer research. This shift creates a critical challenge: a lack of visibility in AI-generated content. Being cited by platforms like ChatGPT, Perplexity, and Gemini has become a vital driver of authority. […]
How to Unlock the Full Potential of a Partnership with a B2B Tech PR Firm
A successful B2B tech PR firm partnership can amplify your brand’s voice, boost visibility, and drive long-term impact. Strong results come from a collaborative, transparent relationship built on mutual respect and clearly defined expectations. The most impactful PR campaigns are born from partnerships where the client and firm operate as one team. When trust, communication, […]
Earned Media in the AI Era: 5 Reasons Why It Still Matters for B2B Tech
Why should you still do PR in the AI era? Earned media—news articles, interviews, profiles, and features secured through rigorous editorial standards—serves as a vital signal of legitimacy amid the noise.
Does PR Influence AI? 7 Powerful Reasons the Answer Is Yes
In the era of ChatGPT, Claude, Gemini, and whatever AI comes next, one thing is clear: if you’re not shaping your narrative, AI will do it for you. And how PR influences AI has never been more critical. These bots don’t understand nuance, brand voice, or your latest innovation—they scrape the web and assemble whatever […]
PR Visibility During Uncertainty Is Your Growth Strategy—Because Disappearing Is a Costly Mistake
PR visibility during uncertainty is your unfair advantage. The economy is tightening. Politics are uncertain. The noise is deafening. It’s tempting to pull back—to wait, watch, and ride it out. But that’s exactly what your competitors are doing. Progress doesn’t happen in safe zones. It’s made in bold moves when others retreat. Right now, customers, […]
Why Cutting PR in Tough Times is a Costly Mistake (And What to Do Instead)
Cutting PR during economic downturns may seem practical, but it risks eroding trust, visibility, and momentum. This blog post explains why sustained PR efforts are essential for brand resilience and growth, offering strategic alternatives to stay visible, credible, and competitive—ensuring your brand is remembered when the market rebounds. Cutting PR? Think again—silence can cost you […]
Why the PR Value of Awards Is the Power Move You’re Not Using Enough
Trying to stand out in a crowded market? Gabriel Marketing Group believes the PR value of awards is your secret weapon. Awards build instant credibility, fuel media buzz, boost sales, and attract top talent. This blog post breaks down why awards matter, how to leverage them strategically, and how GMG can help you win big—without […]