How a Pillar Page Can Increase Your Web Traffic and Generate More Leads
Just about everyone gets the idea of SEO at this point. You just slap some related keywords in your web copy and when someone searches for a topic related to your business you show up on the ol’ Google page. Right? Wrong. Unfortunately, it’s far more complex than that because the little algorithm goblins that […]
GMG Wins Seven of the Top Prizes at the 2021 MarCom Awards
GMG has been awarded seven of the top prizes at the 2021 MarCom Awards, an annual international awards program that recognizes excellence in marketing and communication! The three Platinum and four Gold 2021 MarCom Awards are important testaments to our team’s strategic, client-centric content marketing, news release writing and publicity services. As we wrap up […]
GMG’s Award-Winning Team Welcomes Industry Veteran Amy Wick as SVP of Operations
We’re excited to welcome Amy Wick to our growing team! As senior vice president of operations, in her role, Amy will direct, coordinate and oversee all GMG operations activities and ensure the development and implementation of sustainable operations to meet our organization’s growth strategy. She will also lead People Experience as a critical component to […]
Should Bounce Rate Still Be a Marketing KPI?
If you’re a B2B company, should bounce rates be considered one of your marketing KPIs? The simple answer is no, it should not be. But before we explain why, let’s first consider what bounces and sessions mean to one another. Bounces vs. Sessions Website bounces occur when a user leaves your site after visiting one […]
The Quest for Authenticity in an Age of Distrust
The world may seem like it’s in chaos – that’s because, well, it is. Whether it’s social, economic or political, strife in nearly every aspect of life feels like it’s at a critical mass. Over just the past decade, we’ve gone through unprecedented turmoil that’s caused a seismic shift in our priorities in how we […]
When Marketing and Sales Align, Everyone Wins
Have you ever driven a car out of alignment? It’s not a fun ride. You’re constantly pulling the steering wheel to one side and then overcorrecting just to stay in a straight line toward your destination. The constant tension eventually wears your tires out, causes damage to your steering and suspension and could end up […]
Want to Speed Up Your Sales Cycle? Try an Integrated PR/Marketing Strategy
Peanut butter and jelly. Pancakes and syrup. Gin and tonic. Some iconic duos are so inextricably linked that you rarely acknowledge the parts, only the sum. It’s just a fact of life that some things are simply better together. PR and Marketing are no different. Though each serves individual purposes, they are best when their […]
Why Your Advertising Isn’t Working And What To Do About It
Are you spending a large percentage of your marketing budget on digital advertising but you just aren’t generating the ROI and deals your organization needs? For many organizations with this challenge, the answer is simply that they aren’t following a few very important steps. These are the steps that make all the difference and that […]
GMG CEO Leah Nurik to Present at Digital Summit Washington, D.C. 2021 on Sept. 10, 2021
On Fri., Sept. 10, at Digital Summit Washington, D.C. 2021, GMG CEO Leah Nurik will present, “Telling Authentic Stories in an Age of Distrust,” a 30-minute, TED-style talk that will reveal the keys to rebuilding trust and conveying authenticity in marketing communications. As fake news, security breaches and corporate scandals have led to a rapid, […]
GMG Wins Two Top Prizes at the 2021 dotCOMM Awards
GMG has been awarded two of the top prizes at the 2021 dotCOMM Awards, an annual international awards program that recognizes excellent use of web and digital technology tools in marketing! The twin dotCOMM Awards wins are important testaments to our team’s creativity and results-driven approach to strategic media relations and growth marketing for our […]