PR Agency or Another Engineer? How to Know When You’re Ready for a Real PR Investment
Life in startups and early-stage companies is a constant exercise in tradeoffs. You’re making high-stakes bets with limited runway, knowing each choice nudges your trajectory toward breakout growth… or a much harder road. Few decisions feel more existential than how to spend that next $15k per month on either a PR agency investment or additional engineering resources. Do you hire another engineer to accelerate product velocity? Or do you invest in a PR agency to accelerate market momentum? Both can be right. Both can be wrong. And evaluating the difference requires more than gut instinct or investor pressure — it requires a readiness check.
Generative Engine Optimization: How GMG and Brandi AI are Putting Clients at the Center of AI-Driven Discovery
We’re thrilled to announce we’ve joined the Brandi AI Global Agency Partnership Program, enabling us to help clients measure, optimize, and strengthen how they appear in AI-generated responses through Generative Engine Optimization strategies.
Repurposing Good Content: How to Give Your Best Ebook a Second Life
You’ve done everything right. You invested time, creativity, and budget into building the perfect ebook—compelling design, strong research, a powerful narrative. You hit publish, shared it across your channels, sent the announcement email… and then? Silence. That’s the frustration so many marketing teams feel. The content itself is strong. The insights are valuable. But after an initial burst of downloads, it’s as if your ebook was buried alive in your own content archive—what we call the content graveyard. The truth is, your ebook didn’t fail. Your content repurposing strategy did.
How Analyst Relations Market Positioning Can Sharpen Your Company’s Competitive Edge
Analyst relations market positioning helps B2B technology companies earn expert validation, sharpen messaging, and influence enterprise buyers before sales conversations begin. Industry analysts from firms such as Gartner, Forrester, and IDC shape market categories, evaluate vendors, and guide purchasing decisions through research reports, briefings, and advisory relationships. A strong analyst relations program turns company positioning into a clear, evidence-backed narrative that can withstand scrutiny from analysts, investors, journalists, and customers. Consistent engagement, transparent updates, proof points, and customer references build trust over time, improving report inclusion, sentiment, inbound interest, and competitive differentiation.
How to Build a PR Strategy That Drives Business Growth: A Guide to Media Coverage That Actually Builds the Business
Every founder and CEO wants to see their company in major publications like Forbes or The Wall Street Journal. It’s validation — a visible signal that you’ve made it. But too often, that headline becomes the goal instead of the outcome. If you’re wondering how to build a PR strategy that drives business growth, it’s crucial to avoid this trap from the start.
How to Vet a Proactive PR Agency: A 10-Question Checklist
For startup founders and marketing leaders, hearing your public relations firm ask, “Any news?” is a clear red flag. That simple question reveals a fundamental flaw: your team is reactive, not functioning as a proactive PR agency. For any company paying a significant monthly retainer, this passivity is an expensive liability that undermines brand authority. If you’re unsure whether your PR agency is earning its retainer, these 10 questions will reveal whether your agency is proactive—or just reacting.
How to Get B2B Tech Stories in Top-Tier Media: What Actually Works?
B2B tech stories get top-tier media coverage when they connect a company’s innovation to a larger market conversation, clear stakes, and human or business impact. A product launch, funding round, or technical breakthrough is rarely enough on its own because journalists look for narratives that explain change, tension, and relevance for their readers. Strong pitches avoid jargon, lead with context, include credible validation, and give executives a distinct point of view. Companies that earn coverage in outlets such as Forbes, TechCrunch, and Fast Company succeed by turning technical announcements into timely, accessible stories editors can understand and audiences care about.
Specialized B2B Tech PR Agency: How to Elevate Your B2B Tech Story
Your generalist PR agency just doesn’t get your technology. They nod in meetings and churn out copy, but the results feel disconnected from your business goals. When you read the press release or see the placement, the story feels… off. The nuance of your product is gone, your competitive edge is blurred, and your company appears in generic outlets instead of the publications your buyers trust. This is a common challenge that leads many leaders to seek a specialized partner.
The New Era of AI Discovery: How to Measure PR in a Zero-Click World
The biggest challenge facing PR today is the rise of AI-driven discovery and zero-click content. Buyers now consume headlines, snippets, and AI-generated summaries without ever clicking through to your website. The key question is no longer about clicks—it’s about whether your PR strategy is capturing the full scope of demand signals in today’s discovery-driven environment.
How to Use Case Studies in B2B Tech PR for Credibility, Visibility, and Growth
Knowing how to use case studies in B2B tech PR can be a game-changer for credibility and growth. Yet, not all case studies have the same impact. Some read like product brochures, while the most effective examples position a technology company as a trusted partner, thought leader, and recognized industry authority. This blog post outlines the nine essential elements every B2B tech case study should include to maximize its value.