Flexible PR Contracts for Startups: A Smarter Path to Success
Too often, startups fall into a costly trap: rigid public relations contracts that demand high retainers and long commitments, without clear targets for measurable results or ROI. A better path exists: one rooted in flexibility, accountability, and shared risk between founders and agencies.
How PR Influences Analyst Reports and Drives B2B Tech Growth
Visibility isn’t just about brand awareness—it’s about influence. And when it comes to shaping enterprise buying decisions, few voices carry more weight than industry analysts. Yet many founders, CEOs, and CMOs miss a simple truth: analysts don’t spontaneously decide to champion your company—they notice you because of the consistent signals public relations sends into the market.
B2B Tech Media Coverage Strategies: How Companies Break Through When Attention Is Tight
Newsrooms are shrinking, reporters are stretched thin, and editorial slots are more limited than ever. What once felt like open lanes for earned coverage now looks like a bottleneck. For B2B technology executives and communications teams, this shift underscores the urgent need for effective B2B tech media coverage strategies—approaches that help navigate media scarcity in the technology sector, where opportunities for press attention are fewer and harder to secure.
What Is the Typical Process and Timeline for Launching a B2B Tech PR Campaign With an Agency?
For B2B technology companies, launching a B2B tech PR campaign is a crucial strategy for increasing brand visibility, building business credibility, and influencing key stakeholders such as buyers, investors, and industry analysts. For marketing leaders and executive teams, one of the most common questions is: “What’s the typical process and how long will it take to see measurable PR results?”
From Unknown to Unmissable: A Guide to Hiring a PR Agency for B2B Tech Thought Leadership
Executive thought leadership is one of the most effective ways to establish credibility, differentiate in crowded markets, and position company leaders as trusted authorities. But thought leadership doesn’t happen by accident. It requires a deliberate communications strategy, a clear executive voice, and a PR agency that understands the nuances of B2B technology storytelling.
Gabriel Marketing Group Appoints Michiko Morales as President; Founder Leah Nurik Named Chairman
We’re excited to share a GMG leadership transition that reflects both our momentum and our long-term vision as the industry’s leading B2B technology public relations (PR) agency. This milestone marks an important moment in GMG’s evolution as we continue to expand our communications services, grow our team, and shape the future of strategic communications for technology innovators.
The Downsides of Big PR Agencies: Why Small Firms Are the Smarter Choice for B2B Tech Companies
For many B2B technology companies—particularly growth-stage brands seeking sharper messaging, thought leadership, and faster results—smaller, specialized PR firms often deliver stronger value. The choice isn’t always straightforward, though.
Thought Leadership for B2B Tech: A Proven Path to Credibility, Authority, and Growth
For B2B tech companies, standing out in today’s crowded market takes more than a great product. Thought leadership for B2B tech has become a critical differentiator as buyers, analysts, and AI search tools increasingly look for trusted voices who shape industry conversations.
Why Your Content Is Invisible to AI: The Power Shift to User Intent with Generative Engine Optimization for B2B Tech
Buyers no longer rely solely on search engines—they increasingly turn to generative AI platforms that scan, summarize, and recommend content. If your insights aren’t optimized for these platforms, your brand risks invisibility at the very moment buying decisions are being shaped.
B2B Tech PR Agency Pricing: The Ultimate Guide to Unlocking Maximum ROI
PR pricing is notoriously opaque. Every agency has its own model, and what looks like a comparable proposal on paper can hide huge differences in execution and cost. Instead of being surprised after the contract is signed, use this checklist guide to evaluate any PR partner before you commit.