Left Out by AI? An Essential Guide on How to Get Cited by AI for B2B Tech Companies
For B2B tech firms, learning how to get cited by AI has become essential as generative AI is now the default starting point for customer research. This shift creates a critical challenge: a lack of visibility in AI-generated content. Being cited by platforms like ChatGPT, Perplexity, and Gemini has become a vital driver of authority. […]
How to Unlock the Full Potential of a Partnership with a B2B Tech PR Firm
A successful B2B tech PR firm partnership can amplify your brand’s voice, boost visibility, and drive long-term impact. Strong results come from a collaborative, transparent relationship built on mutual respect and clearly defined expectations. The most impactful PR campaigns are born from partnerships where the client and firm operate as one team. When trust, communication, […]
Earned Media in the AI Era: 5 Reasons Why It Still Matters for B2B Tech
Why should you still do PR in the AI era? Earned media—news articles, interviews, profiles, and features secured through rigorous editorial standards—serves as a vital signal of legitimacy amid the noise.
Does PR Influence AI? 7 Powerful Reasons the Answer Is Yes
In the era of ChatGPT, Claude, Gemini, and whatever AI comes next, one thing is clear: if you’re not shaping your narrative, AI will do it for you. And how PR influences AI has never been more critical. These bots don’t understand nuance, brand voice, or your latest innovation—they scrape the web and assemble whatever […]
PR Visibility During Uncertainty Is Your Growth Strategy—Because Disappearing Is a Costly Mistake
PR visibility during uncertainty is your unfair advantage. The economy is tightening. Politics are uncertain. The noise is deafening. It’s tempting to pull back—to wait, watch, and ride it out. But that’s exactly what your competitors are doing. Progress doesn’t happen in safe zones. It’s made in bold moves when others retreat. Right now, customers, […]
Why Cutting PR in Tough Times is a Costly Mistake (And What to Do Instead)
Cutting PR during economic downturns may seem practical, but it risks eroding trust, visibility, and momentum. This blog post explains why sustained PR efforts are essential for brand resilience and growth, offering strategic alternatives to stay visible, credible, and competitive—ensuring your brand is remembered when the market rebounds. Cutting PR? Think again—silence can cost you […]
Why the PR Value of Awards Is the Power Move You’re Not Using Enough
Trying to stand out in a crowded market? Gabriel Marketing Group believes the PR value of awards is your secret weapon. Awards build instant credibility, fuel media buzz, boost sales, and attract top talent. This blog post breaks down why awards matter, how to leverage them strategically, and how GMG can help you win big—without […]
The High Value of a Forbes Council Membership: 6 Reasons Why It’s Worth It
When budgets are tight and every marketing dollar needs to prove its worth, the value of a Forbes Council membership comes into question—is it a strategic investment or just an expensive badge of honor? The short answer: It depends on how you use it. If you expect instant leads and skyrocketing sales from a single […]
Why Contributed Articles in B2B Tech Are More Indispensable Than Ever
Contributed articles in B2B tech have become essential in today’s media environment. The newsroom workforce in the U.S. has been gutted—between 2008 and 2020, employment dropped by 26%, with newspaper newsrooms suffering a staggering 57% loss, according to Pew Research Center. With fewer journalists and fewer in-depth stories, news outlets are scrambling to fill the […]
The Fractional CMO: The Secret Weapon for Businesses When Budgets Are Tight
Marketing is the engine that drives growth, but for many businesses, hiring a full-time Chief Marketing Officer (CMO) simply isn’t feasible—especially when budgets are tight. The solution? A Fractional CMO who provides executive-level marketing expertise on a part-time or contract basis, ensuring that companies can maintain a strategic approach to marketing without the financial burden […]