Top 5 Reasons Why One-and-Done PR Campaigns Don’t Work
One-hit wonders belong on the radio, not as part of a failed communications strategy that is meant to represent your brand. Standalone PR campaigns are a fleeting endeavor that we see fail to achieve long-term impact, time after time. At their best, they only leave brands with nothing but a flash in the pan of momentary […]
GMG Wins Two Industry Awards for Excellence in Content Marketing
We’re thrilled to announce we’ve been awarded a 2023 Hermes Creative Award and a 2023 Communicator Award for excellence in content marketing. Both awards recognized an ebook written and designed by GMG that presented the results of a national consumer survey commissioned by Kajeet, a provider of managed IoT solutions, to assess Americans’ attitudes about […]
GMG Wins Ragan and PR Daily’s Top Agencies Award for Campaign of the Year: Thought Leadership
We’re excited to announce we have been selected as a winner of Ragan and PR Daily’s 2023 Top Agencies Award! We are the sole winner in the Campaign of the Year: Thought Leadership category, recognized for a one-year strategic communications campaign for a founder/president at one of the top 50 independent insurance brokerages in the […]
To Break Through to Top-tier Media, Commission a Survey
If you’re having trouble breaking through to that next level of media coverage, surveys are an excellent way to generate media coverage. By gathering data on a specific topic, trend or issue, you can use that data to create compelling stories that can capture the attention of journalists and their audiences. Reporters are always looking […]
Our Clients are Tackling Climate Change Head-on — And That’s Why We Chose to Partner with Them
As a mission-driven marketing and PR agency, we remain steadfast in our work to impact the world positively. You could say, it’s a way of life here at GMG. As the seemingly insurmountable challenge of climate change and its impact on humanity grows, we continue to look for partners to shift the world in a […]
What it Means to be a Mission-Driven Public Relations and Marketing Agency
I never had a great relationship with goals and goal-setting. Throughout my career, leading various teams at adidas and now here at GMG, I realized that dislike was due to a lack of defining a purpose. And, rather than setting arbitrary targets, I realized it was critical to always start with the “why” in order […]
GMG Named to Expertise.com’s Lists of 2023’s Best PR Firms and Best Marketing Consultants in Washington, D.C.
We’re excited to announce our selection by Expertise.com to its 2023 list of Best PR Firms and Best Marketing Consultants in the greater Washington, D.C. area! The twin recognitions are GMG’s fifth year in a row for Expertise.com’s top honors. With our foundational expertise in technology and our passion for innovations that define new markets, we look forward […]
How To Present Your PR Wins Effectively in the Board Room
How to Present Your PR Wins Effectively in the Board Room At a time when budgets are increasingly constrained, knowing how to effectively quantify and communicate the value of PR to CEOs, executives and board members is essential. Even if you wholeheartedly believe in the value of PR, it can be a challenge to translate […]
GMG Wins Two 2023 AVA Digital Awards
We’re excited to announce our two newest industry recognitions — two 2023 AVA Digital Awards for excellence in content marketing and graphic design! They continue our winning streak of 27 award wins in 2022 for our growth marketing, content development and public relations work on behalf of our clients. The twin awards get 2023 off […]
Here’s How NOT to Have a Perfectly Planned Corporate Retreat — And Why We Love it that Way!
Has your company ever taken a corporate retreat? Probably not one like ours. For our 2023 kickoff and our first in-person gathering since the pandemic, GMG chose an untraditional path, skipped the beige hotel conference rooms in downtown Washington D.C. and headed to the Caribbean instead! Our leadership hoped that our active and wellness-loving team […]