Exit PR Strategy for B2B Tech: Avoid the Costly Mistakes of Waiting Until the Deal Is Too Close
For B2B tech companies, an effective exit PR strategy for B2B tech can be one of the most underutilized tools for increasing valuation, attracting investor attention, and influencing successful exits. Gabriel Marketing Group (GMG) has seen how starting this strategy early can make a measurable difference in deal outcomes. GMG founder and CEO Leah Nurik explains how thoughtful PR strategy supports M&A, IPO readiness, and investor confidence, and why an exit PR strategy for B2B tech should start much earlier than most founders realize.
Analyst Relations for B2B Tech Companies: Too Often Ignored—Here’s Why That’s a Costly Mistake
Analyst relations for B2B tech companies—especially early-stage SaaS startups—can be the difference between being overlooked and becoming a recognized market player. Yet too often, founders hesitate to invest in AR due to misconceptions about cost, timing, or ROI. We asked Gabriel Marketing Group founder and CEO Leah Nurik some of the most frequent questions we hear from clients about AR—and how to do it right.
How PR Builds the Credibility That Drives B2B Tech Growth
Credibility that drives B2B tech growth starts with clear, compelling messaging. For B2B tech leaders, the pressure to break through a crowded market is relentless. Investors want traction. Buyers want clarity. And too often, even the most innovative startups get buried beneath jargon-heavy messaging that doesn’t resonate. That’s because translating technical features into a compelling […]
From Kickoff to Coverage: How Long Does It Take to See B2B Tech PR Results?
If you’re a CEO, CMO, or VP of PR at a B2B tech company preparing to launch a PR program, you’re likely asking: “How long does it take to see B2B tech PR results?” It’s one of the most common—and valid—questions leaders ask when evaluating a firm. The good news is you don’t have to […]
B2B Tech PR Metrics: Are You Tracking the Right Ones?
This blog post breaks down the B2B tech PR metrics that truly matter—like Share of Voice, media value, and referral traffic—so CEOs, CMOs, and comms leaders can hold their B2B tech PR agencies accountable and drive measurable business impact.
Expertise.com: 2025’s Best PR Firms in Washington DC
For the fifth straight year, Gabriel Marketing Group is named to Expertise.com’s curated list of Best PR Firms in Washington DC. We’re proud to share that Gabriel Marketing Group (GMG) has been recognized by Expertise.com as one of 2025’s Best PR Firms in Washington DC for the fifth consecutive year. This honor is awarded based […]
B2B Tech PR Firm Pricing: Costs, Value, and ROI Explained
Hiring a B2B tech PR firm can be one of the smartest investments for growth-stage tech companies, but understanding how PR firms price their services is often confusing. B2B tech PR firm pricing varies widely depending on agency size, services included, and the depth of engagement. To help, we asked Leah Nurik, CEO of Gabriel […]
Don’t Get Burned: 10 Red-Flag Questions to Ask Before Hiring a B2B Tech PR Agency
Choosing the right B2B tech PR agency is a high-stakes decision for leaders—one that impacts visibility, credibility, and revenue. With so many firms promising buzz, how do you identify one that delivers real business results? This guide features essential questions every CEO, CMO, and VP of PR should ask, with expert insights from Leah Nurik, […]
High-Impact Media Coverage for B2B Tech Companies: Proven PR Strategies That Deliver
Major media coverage for B2B tech companies is attainable with the right story, strategy, and timing. In this blog post, GMG CEO Leah Nurik answers the most pressing questions tech leaders ask us about breaking into Forbes, TechCrunch, The Wall Street Journal, and other top news outlets. Q: What are major publications actually looking for […]
How to Choose the Right PR Agency for Your B2B Tech Company: 7 Costly Red Flags to Avoid
“If you’ve worked with general PR firms that didn’t understand your complex B2B tech solutions, prioritize finding a partner with deep experience in your industry—or one that shows a strong commitment to learning your technology inside and out.”