Executive Ghostwriting: A Core PR Deliverable That Drives Visibility and Authority
In today’s media landscape, the expectation for organizational leaders to demonstrate a strong public voice has never been higher. Stakeholders want to hear directly from decision-makers—on industry trends, company direction, innovation strategy, workforce issues, and more. Customers, partners, industry analysts, and even prospective employees look to executives to articulate not only what a company does, but also what it believes. Executive ghostwriting plays a vital role in meeting these expectations by ensuring leaders are visible and their perspectives are communicated effectively.
Repurposing Good Content: How to Give Your Best Ebook a Second Life
You’ve done everything right. You invested time, creativity, and budget into building the perfect ebook—compelling design, strong research, a powerful narrative. You hit publish, shared it across your channels, sent the announcement email… and then? Silence. That’s the frustration so many marketing teams feel. The content itself is strong. The insights are valuable. But after an initial burst of downloads, it’s as if your ebook was buried alive in your own content archive—what we call the content graveyard. The truth is, your ebook didn’t fail. Your content repurposing strategy did.
How Analyst Relations Market Positioning Can Sharpen Your Company’s Competitive Edge
When business leaders think about visibility, they usually picture press coverage, social media engagement, and paid ads. But one of the most underrated levers of credibility and growth sits quietly behind the scenes—analyst relations (AR).
How to Build a PR Strategy That Drives Business Growth: A Guide to Media Coverage That Actually Builds the Business
Every founder and CEO wants to see their company in major publications like Forbes or The Wall Street Journal. It’s validation — a visible signal that you’ve made it. But too often, that headline becomes the goal instead of the outcome. If you’re wondering how to build a PR strategy that drives business growth, it’s crucial to avoid this trap from the start.
How to Vet a Proactive PR Agency: A 10-Question Checklist
For startup founders and marketing leaders, hearing your public relations firm ask, “Any news?” is a clear red flag. That simple question reveals a fundamental flaw: your team is reactive, not functioning as a proactive PR agency. For any company paying a significant monthly retainer, this passivity is an expensive liability that undermines brand authority. If you’re unsure whether your PR agency is earning its retainer, these 10 questions will reveal whether your agency is proactive—or just reacting.
How to Get B2B Tech Stories in Top-Tier Media: What Actually Works?
You’ve built something incredible—a breakthrough product powered by cutting-edge AI, automation, or blockchain. You’ve raised funding, assembled a world-class team, and crafted what feels like a flawless press release. Yet when you pitch it to top-tier outlets, the silence is deafening. If you’re wondering how to get B2B tech stories in top-tier media, it’s time to rethink your approach.
Your PR Agency Doesn’t Get Your B2B Tech. Now What? A CEO’s Playbook for Course Correction
Your generalist PR agency just doesn’t get your technology. They nod in meetings and churn out copy, but the results feel disconnected from your business goals. When you read the press release or see the placement, the story feels… off. The nuance of your product is gone, your competitive edge is blurred, and your company appears in generic outlets instead of the publications your buyers trust. This is a common challenge that leads many leaders to seek a specialized partner.
The New Era of AI Discovery: How to Measure PR in a Zero-Click World
The biggest challenge facing PR today is the rise of AI-driven discovery and zero-click content. Buyers now consume headlines, snippets, and AI-generated summaries without ever clicking through to your website. The key question is no longer about clicks—it’s about whether your PR strategy is capturing the full scope of demand signals in today’s discovery-driven environment.
How to Use Case Studies in B2B Tech PR for Credibility, Visibility, and Growth
Knowing how to use case studies in B2B tech PR can be a game-changer for credibility and growth. Yet, not all case studies have the same impact. Some read like product brochures, while the most effective examples position a technology company as a trusted partner, thought leader, and recognized industry authority. This blog post outlines the nine essential elements every B2B tech case study should include to maximize its value.
How to Get Cited by AI Through Trade Coverage: The Smartest PR Play for B2B Tech Brands
As generative AI tools like ChatGPT, Gemini, and Perplexity become the go-to sources for discovering information, the news outlets they trust and reference are shaping how companies are discovered. nNche coverage is often what determines whether a brand surfaces in AI answers. That means every mention in a respected trade publication does double duty: it reaches your ideal buyer today and increases the odds AI will surface your brand tomorrow.