Win Trust, Win Business: How Thought Leadership Drives Growth for B2B Tech Companies
How thought leadership drives B2B tech growth becomes clear when you look at the biggest challenge these companies face: establishing trust and credibility in a crowded market. Traditional demand generation tactics often fall short without the foundation of expert authority. Thought leadership is the proven strategy that not only builds visibility but also creates demand […]
GMG Wins Three 2024 MarCom Awards for Excellence in Writing
We’re excited to announce we’ve won three 2024 MarCom Awards for writing client articles and successfully securing their publication! These three wins highlight our commitment to creating thought leadership that helps our clients truly stand out. As AI becomes widely adopted, there’s no replacing original, high-quality content – it’s the real game-changer for brand impact, […]
How B2B Tech PR Agency Services are Evolving in a Digital-first World
As digital platforms overtake traditional media, the public relations industry is undergoing a fundamental shift. For B2B technology companies, this transformation brings both challenge and opportunity. To explore what’s changed and how companies should respond, we asked Leah Nurik, founder and CEO of Gabriel Marketing Group (GMG), about the most common questions from clients about […]
GMG Launches New Website and Services Packaging
Today, we launched our new website. It has been in the works for a while, but, as so many of you know, the cobbler’s kids don’t get new shoes, we don’t often drink our own champagne…and I’m sure there is another metaphor about dog food, but I digress. The agency world is busy, busy, busy. […]
GMG and GridPoint Selected as Finalist in PR News’ Platinum Awards
We’re thrilled to announce GMG and our client GridPoint have been jointly selected as a finalist in PR News’ Platinum Awards, in the Sustainability Campaign of the Year category. We’re recognized for our one-year PR program of media relations, analyst relations, speaking engagements and industry awards that dramatically increased GridPoint’s share of voice in media […]
Strategic PR for M&A Deals: Don’t Let Misinformation Sabotage Your Merger or Acquisition
Strategic PR for M&A deals in B2B tech is critical because mergers and acquisitions are among the most transformative—and high-stakes—events in a company’s history. The spotlight is intense, the scrutiny is immediate, and every audience, from employees to investors, has questions that need answering. While financial, legal, and operational planning rightly take center stage, communications […]
GMG Wins Two Industry Awards for Excellence in Content Marketing
We’re thrilled to announce we’ve been awarded a 2023 Hermes Creative Award and a 2023 Communicator Award for excellence in content marketing. Both awards recognized an ebook written and designed by GMG that presented the results of a national consumer survey commissioned by Kajeet, a provider of managed IoT solutions, to assess Americans’ attitudes about […]
GMG Wins Ragan and PR Daily’s Top Agencies Award for Campaign of the Year: Thought Leadership
We’re excited to announce we have been selected as a winner of Ragan and PR Daily’s 2023 Top Agencies Award! We are the sole winner in the Campaign of the Year: Thought Leadership category, recognized for a one-year strategic communications campaign for a founder/president at one of the top 50 independent insurance brokerages in the […]
Our Clients are Tackling Climate Change Head-on — And That’s Why We Chose to Partner with Them
As a mission-driven marketing and PR agency, we remain steadfast in our work to impact the world positively. You could say, it’s a way of life here at GMG. As the seemingly insurmountable challenge of climate change and its impact on humanity grows, we continue to look for partners to shift the world in a […]
What it Means to be a Mission-Driven Public Relations and Marketing Agency
I never had a great relationship with goals and goal-setting. Throughout my career, leading various teams at adidas and now here at GMG, I realized that dislike was due to a lack of defining a purpose. And, rather than setting arbitrary targets, I realized it was critical to always start with the “why” in order […]