Why the PR Value of Awards Is the Power Move You’re Not Using Enough
Trying to stand out in a crowded market? Gabriel Marketing Group believes the PR value of awards is your secret weapon. Awards build instant credibility, fuel media buzz, boost sales, and attract top talent. This blog post breaks down why awards matter, how to leverage them strategically, and how GMG can help you win big—without […]
Why Contributed Articles in B2B Tech Are More Indispensable Than Ever
Contributed articles in B2B tech have become essential in today’s media environment. The newsroom workforce in the U.S. has been gutted—between 2008 and 2020, employment dropped by 26%, with newspaper newsrooms suffering a staggering 57% loss, according to Pew Research Center. With fewer journalists and fewer in-depth stories, news outlets are scrambling to fill the […]
The Fractional CMO: The Secret Weapon for Businesses When Budgets Are Tight
Marketing is the engine that drives growth, but for many businesses, hiring a full-time Chief Marketing Officer (CMO) simply isn’t feasible—especially when budgets are tight. The solution? A Fractional CMO who provides executive-level marketing expertise on a part-time or contract basis, ensuring that companies can maintain a strategic approach to marketing without the financial burden […]
Why You Need to Rethink Your Press Release Strategy in Today’s Media Landscape
Originally published: February 13, 2025Updated: July 31, 2026 A modern press release strategy helps B2B technology companies turn important announcements into credible stories for journalists, buyers, analysts, and other industry audiences. For CEOs, founders, and chief marketing officers, publishing a release through a newswire is no longer enough to generate sustained attention. Effective communications programs […]
Win Trust, Win Business: How Thought Leadership Drives Growth for B2B Tech Companies
How thought leadership drives B2B tech growth becomes clear when you look at the biggest challenge these companies face: establishing trust and credibility in a crowded market. Traditional demand generation tactics often fall short without the foundation of expert authority. Thought leadership is the proven strategy that not only builds visibility but also creates demand […]
GMG Wins Three 2024 MarCom Awards for Excellence in Writing
We’re excited to announce we’ve won three 2024 MarCom Awards for writing client articles and successfully securing their publication! These three wins highlight our commitment to creating thought leadership that helps our clients truly stand out. As AI becomes widely adopted, there’s no replacing original, high-quality content – it’s the real game-changer for brand impact, […]
How B2B Tech PR Agency Services are Evolving in a Digital-first World
As digital platforms overtake traditional media, the public relations industry is undergoing a fundamental shift. For B2B technology companies, this transformation brings both challenge and opportunity. To explore what’s changed and how companies should respond, we asked Leah Nurik, founder and CEO of Gabriel Marketing Group (GMG), about the most common questions from clients about […]
GMG Launches New Website and Services Packaging
Today, we launched our new website. It has been in the works for a while, but, as so many of you know, the cobbler’s kids don’t get new shoes, we don’t often drink our own champagne…and I’m sure there is another metaphor about dog food, but I digress. The agency world is busy, busy, busy. […]
GMG and GridPoint Selected as Finalist in PR News’ Platinum Awards
We’re thrilled to announce GMG and our client GridPoint have been jointly selected as a finalist in PR News’ Platinum Awards, in the Sustainability Campaign of the Year category. We’re recognized for our one-year PR program of media relations, analyst relations, speaking engagements and industry awards that dramatically increased GridPoint’s share of voice in media […]
Strategic PR for M&A Deals: Don’t Let Misinformation Sabotage Your Merger or Acquisition
Strategic PR for M&A deals in B2B tech is critical because mergers and acquisitions are among the most transformative—and high-stakes—events in a company’s history. The spotlight is intense, the scrutiny is immediate, and every audience, from employees to investors, has questions that need answering. While financial, legal, and operational planning rightly take center stage, communications […]