Left Out by AI? How to Get Your Brand Cited by AI for B2B Tech Companies
B2B tech companies get cited by AI when they build authority through earned media, analyst coverage, trade publications, executive thought leadership, and credible owned content. Platforms such as ChatGPT, Gemini, and Perplexity favor sources that demonstrate expertise, trustworthiness, relevance, and clear structure. Improving AI visibility requires coordinated public relations, search engine optimization, content strategy, and Generative Engine Optimization. AI citations result from sustained authority, credible evidence, and consistent visibility across trusted sources.
How to Unlock the Full Potential of a Partnership with a B2B Tech PR Firm
A successful B2B tech PR firm partnership can amplify your brand’s voice, boost visibility, and drive long-term impact. Strong results come from a collaborative, transparent relationship built on mutual respect and clearly defined expectations. The most impactful PR campaigns are born from partnerships where the client and firm operate as one team. When trust, communication, […]
Earned Media in the AI Era: 5 Reasons Why It Still Matters for B2B Tech
Why should you still do PR in the AI era? Earned media—news articles, interviews, profiles, and features secured through rigorous editorial standards—serves as a vital signal of legitimacy amid the noise.
Does PR Influence AI? 7 Powerful Reasons the Answer Is Yes
In the era of ChatGPT, Claude, Gemini, and whatever AI comes next, one thing is clear: if you’re not shaping your narrative, AI will do it for you. And how PR influences AI has never been more critical. These bots don’t understand nuance, brand voice, or your latest innovation—they scrape the web and assemble whatever […]
PR Visibility During Uncertainty Is Your Growth Strategy—Because Disappearing Is a Costly Mistake
PR visibility during uncertainty is your unfair advantage. The economy is tightening. Politics are uncertain. The noise is deafening. It’s tempting to pull back—to wait, watch, and ride it out. But that’s exactly what your competitors are doing. Progress doesn’t happen in safe zones. It’s made in bold moves when others retreat. Right now, customers, […]
Why Cutting PR During a Downturn Can Hurt Your Brand
Maintaining strategic public relations during difficult economic conditions protects brand visibility, credibility and market momentum while helping companies remain competitive as conditions improve. Originally published: March 17, 2025Updated: August 1, 2026 Cutting public relations during an economic downturn may reduce expenses in the near term, but it can create longer-term costs for companies that depend […]
Why the PR Value of Awards Is the Power Move You’re Not Using Enough
Trying to stand out in a crowded market? Gabriel Marketing Group believes the PR value of awards is your secret weapon. Awards build instant credibility, fuel media buzz, boost sales, and attract top talent. This blog post breaks down why awards matter, how to leverage them strategically, and how GMG can help you win big—without […]
Why Contributed Articles in B2B Tech Are More Indispensable Than Ever
Contributed articles in B2B tech have become essential in today’s media environment. The newsroom workforce in the U.S. has been gutted—between 2008 and 2020, employment dropped by 26%, with newspaper newsrooms suffering a staggering 57% loss, according to Pew Research Center. With fewer journalists and fewer in-depth stories, news outlets are scrambling to fill the […]
The Fractional CMO: The Secret Weapon for Businesses When Budgets Are Tight
Marketing is the engine that drives growth, but for many businesses, hiring a full-time Chief Marketing Officer (CMO) simply isn’t feasible—especially when budgets are tight. The solution? A Fractional CMO who provides executive-level marketing expertise on a part-time or contract basis, ensuring that companies can maintain a strategic approach to marketing without the financial burden […]
Why You Need to Rethink Your Press Release Strategy in Today’s Media Landscape
Originally published: February 13, 2025Updated: July 31, 2026 A modern press release strategy helps B2B technology companies turn important announcements into credible stories for journalists, buyers, analysts, and other industry audiences. For CEOs, founders, and chief marketing officers, publishing a release through a newswire is no longer enough to generate sustained attention. Effective communications programs […]