Press releases have long been a cornerstone of corporate communication, offering a structured way to share company news. But as the media landscape evolves, their role is shifting. While press releases still have value, they are no longer the primary driver of media coverage.
What’s fueling market dominance today? It’s not just media coverage or ad spend—it’s trust, credibility, and visibility. Investors, customers, and analysts are all paying attention to the leaders who shape the conversation. The companies winning in today’s economy are setting the agenda. Are you?
We’re excited to announce we’ve won three 2024 MarCom Awards for writing client articles and successfully securing their publication! These three wins highlight our commitment to creating thought leadership that helps our clients truly stand out. As AI becomes widely adopted, there’s no replacing
Take a deep dive into how PR must evolve amidst declining traditional media influence and rising digital consumption. Over the last few years, the media landscape has undergone a seismic shift primarily driven by rapid technological advancements and changing consumer behaviors. Traditional public relations
Today, we launched our new website. It has been in the works for a while, but, as so many of you know, the cobbler’s kids don’t get new shoes, we don’t often drink our own champagne…and I’m sure there is another metaphor about dog
We’re thrilled to announce GMG and our client GridPoint have been jointly selected as a finalist in PR News’ Platinum Awards, in the Sustainability Campaign of the Year category. We’re recognized for our one-year PR program of media relations, analyst relations, speaking engagements and
In today’s digital-first era business moves at the speed of light. That’s why companies must constantly seek innovative ways to engage with their audience, especially in the B2B space. If the social media explosion has taught us anything, it’s that video is one of
When it comes to mergers and acquisitions, the stakes are high, and the spotlight on your organization will shine brighter than ever before. These transformative events can create unprecedented exposure — and the success can be predicated on how news is communicated to stakeholders
One-hit wonders belong on the radio, not as part of a failed communications strategy that is meant to represent your brand. Standalone PR campaigns are a fleeting endeavor that we see fail to achieve long-term impact, time after time. At their best, they only leave
We’re thrilled to announce we’ve been awarded a 2023 Hermes Creative Award and a 2023 Communicator Award for excellence in content marketing. Both awards recognized an ebook written and designed by GMG that presented the results of a national consumer survey commissioned by Kajeet,