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Author: Michiko Morales

Team at an enterprise B2B tech PR agency collaborating during a strategy session with colorful sticky notes on a wall.

Enterprise B2B Tech PR: How to Avoid the Wrong Agency and Choose a Proven Partner for Measurable Growth

Posted on

08/13/2025

by

Leah Nurik

Choosing the right enterprise B2B tech PR agency can make or break your growth trajectory. The right partner brings deep category expertise, strategic vision, and measurable impact. The wrong choice wastes budget, stalls momentum, and erodes credibility. Selecting wisely means going beyond flashy credentials to find a firm that understands your vertical, operates at your scale, and connects public relations directly to business outcomes.
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Businesswoman reviewing notes on a clipboard surrounded by sticky notes, symbolizing planning for an exit PR strategy for B2B tech.

Exit PR Strategy for B2B Tech: Avoid the Costly Mistakes of Waiting Until the Deal Is Too Close

Posted on

08/12/2025

by

Michael Tebo

For B2B tech companies, an effective exit PR strategy for B2B tech can be one of the most underutilized tools for increasing valuation, attracting investor attention, and influencing successful exits. Gabriel Marketing Group (GMG) has seen how starting this strategy early can make a measurable difference in deal outcomes. GMG founder and CEO Leah Nurik explains how thoughtful PR strategy supports M&A, IPO readiness, and investor confidence, and why an exit PR strategy for B2B tech should start much earlier than most founders realize.
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Silhouettes of business professionals networking, representing analyst relations for B2B tech companies.

Analyst Relations for B2B Tech Companies: Too Often Ignored—Here’s Why That’s a Costly Mistake

Posted on

08/05/2025

by

Michael Tebo

Analyst relations for B2B tech companies—especially early-stage SaaS startups—can be the difference between being overlooked and becoming a recognized market player. Yet too often, founders hesitate to invest in AR due to misconceptions about cost, timing, or ROI. We asked Gabriel Marketing Group founder and CEO Leah Nurik some of the most frequent questions we hear from clients about AR—and how to do it right.
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A diverse team of professionals in a modern office collaborating on business strategy, embodying credibility that drives B2B tech growth.

How PR Builds the Credibility That Drives B2B Tech Growth

Posted on

07/30/2025

by

Michael Tebo

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Woman celebrating B2b tech PR results at her desk with arms raised in front of a laptop.

From Kickoff to Coverage: How Long Does It Take to See B2B Tech PR Results?

Posted on

07/28/2025

by

Michael Tebo

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A woman in a white blazer leads a team meeting about B2B tech PR metrics in front of a whiteboard while colleagues with laptops listen attentively around a table.

B2B Tech PR Metrics: Are You Tracking the Right Ones?

Posted on

07/24/2025

by

Leah Nurik

This blog post breaks down the B2B tech PR metrics that truly matter—like Share of Voice, media value, and referral traffic—so CEOs, CMOs, and comms leaders can hold their B2B tech PR agencies accountable and drive measurable business impact.
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Repeating award badge pattern reading "Expertise.com Best PR Firms in Washington DC 2025" on a blue background.

Expertise.com: 2025’s Best PR Firms in Washington DC 

Posted on

07/21/2025

by

Michael Tebo

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Woman leading a meeting with diverse members of a B2B tech PR firm, reviewing charts and graphs on a table.

B2B Tech PR Firm Pricing: Costs, Value, and ROI Explained

Posted on

07/14/2025

by

Michael Tebo

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Group of professionals collaborating around a laptop during a PR strategy meeting.

Don’t Get Burned: 10 Red-Flag Questions to Ask Before Hiring a B2B Tech PR Agency

Posted on

07/10/2025

by

Michael Tebo

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Illustration showing a light blue megaphone representing media coverage of B2B tech companies in major business publications like Forbes, TechCrunch, and WSJ.

High-Impact Media Coverage for B2B Tech Companies: Proven PR Strategies That Deliver

Posted on

07/09/2025

by

Michael Tebo

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