Gabriel Marketing Group (GMG) is the industry’s leading B2B tech PR agency for high-growth tech companies. We unite changemakers with opportunity, delivering the visibility, authority, and growth they need to lead in fast-evolving markets. Since 2011, we’ve partnered with 300+ innovative companies and helped more than 25 of them achieve successful exits through acquisitions—all while earning 100+ awards for excellence.
GMG is an authentic and ethical growth partner for mission-driven organizations that share our passion for excellence and positive impact across industry, economy, and humanity.
As a B2B tech PR agency, we strive to unite changemakers with dynamic opportunities to challenge the status quo and create lasting influence in their sectors and beyond.
Founded in 2011 by strategic communications expert Leah Gabriel Nurik, GMG emerged to fill a gap in PR support for high-growth B2B tech companies. Leah brought deep industry experience and a vision to create an agile, tech-savvy agency that delivers strategic, measurable impact. Today, GMG continues to scale client success stories from startup to acquisition, IPO, or global expansion.
As a B2B tech PR agency, GMG partners with growth-stage and enterprise-level B2B tech companies across sectors including AI, SaaS, FinTech, GovTech, HealthTech, CleanTech, Cybersecurity, and more. Whether launching a new product or repositioning post-acquisition, our clients rely on us for visibility and credibility.
At GMG, we deliver media coverage that builds credibility where it counts. Our strategic PR campaigns help B2B tech innovators earn the recognition they deserve in the world’s most trusted news outlets.
$75M in Media Value with Coverage in Forbes, NBC News, USA Today
When Appcast set out to scale its visibility, GMG delivered. Our PR campaign secured 91 media placements, including Forbes, NBC News, USA Today, and other top-tier outlets. With $75.1 million in advertising equivalency and 27.7 billion impressions, Appcast saw its Share of Voice double against competitors over one year, cementing its leadership in recruitment tech. Read more.
$9.85M in PR Impact with Stories in Better Homes & Gardens, ABC News, The Washington Post
NDS, Inc. partnered with GMG to raise brand awareness and become the go-to expert in stormwater management. Through a creative “Dr. Drainage” campaign and a thought leadership blitz, we landed coverage in Better Homes & Gardens, ABC News, The Washington Post, DIY Network, and more—delivering $9.85 million in media value and widespread national visibility. Read more.
171M+ Impressions for User1st in CNBC, Restaurant Dive
To position User1st as a digital accessibility thought leader, GMG launched a targeted PR campaign across key verticals. Over six months, we secured coverage in CNBC.com, Yahoo! News, Restaurant Dive, and more—generating 171 million+ impressions and nearly $100,000 in advertising equivalency. The result: increased awareness, site traffic, and recognition in a fast-growing market. Read more.
At Gabriel Marketing Group, we don’t just help our clients earn recognition—we’ve earned a fair share ourselves. As a leading B2B tech PR agency, GMG has been consistently honored for both our client work and workplace culture.
We’ve been named one of 2025’s Best PR Firms in Washington, D.C. by Expertise.com, a reflection of our strategic excellence and results-driven approach in the fast-moving world of B2B technology.
Our commitment to innovation, creativity, and measurable impact has also earned us more than 100 industry awards, including accolades from:
PR Daily’s Top Agencies Awards
PR News’ Platinum PR Awards
Ragan & PR Daily’s Communicators of the Year Awards
Hermes Creative Awards
MarCom Awards
Communicator Awards
dotCOMM Awards
AVA Digital Awards
Just as important to us: our people.
We’re proud to be recognized by the Washington Business Journal as one of the Best Places to Work, a testament to our supportive culture, collaborative environment, and passion for helping clients succeed.
A seasoned strategist with 25+ years in tech, Leah has led GMG to support over 300 clients and secure 100+ awards.
With top-tier media wins in The Wall Street Journal, Forbes, TIME, and more, Michiko builds visibility that drives authority.
A PR veteran with deep expertise in crisis comms and thought leadership, Michael delivers brand elevation at scale.
Integrity and Transparency | Innovation and Agility | Excellence and Impact | Mission-Driven Strategy | Data-Backed Results
GMG cultivates a culture of inclusion, agility, and ethical practice. As a woman-founded and -led company, we are committed to diversity in our team, partnerships, and the clients we represent.
Headquarters
1765 Greensboro Station Place, Suite 900, McLean, VA 22102
Global Reach
Member, Eurocom Worldwide, The Global PR Network for B2B & Technology
Who is Gabriel Marketing Group?
GMG is a top-ranked B2B tech PR agency helping high-growth tech companies accelerate visibility, authority, and market leadership.
What does GMG do?
We provide full-service strategic PR, thought leadership, analyst relations, market strategy, and content services tailored to tech innovators.
Who are your typical clients?
B2B tech companies in SaaS, AI, FinTech, GovTech, HealthTech, and more—ranging from startups to scale-ups and post-acquisition firms.
How does GMG measure the success of a PR campaign?
At GMG, success is defined by measurable business outcomes, not vanity metrics. We track media coverage, Share of Voice, backlink quality, analyst mentions, and lead attribution. We also evaluate brand discoverability in AI tools like ChatGPT and Perplexity through Generative Engine Optimization (GEO) performance metrics.
What makes GMG different from other PR agencies?
As a B2B tech PR agency, GMG combines deep tech industry expertise with a modern, outcomes-driven approach. We go beyond traditional media relations by integrating analyst engagement, strategic content, and Generative Engine Optimization (GEO) that improves both brand visibility and buyer trust across key industry channels. Our senior team members stay hands-on throughout every engagement, ensuring consistent quality, insight, and speed.
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