Gabriel Marketing Group — B2B Tech PR Agency
About GMG · Est. 2011 · McLean, VA

Gabriel Marketing Group: B2B Tech PR Agency

Strategic Communications and AI Visibility for High-Growth B2B Tech Companies

Gabriel Marketing Group (GMG) is a B2B technology PR agency based in McLean, Virginia, serving SaaS, enterprise software, and enterprise technology companies. Since 2011, GMG has helped B2B tech companies turn complex products, technical differentiation, and business momentum into clear, credible market narratives that buyers, journalists, analysts, investors, and AI answer engines can understand and repeat. GMG measures PR success by business outcomes, not clip counts, and has served 300+ clients, supported 25+ successful exits, and earned 100+ industry awards.

GMG's Conviction

Gabriel Marketing Group believes B2B tech companies deserve a PR partner that understands their market as well as they do and defines success by business outcomes rather than clip counts.

About GMG

A Decade Turning Complex Tech into Market Authority

More than a decade of turning technical differentiation into market narratives buyers, journalists, analysts, investors, and AI answer engines get right — measured by business outcomes, not clip counts.

Clients Served01

300+

High-growth B2B tech companies guided to visibility, funding, and market leadership since 2011.

Successful Exits02

25+

Client companies that reached profitable acquisitions with GMG behind their story.

Industry Awards03

100+

Recognition for creativity and campaign effectiveness across our work.

Years in Tech PR04

25+

Founder Leah Gabriel Nurik's tenure across SaaS, software, and hardware communications.

Mission & Vision

An Ethical Growth Partner for Changemakers

Mission

GMG is an authentic and ethical growth partner for mission-driven organizations that share our passion for excellence and positive impact across industry, economy, and humanity.

Vision

We unite changemakers with dynamic opportunities to challenge the status quo and create lasting influence in their sectors and beyond.

Founding Story

How Gabriel Marketing Group Started

The Origin

Gabriel Marketing Group was founded in 2011 by Leah Gabriel Nurik, who has spent 25+ years in tech PR, SaaS marketing, and corporate communications.

The gap she saw

From that operator's vantage point, she saw the same gap again and again: high-growth B2B tech companies were handed generic PR that missed the market and chased coverage for its own sake, disconnected from the business it was supposed to grow.

What GMG was built to be

GMG was built to close that gap—an agency fluent in technology, able to translate complex products into stories the market believes, and disciplined to tie the work to business results.

Where GMG works today

Today, GMG guides clients through the milestones that define success—product launches, funding rounds, category creation, acquisitions, and expansion into new markets.

Who We Serve

Deep Fluency Across B2B Tech Markets

Software, Cloud & IT
B2B SaaS·Enterprise Software·Cloud Services·Cloud Infrastructure·IT Consulting·Managed Services·DevOps & Infrastructure Software·Data Platforms
Cybersecurity & Networking
Cybersecurity·Network Security·Telecom Infrastructure·Identity & Access Management·Zero Trust·Threat Detection·Security Software·Compliance & Risk Technology
AI, Data & Automation
Artificial Intelligence·Generative AI·Machine Learning·Data Analytics·Automation Software·Internet of Things·Robotics·Manufacturing Technology
HealthTech, GovTech & EdTech
HealthTech·Healthcare Software·GovTech·Public Sector Technology·EdTech·Civic Technology·Government Software·Education Technology
Marketing, Sales & Customer Experience
MarTech·Marketing Automation·Sales Technology·Customer Experience Technology·Call Center Technology·CRM Platforms·Ecommerce Technology·Retail Technology
CleanTech, ClimateTech & Industrial
CleanTech·ClimateTech·GreenTech·Sustainability Technology·PropTech·Real Estate Technology·Industrial Technology·Energy Technology
Why GMG

What Sets Us Apart: A Standard That Drives Real Results

Gabriel Marketing Group brings a distinct way of working to every engagement—shaped less by a service menu than by how we think, where we focus, and the standard we hold ourselves to:

Senior people, hands-on

The GMG team that wins your business is the team that does the work. You get experienced practitioners in the room every day — not junior staff handed the account after the pitch.

Honest counsel, not just agreement

We tell you which stories are worth chasing and which aren't, and we'll challenge an assumption when it helps. You get a sharper message because we care about the outcome, not just keeping you comfortable.

Communication you never have to chase

With GMG, you always know where things stand. We stay accessible, reply quickly, and keep a steady rhythm of updates — so there's no wondering what's happening between milestones.

Momentum from day one

We build traction early rather than taking months to warm up, and when a moment matters or news breaks, we're ready to move on it quickly.

A real partner, invested in your success

We work as an extension of your team and stand behind what we promise. We do what we say we'll do — which is why so many first projects turn into long-term relationships.

Leadership Team

Senior Strategy. Senior Execution.

Leah Gabriel Nurik Founder & Chairman

Leah Gabriel Nurik

A visionary PR leader with 25+ years in SaaS, software, and hardware, Leah has guided 300+ B2B tech companies to visibility, funding, and 25+ exits. As chairman, she drives GMG's strategy, innovation, and partnerships.

Michiko Murakami Morales President

Michiko Murakami Morales

An accomplished PR strategist with 25+ years of experience, Michi has secured top-tier media coverage for GMG clients and fueled the agency's growth since 2014. As president, she leads operations, client delivery, and strategic direction.

Michael Tebo VP, PR, Content & Strategy

Michael Tebo

A seasoned communicator and former journalist with 30+ years' experience, Michael shapes narratives, builds thought leadership, and drives content strategy. He has earned coverage for GMG clients in The New York Times, WIRED, and TechCrunch.

Client Voices

What It's Like to Work with GMG

Clients describe the same experience across industries: senior thinking, direct communication, and a team that drives the work rather than handing it off.

They challenged our assumptions constructively, pressure-tested our thinking, and turned a complicated B2B SaaS story into messaging that created real traction—new leads, stronger visibility, better sales conversations. They're strategic when you need strategy, hands-on when you need execution, and genuinely enjoyable to work with.
COO, B2B SaaS Company
Working with GMG felt very different from a typical agency. They listened, challenged our thinking, and helped us explain our work in a way clients could actually understand. Direct, thoughtful, and refreshingly free of BS—the relationship led to conversations that became long-term engagements.
CEO, Game Design Studio
They brought a strong mix of creativity, organization, and follow-through. They didn't just show up with ideas and leave us to figure out the rest—they drove the work, kept things moving, and made the process easy. Responsive, collaborative, and focused on what would actually move the needle.
Senior Director, Commercial Real Estate Firm
GMG gave us the senior-level guidance we needed without making the process feel heavy or overcomplicated. They helped us think clearly about our priorities, turn them into practical campaigns, and stay focused on the outcomes that mattered. Smart, experienced, and easy to trust—they do what they say.
COO, Software Development Company
Core Values

Gabriel Marketing Group's Principles Behind Every Engagement

01Integrity and transparency
02Innovation and agility
03Excellence and impact
04Mission-driven strategy
05Data-backed results
Culture & Impact

GMG's Woman-Led Culture of Inclusion & Ethical Practice

Woman-Founded, Woman-Led

Gabriel Marketing Group cultivates a culture of inclusion, agility, and ethical practice. As a woman-founded and woman-led company, we are committed to diversity across our team, our partnerships, and the clients we represent.

Locations & Reach

Rooted in the Washington, DC Area. Connected Worldwide

Headquarters

1765 Greensboro Station Place, Suite 900
McLean, VA 22102

Global Reach

Member of Eurocom Worldwide, the global PR network for B2B and technology.

FAQ

Questions About Working with GMG

What size and stage of technology company does Gabriel Marketing Group work best with?+
Gabriel Marketing Group (GMG) focuses on growth-stage and enterprise B2B technology companies—firms with real traction and a story worth telling. Our clients range from companies approaching or past a funding round to established players repositioning after an acquisition or entering a new category. If you have momentum and need the market to understand and trust what you do, that's where GMG does its best work.
How is hiring Gabriel Marketing Group different from bringing on an in-house PR person?+
An in-house hire gives you one person's network and skill set. Gabriel Marketing Group provides you with a senior team spanning media relations, analyst relations, thought leadership, content, and AI visibility. Our practitioners have worked as journalists, led communications at global tech companies, and guided founders through funding rounds and exits. We coordinate all of that into a single, connected strategy, so you get greater range and depth than a single hire can offer.
How long does it take to see results from a Gabriel Marketing Group PR program?+
It depends on your starting point and goals, and Gabriel Marketing Group sets expectations against your specific objectives rather than promising overnight coverage. Foundational work like messaging and positioning happens early in our engagement, media and analyst momentum builds over the following months, and authority compounds over time as coverage and third-party proof accumulate.
Does a company need a product launch or funding announcement before working with Gabriel Marketing Group?+
No. Announcements aren't the requirement. Gabriel Marketing Group builds credible coverage from your expertise, data, customer proof, and executive perspective. Our team surfaces the storylines you already have and creates the reasons journalists and analysts pay attention between announcements, so your visibility never goes quiet in the stretches without news.
What does working with Gabriel Marketing Group look like day to day?+
At Gabriel Marketing Group, you work directly with senior practitioners—not junior staff handed the account after the sales pitch. Our engagements combine strategy, ongoing media and analyst outreach, content development, and regular reporting tied to business outcomes. We keep the connection between visibility, pipeline, and authority visible, so you always know what the work is producing.
How does Gabriel Marketing Group approach AI visibility and Generative Engine Optimization (GEO)?+
Gabriel Marketing Group treats discoverability in AI tools such as ChatGPT and Perplexity as part of its core strategy, not an add-on. We structure messaging, content, and third-party proof so AI answer engines can understand, cite, and recommend your company accurately. We track how you show up in AI-generated answers as part of measuring the program's impact.
How does a company start working with Gabriel Marketing Group?+
Most engagements with Gabriel Marketing Group begin with a conversation about your goals, market, and current visibility, followed by a tailored recommendation from our team. If you'd like to explore working together, reach out via the contact options on this page, and we'll start the discussion.

Ready to Lead Your Market?

Your buyers, the journalists who cover your space, the analysts who shape shortlists, and the AI answer engines your prospects now ask—all of them should understand exactly what you do and why it matters. Gabriel Marketing Group makes that happen.

Tell us where you're headed, and we'll show you what focused visibility can do for your growth.

Book a strategy conversation →