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Tag: technology PR

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Why Mission-driven Organizations Have Better Customer Loyalty Rates and More Predictable Revenue Streams

Posted on

04/01/2020

by

Michiko Morales

At the foundation of any organization are the dual goals of turning a profit and keeping its customers happy and coming back for more. Often those goals butt heads, forcing C-suite decision-makers to make compromises. While showing quarter after quarter in the black appeals
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Tips for Communicating During the Coronavirus Crisis

Posted on

03/26/2020

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Michiko Morales

It’s been a fast-moving and uncertain couple of weeks as we all navigate a new normal due to the coronavirus pandemic. As technology companies adjust to the nationwide shutdown, the importance of having a clear, strategic public relations strategy in place is now paramount.
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Tech Startup PR in Six Basic Steps

Posted on

04/12/2018

by

Michiko Morales

You’ve got a whiz-bang product that will shake up the market. You’ve got a new round of funding to keep the lights on and the company growing. You’ve got a great executive team and talented employees. Now all you need is to establish the
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GMG Expands Global Reach with its Selection for Membership into Eurocom Worldwide

Posted on

06/10/2016

by

Gabriel Marketing Group

All of us here at Gabriel Marketing Group (GMG) are excited to share that we’ve been selected as the newest member of the global communications network, Eurocom Worldwide! Eurocom Worldwide is a media relations and result-oriented PR expertise network with clients and partners across
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4 Ways to Create a Valentine’s Day Social Media Campaign That Will Make Them Swoon

Posted on

02/09/2016

by

Michiko Morales

Cupid has his arrow pointed high, and we’re all catching the love bug this year, including small businesses. As Valentine’s Day nears, preparations are in order – I’m not talking about a dozen roses, chocolates or candy hearts – rather your social media campaign.
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How to Boost Social Media Ad Conversions on Facebook

Posted on

02/04/2016

by

Michiko Morales

Unless you’re a major automotive manufacturer, beer company or GoDaddy, chances are you can’t afford a Super Bowl ad. Every year, big brands shell out big bucks to get a highly coveted commercial spot during the most watched event in the U.S. annually. Though
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STOP! It’s Grammar Time!

Posted on

09/24/2015

by

Michiko Morales

I’m a self-proclaimed #wordnerd. As a marketing communications professional, my days are built with words – crafting them into award-winning web content, drafting complex white papers and writing engaging eBooks and case studies. And editing, oh the editing – self-editing, editing others’ work and
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