Tag Archives: social media

The Millennials Are Coming! 5 Ways to Attract Millennials to Your Content Marketing

How do we define the Millennial generation? For Generation Y, also known as Millennials, the delineations can vary, but most researchers go by the years between 1980 to the early 2000s, meaning they range from ages 18 to 35. There are about 80 million Millennials in the U.S., which makes them 25% of the population, and according to a 2013 White House report, Millennials are the largest and most diverse generation in the U.S.

The media have given Millennials a lot of grief, calling them an entitled, narcissistic generation for the ways they use social media and for their unrealistic expectations after graduation. I don’t completely agree with all of that; as a Millennial myself, I can contend that we are resourceful, hardworking, tech savvy (tech gadgets almost becoming an extension of our bodies) and generally more comfortable with the idea of a public Internet life.

Millennials use internet

Coinciding with our childhoods, Millennials witnessed amazing developments in computing and technology that came about over the last few decades. These rapid developments have shaped the ways in which Millennials interact with technology. It also seems to have had an influence on us and our high expectations for innovation and creativity.

Wondering why your traditional marketing tactics aren’t working on Millennials? Stereotypes aside, as the largest demographic in the U.S., we matter, and so does knowing how to communicate with us. Just as previous generations have done, Millennials are exerting our influence on the world around us. Our generation will shape the economy – and marketing initiatives – for decades to come.

Working at a high-tech marketing agency, we create strategies and content across multiple channels for various marketing initiatives. Our goal is to ensure we’re reaching our clients’ target audiences when and where they’re most receptive, even demanding Millennials. Following are five ways to attract this exacting generation to your content marketing efforts, straight from a Millennial herself.

Visuals are Key

Millennials will not hesitate to pass judgment on websites that are lacking in the visuals department–a second-rate design job is an immediate turn off. Plus, content by itself is not enough, you must have a visually pleasing design to enhance it. So don’t neglect the design aspect of your website, printed collateral, eBooks and advertisements. Visual appeal matters–particularly to my generation.

Capitalize on Social Media

When you engage users through social media, the possibilities are endless. Millennials in particular seem to be more connected with technology than previous generations, and a quarter of us think our specific relationship with technology is what makes our generation unique. A majority even believes that losing our phone or computer would have a bigger impact on our lives than losing our car.

Millennials rely on social media

It isn’t enough to close a sale anymore by simply having a strong brand with an interactive website or a mobile-friendly design. Social media is only continuing to grow, and Millennials are making purchasing decisions with the help of our online networks.

You can find most Millennials spread across the main social networking sites such as Twitter, Instagram, LinkedIn and of course, Facebook. So keep promoting your content via these channels! The more content you share on social media, the more likely it is that you are to attract Millennial readers.

While we may be demanding, if you’re promoting something we find interesting or create things that we can share, we’re very likely and willing to share your content with the world, thus giving you an even wider reach. Seeing as one study found that Millennials have a network size almost four times the that of the generation before us. Considering that same study found that 47% of us have discovered brands from one of our peers following, liking, pinning or tweeting content, this could be very beneficial for your business.

However, you should focus most of your attention on what you do best, because it’s impossible to be everywhere. Realistically, you should define your marketing framework and choose platforms on which your Millennial audience is more likely to spend its time. Research where they are most involved with brands similar to yours. A well-executed marketing presence in one area is much better than a mediocre presence on all of them.

Be Co-creators

The way Millennials use technology foreshadows the way marketing should evolve. We like to feel as if we have participated in the co-creation of products or brands. We want to be creators, but not just on our own – we also want to create with the brands we know and love.

Brands need to interact with their consumers and encourage them to take part in the marketing experience. Millennials want to feel as if we can voice our opinions and give our feedback to support the success of the brands we admire.

No matter how you go about it, Millennials want to be a part of unique experiences, so you have to stand for more than just your bottom line.

Millennials want to be included

Connect with Us

For your content to really resonate with Millennials, it needs to feel personal. Authenticity matters to this generation, and if you want to grow your brand and get consumers to really become engaged with your marketing, you can’t just use typical corporate jargon. Instead, try to mainly use personal pronouns in your writing, or words like “you” and “your” when referring to your reader. People connect with other people, not establishments.

In addition, it can be worthwhile to make your content marketing story-driven. You can even use humor to entice us, considering 80% of Millennials want brands to capture our attention and entertain us.

Entertaining Millennials

Support a Cause

So much for being selfish: 37% of Millennials say that even if it would mean spending a little bit more, we would be willing to purchase a service or product that is supportive of a cause we believe in. And almost 50% of Millennials would be more likely to make a purchase from a company if that purchase supported a good cause. What’s more, almost half of Millennials wouldn’t question abandoning a brand if we find it has ethics that we don’t agree with.

This generation values brands that can enhance and enrich our lives and allows us to help make a difference in the world. If you stand for more than your bottom line, you’ll receive more brand love in return.

This generation grew up during a time of rapid technological developments, globalization and a disruptive economy, which has given us a differing outlook and set of behaviors and experiences than those of our parents. Millennials have been marketed to our entire lives–not just in print, radio and television, but also online, on our phones and across social media platforms. So, to reach Millennials with your content, you must target us with your content.

Whether you’re a little more conventional and have been in the business for decades, or you’re just getting your start in the marketing trade, be sure to construct your content marketing strategies in a way that appeals to your target audience. Contact Gabriel Marketing Group today to help you build your content marketing strategy!


How millennials communicate on social media

3 Powerful Tips to Engage Millennials on Social Media

As a Millennial working at a tech PR agency, it’s been exciting to watch social media grow up with me. In middle school, when I taught myself how to code while building my first Myspace page with flashing graphics and an embedded playlist, I never thought social media would enter the “mainstream” world of media and marketing like it has.

According to a study done by the American Press Institute, 88% of Millennials use Facebook for information. However, in recent years, Twitter has been increasing its growth rate exponentially. Each type of social network platform provides information in its own way, so it can be difficult to reach similar target audiences with the same message through each platform. As Millennials have slowly taken over the working world, reaching us with recruiting messages, as well as product and brand stories, is becoming vital to organizational growth.

Although Millennials are a diverse bunch and it’s impossible to speak for an entire digital generation, here are a couple of “dos and dont’s” that can keep your brand from being blocked, ignored or just plain missed on your audience’s social networks. May the odds be ever in your favor.

Dos and Dont's for millennials on social media

Don’t Bore Us with Lengthy Posts

The Internet is an infinite source of information, some credible and some not-so-credible. We want information that is valuable, worth our time and easy to sift through. If the words in your tweet or headline are intriguing enough, we’ll go to your website to look for more information without thinking twice about it.

Most adults under the age of 35 use a mixture of social media networks, so a general rule of thumb is to start with snackable content. Let us decide if it’s worth clicking the link. Studies show that out of the 64% of U.S. adults who use Facebook, 30% of those users end up consuming news. Being that social users tend to gravitate towards a platform like Facebook for personal use and expression, if you post too much information at one time with wordy paragraphs and no concise introduction of the main points you want us to know, we’ll keep scrolling.

Also, just because Twitter has a 140-character limit (for the time being) doesn’t mean you HAVE to use all 140 characters. Keep it short, sweet and simple as much as possible.

Do Speak to Young Adults Like Young Adults

We know that you want to be the coolest brand on the block. We also know when you’re trying too hard to be the coolest brand on the block. Understand which end of the Generation Y spectrum you’re targeting and speak to them appropriately.

Take the 2016 Presidential Election for example. Many candidates have realized the impact of the younger voters and have boosted their images on social media. It’s important that these candidates understand that they are not speaking to freshmen in high school; they’re speaking to freshmen in college and beyond. There is a big difference.

In an attempt to engage with Millennials, Presidential candidate Hillary Clinton tweeted “How does your student loan debt make you feel? Tell us in 3 emojis or less.” Yes, we want snackable content, and yes we may have a multitasking mindset; however, we are fully capable of expressing ourselves in the form of a full sentence. Student debt is one of the biggest issues for Millennials, it’s something to be taken seriously, and three emojis don’t express the importance of this topic. Make sure you understand your message and engagement goals, and communicate it properly.

Communicating with millennials on social media

Don’t Talk Just to Talk

Hashtags give social media the ability to direct and track conversations. With a quick search on Twitter, Instagram or Facebook, you can easily see what people are talking about and what is trending highest.

Trending hashtags are very, very tempting for brands. It’s easy to see other companies engaging with users on social media and think you want a slice of that pie. However, you don’t have to engage in every single trending topic. Ask yourself these questions before using a trending hashtag:

  1. Did I actually click the hashtag to see what it’s about?
  2. Is MY target market talking about it?
  3. If so, are they saying positive or negative things?
  4. How will this enhance our brand?

Sure, it may seem like harmless, engaging fun, but there needs to be a goal in mind and a strategic approach to joining in the conversation around a trending topic.

Love us or hate us, engaging with Millennials on social media has become a key strategy for many organizations. Finding the best approach can be a challenge for even the biggest brands, but by following a few simple dos and don’ts, you can ensure that you strike the right balance. And don’t forget to be authentic and use your own voice to connect with Millennials, or you could end up on this list.

Are you also a Millennial who enjoys social media marketing? We’re hiring! Learn how you can join the GMG team.

Valentines Social Campaign

4 Ways to Create a Valentine’s Day Social Media Campaign That Will Make Them Swoon

Cupid has his arrow pointed high, and we’re all catching the love bug this year, including small businesses. As Valentine’s Day nears, preparations are in order – I’m not talking about a dozen roses, chocolates or candy hearts – rather your social media campaign.

A new National Retail Federation survey anticipates that spending for Valentine’s Day is set to reach a record high of $18.9 billion, making Valentine’s Day the perfect time for businesses to step up their social campaigns and have customers fall in love with your brand. It is the day of love, isn’t it? But as a small business, how do you make your social campaign stand out among the big dogs? How can you make yours more unique and catch your audience’s eye?

Getting involved in social media for a technology PR agency, I’ve witnessed a wide variety of campaigns across the industry – some good, some bad and a few downright ugly. This Valentine’s Day, take the opportunity to step up your social media game with a campaign that will kick butt using these four tips.

  1. Make it fun and personalized.
    An example of a well-personalized campaign is Taco Bell’s interactive Snapchat story. Taco Bell provided a range of Valentine’s Day cards, then gave viewers detailed instructions on how to personalize and send the Valentine to their loved ones. This Valentine’s Day campaign scored big, especially with the millennial generation.

    By creating a personalized campaign, it encourages your audience get involved with your brand, company and product. The more they can relate to and picture themselves using your product (even if it only lasts for 24 hours), the more likely it will lead to a purchase. And the more fun and innovative you make it, the better the chance your audience will share it with their followers.

    Bonus tip: Engage with your audience! If you see a funny post, retweet it on Twitter or share it on Facebook. Let your audience know that you’re not a robot and are actually paying attention to them.
    Targeted social media campaign

  2. Create a universal #hashtag.
    We get it – a social campaign needs a hashtag. But during any holiday, it’s especially important to help make your brand stand out among the hundreds of others fighting for the limelight.

    Hashtags are a perfect way to generate conversation between your company and its audience. Encourage your audience to utilize your hashtag – posting videos or pictures of themselves with your product and using your hashtag. Dunkin Donuts encouraged followers to use #DDHearts and a message to their Valentine for a chance to win JetBlue tickets or a special video from the company.

    But, as always, don’t forget to interact with the users who are participating. A simple action – liking the post, for example – can go a long way. In the eyes of the consumer, you’re more than just a brand.

    Not only do hashtags encourage people to interact with your brand, it also helps track who is interacting and when (cue your ah-ha moment), resulting in a more targeted campaign! This way, you’ll know what worked – and what didn’t – for future campaigns.

  3. Keep it consistent.
    Epsilon’s “Digital Shopping Tool Impact Study 2015” found that retailers’ social media posts and pages have a greater influence on consumers than any other channel. Step one, grab and keep their attention.

    To do so, each and every social channel your brand is active on should replicate the same customer experience – otherwise you could lose your audience’s interest. From the moment the audience sees your hashtag to the time they decide to make a purchase or end action, it should all have the same theme and tone. The obvious things – logo, taglines and pictures – should be consistent, too.

    With that being said, don’t forget about your company webpage. Your social campaign’s goal is to drive users to your site, but it’s easy to lose them if your webpage doesn’t flow with your Twitter, Facebook and other social posts.

    A consistent and engaging social campaign will bring your audience in, create interest, and keep them coming back in the future.

  4. A campaign with a cause.
    Nothing screams ‘love’ more than giving back to a good cause. Use your Valentine’s Day campaign in conjunction with a charity or donation drive and encourage your audience to take part. Macy’s previous #MacysGoesRed campaign is a great example. In support of American Heart Association’s “Go Red for Women” campaign, Macy’s vowed to donate two dollars per social post.

    By tying your campaign to a cause that’s important to you and your business, you also appeal to your audience’s holiday spirit. People tend to make decisions emotionally, rather than rationally. What better way to use your social media platforms during a holiday all about love than by giving back and donating to a good cause?
    Social media campaign with a cause

Valentine’s Day is the perfect time to step up your social media efforts and unite your brand with current and potential customers thanks to a well-thought out and executed campaign. Using these four tips, you’re sure to blow your campaign out of the water, even after the holiday blows over. You’ll engage customers while creating exceptional results for your business

Not sure how to get started with your social media? Contact GMG for help!

Social Media Ads on Facebook

How to Boost Social Media Ad Conversions on Facebook

Unless you’re a major automotive manufacturer, beer company or GoDaddy, chances are you can’t afford a Super Bowl ad. Every year, big brands shell out big bucks to get a highly coveted commercial spot during the most watched event in the U.S. annually.

Though a Super Bowl ad can result in online buzz, media coverage and memorability -everything a marketer wants – well after the big game, small businesses do have more affordable routes they can take to get brand exposure and, ultimately, customers. Enter social media advertising.

A report by the Interactive Advertising Bureau found that digital advertising in 2015 grew 19 percent over 2014 – the fastest growth rate in four years. This explosive growth is being driven by three things: social, mobile and video. Social media advertising alone grew 51 percent in 2015.

More than any other platform, Facebook has been the dominant player in digital advertising. In 2014, it generated $12.5 billion in revenue, significantly higher than Twitter’s $1.4 billion and LinkedIn’s $2.2 billion. And with good reason – there are more than 1 billion daily active users.

What does that mean for small businesses? The good news: a single ad on Facebook has the potential to reach exactly the kind of person you want to reach. The bad news: advertising can be annoying. Users don’t want ads all over their feeds – they’re just trying to like a photo of their friend’s cute dog or post about how good Grease Live was (no, really, this is exactly what I was doing this weekend).

Facebook ads? I wanted Greece Live!

But these aren’t the days of irrelevant pop up ads that have nothing to do with you. Today, targeting the right people with the right message at the right time is not only key for marketers, it’s also become the norm. Combining social media management and advertising with an effective public relations campaign will ensure you’re spending your limited ad dollars wisely.

Here are four things you have to do for your Facebook ad to really work and convert customers.

1. Make It Visual

Check out this Facebook ad from Stitch Fix

A picture is worth a thousand words, right? That’s never been truer than in today’s fast-paced digital world. We’re visual creatures – in fact, 65 percent of us are visual learners, according to the Social Science Research Network. We want ads that will catch our eyes and explain simply what it’s all about.

Stitch Fix includes a variety of items in its ads that clearly show what its service all about – shopping. It makes each piece stand out with a clean and simple design that catches the eye.

2. Make It Enticing

What a great Facebook ad from Blue Apron!

You want your ad to clearly address the WIIFM: what’s in it for me? Whether that’s to save money during a sale, score the hottest tech gadget everyone’s buying or try the world’s best cookie, people want to know they are getting something valuable.

Blue Apron (which I already love!) does a great job of enticing people to try it. From sending free meals to showing you healthy recipes, you know what you’re getting once you click on the ad.

3. Make It Actionable

Hungry? Check out this Facebook ad from NatureBox.

Your ad will be worthless if you don’t have a good call to action, or CTA. It should tell the potential customers exactly what you want them to do, and encourage them to act fast and click on your ad because there’s something valuable in it for them. Ad Roll found that Facebook ads with a CTA boost click-through rates 2.85 times.

This NatureBox ad is the perfect example – it’s telling you to try it for free. Free snacks? Sign me up! (Do you see a pattern emerging here? Clearly food ads work on me.)

4. Make It Relevant

Here's a great Facebook ad from Nando's PERi-PERi

Remember what I said about targeting? This is where it comes in. You might have designed the most visually engaging and appealing ad, but if it’s not relevant to someone, you just wasted your money. Data company Webtrends found that if you target ads to fans, you’ll get seven times more clicks. Before you send out your ad, determine who you’re trying to reach. Facebook will make it easy to customize and narrow down your ad settings for your audience.

Not sure if you heard, but last week we had a pretty strong blizzard here in the Washington, D.C. region. Area businesses, the Metro, schools – you name it – were shut down for days. On Monday, when I was going crazy with cabin fever, I saw a post from Nando’s Peri Peri, my favorite chicken place just a block down the road, announcing it was open for business. You better believe that’s where I had dinner that night. If that’s not the best example of Facebook targeting, I don’t know what is!Once you’ve mastered all four of these elements, you’ll be ready to convert customers like never before – and rule Facebook like the Pink Ladies at Rydell High.Rule Facebook ads like the Pink LadiesIs your company looking for public relations and social media marketing services? Contact Gabriel Marketing Group!

Top 4 Reasons You Need Social Media in Your Marcom Campaign

If it were possible to do something for free that would ultimately give you substantial return, wouldn’t you invest time into it?


With more than 665 million daily active users on Facebook and over 500 million registered users on Twitter, companies can’t afford to ignore today’s most-visited and engaging social platforms.

Luckily, most marketers are getting with the program  – the marketing program, that is. According to a HubSpot report:

  • 92% of marketers said social media was important to their business
  • 80% confirmed that social media helped increase traffic to their websites
  • More than 58% of marketers who have been using social media for one year or longer improved search engine rankings

The stats speak for themselves. But if you need more evidence of the power social media can bring to your marketing communications campaign, here are four tangible benefits it can help you reap.

1. Added Brand Recognition
Social media makes your brand more recognizable and, in turn, more credible. Every chance you have (and take) to increase your brand visibility and establish a voice in the marketplace is worth money for your company. Consider making content syndication an integral part of your marcom program. Republishing the useful, engaging content you’re already writing on third-party influencer platforms helps you not only continue to establish your company as a thought-leader in your space.

2. Synergy with Other Program Components
Marcom programs aren’t limited to a particular strategy or medium. Advertising, lead generation, web copy, asset development and influencer engagement are all fair game. Social media works in conjunction with each of these other puzzle pieces and creates a synergy that improves the performance of the overall marcom program. You can get more – not to mention better – results when you fuse the deep engagement of social media with the reach and effectiveness of more traditional efforts.

3. More Opportunities to Convert
A social media presence offers you more opportunities to connect with prospects and convert them to brand advocates and customers. Some marketing gurus claim that a consumer needs to see one message three separate times before they even consider taking action. Being active on social media helps a brand reach this “three message” quota more organically and offers more variety in messaging and delivery. For example, a prospect might receive an inbound email, see an ad and then engage with a Facebook post before entering another phase of the sales funnel.

Some studies have also found that social media has a 100% higher conversion rate (from lead to close) than outbound marketing. So, the more active you can be on Facebook, Twitter, LinkedIn, Instagram – and the list goes on – the better.

4. Learn What Customers Want
How often do you practice social listening? And no, we don’t mean paying close attention during boring conversations at cocktail parties. Social listening – we mean listening to social sentiment about your company and brand on social channels – is a great way to gain valuable insights into what your customers, both current and potential, want, expect, like and dislike about your product or the industry at large. It offers you the unique opportunity to collect information that could lead to your next product update, offering or even corporate identity.

giphy (1)

Don’t be afraid to be more social across all of your marketing communication initiatives. When incorporated into your organization’s overall marcom strategy, social engagement can connect your brand with both new and existing customers and help bolster every marketing effort. While you’re out there, follow us on Twitter, Facebook and LinkedIn.

Five Must-Read Tips for Avoiding Brand Gaffes in the Social Age

Twenty minutes.  That’s how long it takes a story to break in today’s ever-connected world. With Twitter, Facebook, Instagram and the Internet at large, what used to be a two- to three-hour delay before a story hit is now down to the length of a good power nap.


While this connectivity is great for keeping up-to-date with current events, it can spell disaster for brands that can’t keep up. All it takes is just one misstep, and you or your client can be the next brand to go viral – for all the wrong reasons.

Here are five things to keep in mind to avoid a social faux pas that can land your brand in hot water.

  1. The Internet never forgets. So, if you don’t want it to live forever, don’t put it out there. Everything on the Internet lasts indefinitely, even if there’s no longer an active link. Screenshots help everything live on in perpetuity, as do cached versions of websites. While you might have deleted a tweet or removed a webpage, someone somewhere will find a way to recover it.
  2. Personal brands and corporate brands are very closely linked. Be sure to maintain management as well as company reputations. The names associated with your brand often become synonymous with the brand itself. Think Oprah, Steve Jobs and Richard Branson. While you might not be managing personalities that large, a misstep by one of the company executives – a la Rupert Murdoch’s recent Twitter rants or Donald Sterling’s vitriolic voicemails – can still torpedo your corporate image.
  3. Admitting you don’t know something isn’t a bad thing… especially when considering the alternative. How does that saying go – “Better to remain silent and be thought a fool than to speak out and remove all doubt.” If you don’t know an answer, simply say “Let me get back to you on that,” or stay out of the conversation altogether. My favorite recent example, while not a social gaffe, is courtesy of Idaho Rep. Vito Barbieri, who proved you don’t have to know how the female reproductive system works in order to legislate it. Just stay in your lane.
  4. Admit your mistakes and move on. When you do slip up (and yes, this will happen), own up to it and move on. Don’t try to cover up any missteps, especially if they’ve garnered attention. Apologize sincerely and make reparations when the situation calls for it. Adjust policies behind the scenes, if needed. Did someone accidently send a personal tweet from the corporate account? Were credentials not changed after an employee was let go? Learn from these mistakes to ensure these gaffes aren’t repeated.
  5. TOP TIP: SLOW DOWN! No one likes to be scooped. But taking an extra minute to re-read your social posts and ensure they’re being sent from the right account (particularly personal v. corporate) before hitting send can save yourself and your brand some heartache, right KitchenAid?KitchenAid-Tweet-640
    Misspellings can make you go viral in an instant; just ask Sephora.  Look into a hashtag that you’re trying to hack to make sure you’re not being insensitive (ahem, DiGiorno). And just don’t be rude.digiorno-whyistayed-tweet-hed-2014

News travels quickly, and keeping our companies top-of-mind means that we often take to social media to get in on the conversation. But this breakneck speed sets the stage for missteps that can be hard to bounce back from. So think before you post. We promise you won’t miss out on newsworthiness by taking time to proofread or dig a little deeper.

Is There Such Thing As Being Too Connected?

This morning I woke up to a slightly snowy Virginia and a complete, complex-wide power outage. We’re talking no power, no heat, no hot water and (GASP!)…NO INTERNET. My first concern was for all of the food I have stored in my freezer and just how long I had before I had to go out and buy an insane amount of ice to keep it from thawing. But my immediate second thought was: “What am I suppose to do without Facebook?” A little scary, really, but this was the exact thought process I went through.

This silly little power outage really got me thinking about just how connected we as a society are; to one another essentially, but also to these internet applications themselves. How many times a day do we click that little Facebook icon on our smartphones? And are we really staying connected to our loved ones if we opt to write on their wall or tweet to them instead of picking up the phone and giving them a call? Is there such thing as being too connected via the Internet and social media applications? And is it having an effect on the real, personal connections in our lives?

I will take the plunge and admit it: I am a total social media addict and it’s a problem. My family will be the first to tell you that I am never without cell phone in hand. I am constantly checking my Facebook, Twitter and Instagram accounts just to see what everyone is up to. My favorite people, companies, television shows and celebrities – I have access to them all. It really is quite amazing the doors that social media has opened. But we are a society addicted and I can’t help but wonder – are we ever able to truly disconnect?

Obviously, as someone in the field of tech marketing and public relations, it is important for me to stay up to date with what’s going on in the industry and around the world, and social media helps to make that possible. But even when I get home from a day of being logged in for work, I can’t seem to turn it all off in my own personal life. And I am confident that I am not the only one with this problem. I think it is very important for all of us to keep a few things about social media in perspective.

  1. Social media has its obvious benefits but we owe it to ourselves to break away from it every now and then. Maybe give yourself a couple hours each night to completely log off: no cell phone, no computer, nothing! Or partake in “No Cellphone Sunday,” a new trend that seems to be springing up in households across the country. Seem crazy? Well, it may be just what you need to clear your mind and disconnect from the rest of the world for a bit.
  2. Don’t forget the less technological, simple pleasures in life. Go for a walk. Read a book. Cook a 4-course meal. Whatever it is that you enjoy doing, don’t forget to do those things! And the key to this is – do them for yourself! You don’t always need to tweet about it and let the world know what you’re up to. Just do it for you.
  3. Most importantly (in my opinion) – don’t mistake online connectedness for real relationships. A message on your mom’s Facebook wall is not the same as an hour-long phone conversation. Don’t forgo these real bonding experiences just because social media makes it a little easier. You will get much more satisfaction out of meeting your high school friend for lunch than you ever will by tagging them in the #throwbackthursday post and writing about how much you miss them. These relationships are important and can’t be replaced by a smartphone!

Now, I’m off to get ice (and some wool socks). Brrr….