Tag: marketing strategy

Posted on

07/31/2023

by

Melinda Adamec

In today’s digital-first era business moves at the speed of light. That’s why companies must constantly seek innovative ways to engage with their audience, especially in the B2B space. If the social media explosion has taught us anything, it’s that video is one of

Posted on

02/15/2023

by

Michiko Morales

Has your company ever taken a corporate retreat? Probably not one like ours.  For our 2023 kickoff and our first in-person gathering since the pandemic, GMG chose an untraditional path, skipped the beige hotel conference rooms in downtown Washington D.C. and headed to the

Posted on

11/01/2022

by

Michiko Morales

Since the introduction of the first customer relationship management (CRM) platforms decades ago, marketing automation – broadly defined as the use of software to automate repetitive marketing tasks, such as email marketing, lead nurturing and digital ad campaigns, making these tasks much faster and

Posted on

09/13/2021

by

Michiko Morales

Are you spending a large percentage of your marketing budget on digital advertising but you just aren’t generating the ROI and deals your organization needs? For many organizations with this challenge, the answer is simply that they aren’t following a few very important steps.

Posted on

07/26/2021

by

Michiko Morales

Our B2B clients ask us often about whether they should be using Facebook for their digital advertising and marketing. Your technology business does not need Facebook. There, we said it. Unless you’re aiming to make your grandma proud of the organization you’ve built and

Posted on

01/12/2017

by

Michiko Morales

It’s 2017! We’ve made it through an interesting year of highs, lows and everything in between. Now it’s time to hit the ground running with new and creative content, ideas and strategy. What can you do to improve your marketing and PR strategies for