Tag: branding

To Break Through to Top-tier Media, Commission a Survey

Posted on

05/16/2023

by

Michael Tebo

If you’re having trouble breaking through to that next level of media coverage, surveys are an excellent way to generate media coverage. By gathering data on a specific topic, trend or issue, you can use that data to create compelling stories that can capture

Top 4 Tips to Branding Your Tech Startup

Posted on

03/03/2017

by

Michiko Morales

A Brand Connects Personality According to the brand strategist Scott Talgo, “a brand that captures your mind gains behavior and a brand that captures your heart gains commitment.” The sentiment still rings true today, regardless of industry. Here at Gabriel Marketing Group, we develop

Marketing Takeaways from Summer Blockbusters

Posted on

05/18/2015

by

Michiko Morales

It’s my favorite time of year – summer blockbuster movie season. I should be ashamed of how much I spend on movie tickets, popcorn and kiddie pool-sized sodas during Hollywood’s High Holy Season. The sum could probably put my non-existent children through a cushy

The Unwritten Art of a Compelling Brand Story

Posted on

04/27/2015

by

Michiko Morales

I can still remember the first “big girl” book I ever received – Beverly Cleary’s Ramona Quimby, Age 8. That little book sparked a lifelong fascination with stories, stories that I’m still eager to absorb today as both a reader and a consumer. A