b2b tech pr services Archives | Gabriel Marketing Group

How to Get the Most Out of Your Partnership with a B2B Tech PR Firm

Posted on

05/13/2025

by

Michael Tebo

Strong B2B tech PR results come from treating your agency as a strategic partner, not a vendor. This article outlines eight best practices—including alignment, transparency, collaboration, and shared goals—that elevate PR from a service to a growth engine. Long-term, trust-based relationships deliver measurable impact,

Does Earned Media Still Matter in the AI Era?

Posted on

05/05/2025

by

Michael Tebo

Why should you still do PR in the AI era? Earned media—news articles, interviews, profiles, and features secured through rigorous editorial standards—serves as a vital signal of legitimacy amid the noise.

7 Important Ways PR Influences AI

Posted on

04/03/2025

by

Leah Nurik

AI might be telling your story—but PR decides which story gets told. As people turn to ChatGPT and other AI tools instead of Google, your brand’s visibility depends on having the right content in the right places. PR fuels the digital footprint AI relies

Staying Seen in Uncertain Times

Posted on

03/27/2025

by

Leah Nurik

In uncertain times, pulling back is a mistake. This blog post urges companies to lead with visibility, not silence. Drawing lessons from Salesforce’s bold PR strategy during the 2020 COVID crisis, it emphasizes how strategic, purpose-led communications build trust, drive growth, and ensure your

Why Cutting PR in Tough Times is a Costly Mistake (And What to Do Instead)

Posted on

03/17/2025

by

Leah Nurik

Cutting PR during economic downturns may seem practical, but it risks eroding trust, visibility, and momentum. This blog post explains why sustained PR efforts are essential for brand resilience and growth, offering strategic alternatives to stay visible, credible, and competitive—ensuring your brand is remembered

The Power of Third-Party Validation: Why Industry Awards Matter

Posted on

03/11/2025

by

Michael Tebo

Trying to stand out in a crowded market? Industry awards are your secret weapon. They build instant credibility, fuel media buzz, boost sales, and even attract top talent. This blog post breaks down why awards matter, how to leverage them, and how GMG can

The Fractional CMO: The Secret Weapon for Businesses When Budgets Are Tight

Posted on

02/18/2025

by

Leah Nurik

Marketing is the engine that drives growth, but for many businesses, hiring a full-time Chief Marketing Officer (CMO) simply isn’t feasible—especially when budgets are tight. The solution? A Fractional CMO who provides executive-level marketing expertise on a part-time or contract basis, ensuring that companies

Rethinking the Role of Press Releases in Today’s Media Landscape

Posted on

02/13/2025

by

Michael Tebo

Press releases have long been a cornerstone of corporate communication, offering a structured way to share company news. But as the media landscape evolves, their role is shifting. While press releases still have value, they are no longer the primary driver of media coverage.

Thought Leadership Is the New Demand Gen—Here’s Why

Posted on

02/07/2025

by

Leah Nurik

What’s fueling market dominance today? It’s not just media coverage or ad spend—it’s trust, credibility, and visibility. Investors, customers, and analysts are all paying attention to the leaders who shape the conversation. The companies winning in today’s economy are setting the agenda. Are you?

GMG Wins Three 2024 MarCom Awards for Excellence in Writing

Posted on

12/04/2024

by

Michael Tebo

We’re excited to announce we’ve won three 2024 MarCom Awards for writing client articles and successfully securing their publication! These three wins highlight our commitment to creating thought leadership that helps our clients truly stand out. As AI becomes widely adopted, there’s no replacing

Tag: b2b tech pr services

Posted on

05/13/2025

by

Michael Tebo

Posted on

05/05/2025

by

Michael Tebo

Posted on

04/03/2025

by

Leah Nurik

Posted on

03/27/2025

by

Leah Nurik

Posted on

03/17/2025

by

Leah Nurik

Posted on

03/11/2025

by

Michael Tebo

Posted on

02/18/2025

by

Leah Nurik

Posted on

02/13/2025

by

Michael Tebo

Posted on

02/07/2025

by

Leah Nurik

Posted on

12/04/2024

by

Michael Tebo