b2b tech pr agency Archives | Gabriel Marketing Group

Does Earned Media Still Matter in the AI Era?

Posted on

05/05/2025

by

Michiko Morales

Why should you still do PR in the AI era? Earned media—news articles, interviews, profiles, and features secured through rigorous editorial standards—serves as a vital signal of legitimacy amid the noise.

7 Important Ways PR Influences AI

Posted on

04/03/2025

by

Leah Nurik

AI is amplifying your brand story—but it’s PR that determines what story gets told In the era of ChatGPT, Claude, Gemini, and whatever next-gen AI pops up tomorrow, one thing is crystal clear: if you’re not controlling your narrative, a bot is. And that

Staying Seen in Uncertain Times

Posted on

03/27/2025

by

Leah Nurik

The economy is tightening. Politics are uncertain. The noise is deafening. It’s tempting to pull back—to wait, watch, and ride it out. But that’s exactly what your competitors are doing. Progress doesn’t happen in safe zones. It’s made in bold moves when others retreat.

Why Cutting PR in Tough Times is a Costly Mistake (And What to Do Instead)

Posted on

03/17/2025

by

Leah Nurik

When budgets tighten, PR is often first on the chopping block. But here’s the truth: cutting PR is like ghosting your audience right when they need reassurance. Out of sight, out of mind—and that’s a dangerous place to be. Here’s why pulling the plug

The Power of Third-Party Validation: Why Industry Awards Matter

Posted on

03/11/2025

by

Michael Tebo

Standing out from the crowd is more challenging than ever in today’s fast-paced and highly competitive business landscape. While companies invest heavily in marketing, branding, and customer engagement, there’s one element that can significantly enhance credibility and reputation—third-party validation through industry awards. Why Awards

Is a Forbes Council Membership Worth It?

Posted on

03/04/2025

by

Leah Nurik

When budgets are tight and every marketing dollar needs to prove its worth, is a Forbes Council membership a strategic move—or just an expensive badge of honor? The short answer: It depends on how you use it. If you expect instant leads and skyrocketing

Why Contributed Articles Are More Important Than Ever

Posted on

02/25/2025

by

Michiko Morales

The newsroom workforce in the U.S. has been gutted. Between 2008 and 2020, newsroom employment dropped by 26%, with newspaper newsrooms taking the hardest hit—losing a staggering 57% of their workforce, according to Pew Research Center. Fewer journalists mean fewer in-depth stories, and news

How to Get the Most Out of Your PR Agency Partnership

Posted on

03/29/2023

by

Melinda Adamec

Over the course of my career, working within public relations and marketing agencies large and small, I’ve been lucky to be a part of many creative and successful campaigns — including a long tenure on the client side. From launching new brands and products

GMG Named to Expertise.com’s Lists of 2023’s Best PR Firms and Best Marketing Consultants in Washington, D.C.

Posted on

03/01/2023

by

Gabriel Marketing Group

We’re excited to announce our selection by Expertise.com to its 2023 list of Best PR Firms and Best Marketing Consultants in the greater Washington, D.C. area! The twin recognitions are GMG’s fifth year in a row for Expertise.com’s top honors. With our foundational expertise in technology and

GMG Wins Two 2023 AVA Digital Awards

Posted on

02/21/2023

by

Gabriel Marketing Group

We’re excited to announce our two newest industry recognitions — two 2023 AVA Digital Awards for excellence in content marketing and graphic design! They continue our winning streak of 27 award wins in 2022 for our growth marketing, content development and public relations work

Tag: b2b tech pr agency

Posted on

05/05/2025

by

Michiko Morales

Posted on

04/03/2025

by

Leah Nurik

Posted on

03/27/2025

by

Leah Nurik

Posted on

03/17/2025

by

Leah Nurik

Posted on

03/11/2025

by

Michael Tebo

Posted on

03/04/2025

by

Leah Nurik

Posted on

02/25/2025

by

Michiko Morales

Posted on

03/29/2023

by

Melinda Adamec

Posted on

03/01/2023

by

Gabriel Marketing Group

Posted on

02/21/2023

by

Gabriel Marketing Group