If your brand is struggling to break into top-tier media, the PR benefits of a survey can be a game changer. By collecting original data on a timely issue or emerging trend, your brand can fuel compelling storylines that capture journalist interest and drive earned media. At GMG, we turn smart survey strategy into high-impact PR results—helping you stand out with data journalists want to cite.

The PR benefits of a survey start with newsworthiness. Journalists constantly seek fresh, data-driven angles—and an objective, well-designed survey delivers just that. Unique insights boost your chances of being featured, helping raise brand visibility, elevate perception, and position your company as a credible voice in the market. GMG builds surveys to meet editorial demand.

Why Do Surveys Work So Well for Media Outreach?

How do surveys establish thought leadership?

Surveys give brands a platform to surface fresh, proprietary insights on industry trends, customer sentiment, or market gaps—building authority in competitive spaces. Gabriel Marketing Group leverages survey data to position clients as go-to experts, crafting storylines that resonate with journalists and reinforce strategic narratives across media channels.

How do surveys build brand trust?

One of the key PR benefits of a survey is credibility through transparency. By reflecting real opinions and behaviors, surveys show that a brand is listening, learning, and adapting. This transparency builds consumer confidence and credibility. GMG guides clients to ask the right questions—and share the right answers—so audiences see them as authentic, customer-driven leaders committed to meaningful dialogue.

How do surveys fuel shareable content?

Original data can be repurposed into dozens of engaging formats, from charts to reels. This fuels multi-channel storytelling and drives organic engagement. Gabriel Marketing Group transforms survey results into snackable assets—infographics, headlines, expert quotes—that boost visibility across media, blogs, and social platforms without diluting brand voice or message.

How do surveys increase long-term media impact?

The long-term PR benefits of a survey extend far beyond a single news cycle. Surveys create a library of credible insights that can be pitched, cited, and reshaped for months. GMG ensures every client survey is designed with longevity in mind, helping brands extract ongoing value through data-driven PR cycles, owned content, and thought leadership updates.

Key Takeaways from Gabriel Marketing Group

• Commissioning a survey is one of the most efficient ways to earn consistent, top-tier media coverage. The PR benefits of a survey include exclusive data that appeals to journalists hungry for original stories.
• GMG helps brands create benchmark-worthy data sets that fuel thought leadership and shareable content. The PR benefits of a survey extend beyond press releases—when done right, surveys become foundational tools for building authority.
• Our clients gain visibility through coverage in top outlets and generate leads via insightful storytelling and owned media. By leveraging the PR benefits of a survey, GMG clients secure placements in influential publications while also creating owned content that resonates with prospects.
• We position surveys not just as one-off PR tools but as annual brand assets that showcase growth and impact. One of the most valuable PR benefits of a survey is its longevity. GMG structures surveys as repeatable campaigns—offering year-over-year comparisons that reinforce thought leadership and create momentum with editors, audiences, and stakeholders alike.

GMG is Your Partner in Breakthrough PR

At GMG, we understand that breaking into top-tier media can be an uphill climb—but the PR benefits of a survey can change that trajectory. Our public relations experts use data-driven strategies to spotlight your brand with credible, newsworthy insights.

Ready to discuss how we can leverage our expertise to get your brand traction with top-tier media outlets? Schedule a call with us today!

About the author: Michael Tebo is vice president of PR, strategy, and content at Gabriel Marketing Group.