A celebratory toast with colorful glasses raised by a group of smiling colleagues, symbolizing the GMG leadership transition.

Gabriel Marketing Group Appoints Michiko Morales as President; Founder Leah Nurik Named Chairman

Posted on

09/04/2025

by

Michael Tebo

We’re excited to share a GMG leadership transition that reflects both our momentum and our long-term vision as the industry’s leading B2B technology public relations (PR) agency.

We are proud to announce the promotion of Michiko (Michi) Morales to president of Gabriel Marketing Group and the appointment of founder and CEO Leah Nurik as chairman of GMG. This milestone marks an important moment in GMG’s evolution as we continue to expand our communications services, grow our team, and shape the future of strategic communications for technology innovators.

A Proven Leader for the Next Chapter at GMG

In her new role, Michi will oversee Gabriel Marketing Group’s day-to-day operations, client service delivery, and strategic growth initiatives. Since joining GMG in 2014, Michi has been at the center of building our reputation for delivering measurable results and leading impactful campaigns that have earned national recognition in the PR and communications industry.

Michi has been instrumental in GMG’s growth and success. Her leadership, strategic vision, and commitment to excellence have had a transformative impact on our clients and our team. As we continue to expand our services and influence, there’s no one better to lead the agency into its next chapter.

Leah Nurik’s New Role as Chairman

As chairman, Leah will continue to guide Gabriel Marketing Group’s long-term strategic direction. She will focus on innovation, industry partnerships, and serving as an ambassador for GMG in both the technology and public relations industries. Her work will underscore the role of strategic communications, media relations, and thought leadership in driving business outcomes for high-growth B2B companies.

A Legacy of Growth and Excellence in B2B Tech PR

Since its founding, Gabriel Marketing Group has partnered with more than 400 innovative companies, supported over 30 successful acquisitions and exits, and earned more than 100 industry awards. Our expertise spans public relations, media relations, analyst relations, thought leadership, and content development—services we deliver with the agility and creativity that high-growth B2B companies demand.

GMG has been recognized for five consecutive years on Expertise.com’s list of Best PR Firms in Washington, D.C., a reflection of our consistent leadership and results-driven approach in the PR and communications sector.

Looking Ahead: GMG’s Commitment to Innovation and Results

This leadership transition is more than a change in titles—it’s a signal of where Gabriel Marketing Group is headed. With Leah’s focus on strategic growth and Michi’s leadership in operations and client services, GMG is poised to continue delivering the communications strategies, PR campaigns, and analyst relations that drive rapid and lasting success for B2B technology companies.

As we look to the future, one thing remains constant: our commitment to being the trusted PR partner for innovators who are changing the world.

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