Credibility that drives B2B tech growth starts with clear, compelling messaging. For B2B tech leaders, the pressure to break through a crowded market is relentless. Investors want traction. Buyers want clarity. And too often, even the most innovative startups get buried beneath jargon-heavy messaging that doesn’t resonate. That’s because translating technical features into a compelling go-to-market narrative that speaks to real business outcomes isn’t easy—and it’s rarely something founders can do alone.

That’s where B2B tech PR agencies come in. The right agency helps cut through the noise with clear, strategic storytelling—turning complex innovation into value propositions that win attention from buyers, investors, analysts, and even AI-driven discovery platforms. From improving share of voice in crowded markets to driving thought leadership positioning and pipeline attribution, PR isn’t just about brand awareness—it’s about credibility that drives B2B tech growth.

Still, many founders are unsure where to begin. We asked Gabriel Marketing Group founder and CEO Leah Nurik five of the most important questions B2B tech founders and CMOs are asking today. Here’s what she had to say:

Q: How do you create a compelling go-to-market narrative?

Leah Nurik: One of the biggest challenges we see tech founders face is explaining their product’s value in a way that resonates beyond technical audiences. Too often, startups lead with features. But what truly drives traction is a go-to-market narrative focused on business outcomes. And when messaging gets too jargon-heavy, it fails to connect with buyers, investors, and even analysts.

Q: Why is share of voice so critical in crowded B2B tech markets?

Leah Nurik: In today’s noisy market, being the best product isn’t enough. You need to be visible, and that’s where share of voice comes in. It’s the percentage of attention your brand commands across media coverage, analyst reports, and digital platforms. If your competitors are showing up in roundups, research, and AI citations, and you’re not, you’re at risk of becoming invisible when it matters most.

Q: What’s the best way for startups and high-growth B2B tech companies to measure PR ROI?

Leah Nurik: That’s one of the most important questions we get: “What’s the best way to measure PR ROI?” And rightfully so. PR often feels like a long-term gamble when metrics aren’t clear. But it doesn’t have to be that way. When PR is tied to business outcomes, it becomes a performance engine. That’s the kind of credibility that drives B2B tech growth investors and boards care about.

Q: Can PR actually generate leads, or is it just for awareness?

Leah Nurik: PR can—and should—drive lead generation. Strategic earned media builds trust in ways that paid campaigns often can’t. When you’re quoted in top-tier publications, featured on podcasts, or included in analyst reports, you gain something that can’t be bought: third-party validation. That credibility shortens the sales cycle and boosts conversion rates.

Q: What’s the real value of partnering with a PR agency instead of doing it in-house?

Leah Nurik: It’s totally understandable why startups consider doing PR themselves—budgets are tight, and the value of PR can feel intangible at first. But in-house efforts often hit a wall. Without dedicated media relationships, experience with analyst briefings, or familiarity with the pace of earned media, campaigns tend to stall or miss their mark.

Key Takeaways

Narratives win markets: A compelling go-to-market narrative is more than a messaging exercise—it’s your foundation for growth.

Credibility through third-party validation: Buyers trust what others say about you more than what you say about yourself. Strong PR strategy provides structured, scalable ways to earn trust through media coverage, analyst reports, and influencer recognition.

AI-driven discovery is now essential: The rise of AI tools like ChatGPT and Perplexity has changed how B2B buyers gather information. Structuring your content for AI citation performance and discoverability isn’t optional—it’s the new baseline for visibility, and a catalyst for credibility that drives B2B tech growth.

Metrics matter more than ever: To avoid PR feeling like a gamble, success must be measurable. Track outcomes to prove real ROI—and to build a reputation rooted in credibility that drives B2B tech growth.

DIY has limits: Startups juggling product development, sales, and fundraising often struggle to maintain consistent PR execution. A specialized agency brings dedicated expertise, strategic focus, and media relationships that internal teams typically can’t replicate.

Ready to Build a Brand That Breaks Through?

At Gabriel Marketing Group, we help B2B tech startups and high-growth B2B tech companies turn innovation into influence. Whether you’re preparing for launch, scaling for funding, or competing for mindshare, our integrated strategies built around earned media, AI discovery, and share of voice help you drive growth, gain trust, and stand out with credibility that drives B2B tech growth.

Let’s talk about how we can accelerate your growth. Schedule a consultation today!

About the expert: Leah Nurik is the founder and CEO of Gabriel Marketing Group.