Category: Uncategorized

What My First “Real-World” Job Has Taught Me

Posted on

10/23/2015

by

Michiko Morales

There’s no crash course on preparing for the real world after college (might I add, there should be). It’s pretty much trial by fire – you’re either ready or you’re not. If you would have asked me months ago – right after I graduated

Moving on Up: The Top 4 Tools to Empower Small Business Owners and Entrepreneurs

Posted on

10/16/2015

by

Gabriel Marketing Group

Owning a small business or helming a startup venture often means juggling more tasks and responsibilities than you bargained for. As a boutique integrated communications firm working with numerous high-growth business clients on a daily basis, we see those struggles time and time again.

How Techies Day Is Helping Fuel STEM, Technical Innovation and Startups

Posted on

10/09/2015

by

Michiko Morales

If you’re anything like me (and I can’t help that I’m so popular), you know the significance of October 3rd. It’s a celebration of all that is good and fetch in this world: Mean Girls. But there’s another holiday on October 3rd that’s worthy

Workplace Collaboration: It’s Time to Rethink How We Work Together

Posted on

10/01/2015

by

Gabriel Marketing Group

Collaboration is a hot topic among managers and business owners alike these days. From the rise of social intranets to an increase in workspaces designed specifically with collaboration in mind, the quest for a more integrated and teamwork-driven workforce is at the forefront of

STOP! It’s Grammar Time!

Posted on

09/24/2015

by

Michiko Morales

I’m a self-proclaimed #wordnerd. As a marketing communications professional, my days are built with words – crafting them into award-winning web content, drafting complex white papers and writing engaging eBooks and case studies. And editing, oh the editing – self-editing, editing others’ work and

Influencer Interview: 5 Questions with Natasha Crundwell, Managing Partner, People Going Global

Posted on

09/15/2015

by

Michiko Morales

For the second installment of our “Influencer Interview” series, I couldn’t think of a better person than my long-time friend, Natasha Crundwell, who heads up People Going Global (PGG), a D.C.-based consulting firm that specializes in cross-cultural communication and building understanding in the global

5 Tips for a Great Social Media Program: Small Business Edition

Posted on

09/09/2015

by

Michiko Morales

Today, the average person logs 1.72 hours per day on social media networks; that’s about 628 hours per year, and the numbers are only increasing. Whether people use social media for news, entertainment or to merely pass time, it is becoming the perfect medium

Can Big Data Analytics Transform Businesses?

Posted on

08/19/2015

by

Michiko Morales

Working for a technology marketing company has opened my eyes to the latest gadgets, software, startups and trends in the industry. One of the trends I have seen most often during my time here is big data analytics. Your trivia nugget for the day:

3 Technology Solutions that Can Help Simplify Your Work Life

Posted on

08/03/2015

by

Michiko Morales

Most of us are on a constant quest for the next big thing. From tech gadgets to career milestones, we’re always wondering, “What’s next?” So much so that both our personal and professional lives are packed to the brim with never-ending to-do lists and

Client Relations: The Importance of Working as Partners, Not Vendors

Posted on

07/27/2015

by

Michiko Morales

A major part of our job as tech PR practitioners is knowing our clients’ businesses and products inside and out. The time we put in learning about our clients often leads to true friendships. You can’t spend long days (and the occasional night) working