Category: Uncategorized

Eight Ways B2B Companies Can Benefit From Enterprise Videos

Posted on

07/31/2023

by

Melinda Adamec

In today’s digital-first era business moves at the speed of light. That’s why companies must constantly seek innovative ways to engage with their audience, especially in the B2B space. If the social media explosion has taught us anything, it’s that video is one of

Six Reasons Why a Public Relations Strategy is a Must-Have During an M&A Transaction

Posted on

07/12/2023

by

Michiko Morales

When it comes to mergers and acquisitions, the stakes are high, and the spotlight on your organization will shine brighter than ever before. These transformative events can create unprecedented exposure — and the success can be predicated on how news is communicated to stakeholders

Why Threads is Good for Business: How B2B Organizations Can Adopt the Hot New Social Media Platform

Posted on

07/11/2023

by

Melinda Adamec

Despite pervasive stereotypes, Facebook still reigns supreme in the kingdom of social media. According to Forbes, Facebook, and its now-renamed parent entity, Meta, is the most used social media platform in the world, with 2.9 billion monthly active users. While the shakeups at Twitter

Top 5 Reasons Why One-and-Done PR Campaigns Don’t Work

Posted on

07/06/2023

by

Michael Tebo

One-hit wonders belong on the radio, not as part of a failed communications strategy that is meant to represent your brand. Standalone PR campaigns are a fleeting endeavor that we see fail to achieve long-term impact, time after time. At their best, they only leave

To Break Through to Top-tier Media, Commission a Survey

Posted on

05/16/2023

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Michael Tebo

If you’re having trouble breaking through to that next level of media coverage, surveys are an excellent way to generate media coverage. By gathering data on a specific topic, trend or issue, you can use that data to create compelling stories that can capture

Our Clients are Tackling Climate Change Head-on — And That’s Why We Chose to Partner with Them

Posted on

04/28/2023

by

Michiko Morales

As a mission-driven marketing and PR agency, we remain steadfast in our work to impact the world positively. You could say, it’s a way of life here at GMG. As the seemingly insurmountable challenge of climate change and its impact on humanity grows, we

What it Means to be a Mission-Driven Public Relations and Marketing Agency

Posted on

04/18/2023

by

Amy Wick

I never had a great relationship with goals and goal-setting. Throughout my career, leading various teams at adidas and now here at GMG, I realized that dislike was due to a lack of defining a purpose. And, rather than setting arbitrary targets, I realized

GMG Named to Expertise.com’s Lists of 2023’s Best PR Firms and Best Marketing Consultants in Washington, D.C.

Posted on

03/01/2023

by

Gabriel Marketing Group

We’re excited to announce our selection by Expertise.com to its 2023 list of Best PR Firms and Best Marketing Consultants in the greater Washington, D.C. area! The twin recognitions are GMG’s fifth year in a row for Expertise.com’s top honors. With our foundational expertise in technology and

Putting Your Best PR Work Forward in the Board Room

Posted on

02/28/2023

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Michiko Morales

At a time when budgets are increasingly constrained, knowing how to effectively quantify and communicate the value of PR to CEOs, executives and board members is essential. Even if you wholeheartedly believe in the value of PR, it can be a challenge to translate

Celebrating 12 Years of Excellence in PR & Marketing for High-Growth B2B and B2C Companies

Posted on

01/19/2023

by

Michiko Morales

Your company is innovative. Your team of experts strives for excellence. You have exciting solutions or products that you believe can change the world for the better. And, your mission-driven, high-growth organization must get the word out about the incredible and impactful ideas you