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Category: Trending

Thought Leadership Is the New Demand Gen—Here’s Why

Posted on

02/07/2025

by

Leah Nurik

What’s fueling market dominance today? It’s not just media coverage or ad spend—it’s trust, credibility, and visibility. Investors, customers, and analysts are all paying attention to the leaders who shape the conversation. The companies winning in today’s economy are setting the agenda. Are you?
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Pivoting Your PR Strategy for Today’s Digital Age

Posted on

08/06/2024

by

Leah Nurik

Take a deep dive into how PR must evolve amidst declining traditional media influence and rising digital consumption. Over the last few years, the media landscape has undergone a seismic shift primarily driven by rapid technological advancements and changing consumer behaviors. Traditional public relations
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Six Reasons Why a Public Relations Strategy is a Must-Have During an M&A Transaction

Posted on

07/12/2023

by

Michiko Morales

When it comes to mergers and acquisitions, the stakes are high, and the spotlight on your organization will shine brighter than ever before. These transformative events can create unprecedented exposure — and the success can be predicated on how news is communicated to stakeholders
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Top 5 Reasons Why One-and-Done PR Campaigns Don’t Work

Posted on

07/06/2023

by

Michael Tebo

One-hit wonders belong on the radio, not as part of a failed communications strategy that is meant to represent your brand. Standalone PR campaigns are a fleeting endeavor that we see fail to achieve long-term impact, time after time. At their best, they only leave
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To Break Through to Top-tier Media, Commission a Survey

Posted on

05/16/2023

by

Michael Tebo

If you’re having trouble breaking through to that next level of media coverage, surveys are an excellent way to generate media coverage. By gathering data on a specific topic, trend or issue, you can use that data to create compelling stories that can capture
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GMG Wins Nine Industry Awards for Excellence in Marketing and PR

Posted on

11/08/2022

by

Gabriel Marketing Group

We’re excited to announce nine new industry recognitions – five 2022 MarCom Awards and four 2022 dotCOMM Awards – for our writing, graphic and web design, and media relations on behalf of our clients! Our five Marcom Awards and four dotCOMM Awards represent our
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The Quest for Authenticity in an Age of Distrust

Posted on

09/27/2021

by

Michiko Morales

The world may seem like it’s in chaos – that’s because, well, it is. Whether it’s social, economic or political, strife in nearly every aspect of life feels like it’s at a critical mass. Over just the past decade, we’ve gone through unprecedented turmoil
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Why Communicating Your Why is So Important

Posted on

05/21/2020

by

Michiko Morales

Companies working in the tech industry know they rock – whether it’s a hot startup with an entirely new way of solving a persistent problem or a well-established company providing innovative tech products to a multitude of industries. But sometimes, that what-gets-you-out-of-bed-every-morning mission can
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Why High-growth Tech Companies Need a High-powered Tech PR Strategy

Posted on

03/24/2020

by

Michael Tebo

High-growth tech companies move fast. They’re changing how we talk to each other and watch TV shows. They’re making it easier for companies to transport products, find employees and modernize their IT infrastructures and business processes. And they’re inventing entirely new ways of doing
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