This blog post breaks down the B2B tech PR metrics that truly matter—like Share of Voice, media value, and referral traffic—so CEOs, CMOs, and comms leaders can hold their B2B tech PR agencies accountable and drive measurable business impact.
“If you’ve worked with general PR firms that didn’t understand your complex B2B tech solutions, prioritize finding a partner with deep experience in your industry—or one that shows a strong commitment to learning your technology inside and out.”
Why should you still do PR in the AI era? Earned media—news articles, interviews, profiles, and features secured through rigorous editorial standards—serves as a vital signal of legitimacy amid the noise.
