Gabriel Marketing Group’s blog covers B2B technology public relations, AI visibility, Generative Engine Optimization, media relations, thought leadership, and buyer trust. The blog posts help B2B tech leaders understand how strategic PR builds credibility, improves market positioning, supports AI discoverability, and turns earned visibility into business impact.
Marketing is the engine that drives growth, but for many businesses, hiring a full-time Chief Marketing Officer (CMO) simply isn’t feasible—especially when budgets are tight.
Originally published: February 13, 2025Updated: July 31, 2026 A modern press release strategy helps B2B technology companies turn important announcements into credible stories for journalists,
How thought leadership drives B2B tech growth becomes clear when you look at the biggest challenge these companies face: establishing trust and credibility in a
We’re excited to announce we’ve won three 2024 MarCom Awards for writing client articles and successfully securing their publication! These three wins highlight our commitment
B2B tech PR agency services can include media relations, analyst relations, strategic messaging, executive thought leadership, content, crisis communications, integrated marketing, and AI visibility. The right service mix depends on a company’s business goals, target audiences, internal capabilities, and growth stage. This guide explains how to compare PR agency models, evaluate earned versus paid media, support sales and fundraising, write an effective RFP, and assess an agency’s experience, measurement practices, reporting, and business-impact evidence.
Today, we launched our new website. It has been in the works for a while, but, as so many of you know, the cobbler’s kids
