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wo marketing professionals collaborate on a laptop, reviewing strategy ideas for a proactive PR agency.

How to Vet a Proactive PR Agency: A 10-Question Checklist

Posted on

10/10/2025

by

Michiko Morales

For startup founders and marketing leaders, hearing your public relations firm ask, “Any news?” is a clear red flag. That simple question reveals a fundamental flaw: your team is reactive, not functioning as a proactive PR agency. For any company paying a significant monthly retainer, this passivity is an expensive liability that undermines brand authority. If you’re unsure whether your PR agency is earning its retainer, these 10 questions will reveal whether your agency is proactive—or just reacting.
Read the Full Entry
Person scrolling through a digital news feed on a smartphone screen, reading an article about how to get B2B tech stories in top-tier media.

How to Get B2B Tech Stories in Top-Tier Media: What Actually Works?

Posted on

10/08/2025

by

Michael Tebo

You’ve built something incredible—a breakthrough product powered by cutting-edge AI, automation, or blockchain. You’ve raised funding, assembled a world-class team, and crafted what feels like a flawless press release. Yet when you pitch it to top-tier outlets, the silence is deafening. If you’re wondering how to get B2B tech stories in top-tier media, it’s time to rethink your approach.
Read the Full Entry
Close-up of a business meeting at a specialized B2B tech PR agency, showing a person gesturing while discussing a digital strategy on a laptop with charts and notes on the table.

Your PR Agency Doesn’t Get Your B2B Tech. Now What? A CEO’s Playbook for Course Correction

Posted on

10/06/2025

by

Michiko Morales

Your generalist PR agency just doesn’t get your technology. They nod in meetings and churn out copy, but the results feel disconnected from your business goals. When you read the press release or see the placement, the story feels… off. The nuance of your product is gone, your competitive edge is blurred, and your company appears in generic outlets instead of the publications your buyers trust. This is a common challenge that leads many leaders to seek a specialized partner.
Read the Full Entry
A group of colleagues in a modern open office discuss strategy around a laptop, representing collaboration on how to measure PR in a zero-click world.

The New Era of AI Discovery: How to Measure PR in a Zero-Click World

Posted on

10/02/2025

by

Michael Tebo

The biggest challenge facing PR today is the rise of AI-driven discovery and zero-click content. Buyers now consume headlines, snippets, and AI-generated summaries without ever clicking through to your website. The key question is no longer about clicks—it’s about whether your PR strategy is capturing the full scope of demand signals in today’s discovery-driven environment.
Read the Full Entry
Two business professionals in a modern office celebrate success with a high-five, symbolizing teamwork and achievement—an image representing how to use case studies in B2B tech PR to build credibility and growth.

How to Use Case Studies in B2B Tech PR for Credibility, Visibility, and Growth

Posted on

09/29/2025

by

Michael Tebo

Knowing how to use case studies in B2B tech PR can be a game-changer for credibility and growth. Yet, not all case studies have the same impact. Some read like product brochures, while the most effective examples position a technology company as a trusted partner, thought leader, and recognized industry authority. This blog post outlines the nine essential elements every B2B tech case study should include to maximize its value.
Read the Full Entry
A close-up stack of business newspapers highlighting industry journalism, representing how to get cited by AI through trade coverage.

How to Get Cited by AI Through Trade Coverage: The Smartest PR Play for B2B Tech Brands

Posted on

09/25/2025

by

Michael Tebo

As generative AI tools like ChatGPT, Gemini, and Perplexity become the go-to sources for discovering information, the news outlets they trust and reference are shaping how companies are discovered. nNche coverage is often what determines whether a brand surfaces in AI answers. That means every mention in a respected trade publication does double duty: it reaches your ideal buyer today and increases the odds AI will surface your brand tomorrow.
Read the Full Entry
A startup founder leads a team meeting in a modern office, presenting a slide deck while discussing flexible PR contracts for startups.

Flexible PR Contracts for Startups: A Smarter Path to Success

Posted on

09/22/2025

by

Michiko Morales

Too often, startups fall into a costly trap: rigid public relations contracts that demand high retainers and long commitments, without clear targets for measurable results or ROI. A better path exists: one rooted in flexibility, accountability, and shared risk between founders and agencies.
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A diverse group of professionals in a conference room meeting with laptops open, discussing strategy and collaboration, representing how PR influences analyst reports through consistent communication and visibility.

How PR Influences Analyst Reports and Drives B2B Tech Growth

Posted on

09/17/2025

by

Michiko Morales

Visibility isn’t just about brand awareness—it’s about influence. And when it comes to shaping enterprise buying decisions, few voices carry more weight than industry analysts. Yet many founders, CEOs, and CMOs miss a simple truth: analysts don’t spontaneously decide to champion your company—they notice you because of the consistent signals public relations sends into the market.
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Two business professionals collaborate at a laptop, discussing B2B tech media coverage strategies.

B2B Tech Media Coverage Strategies: How Companies Break Through When Attention Is Tight

Posted on

09/15/2025

by

Michael Tebo

Newsrooms are shrinking, reporters are stretched thin, and editorial slots are more limited than ever. What once felt like open lanes for earned coverage now looks like a bottleneck. For B2B technology executives and communications teams, this shift underscores the urgent need for effective B2B tech media coverage strategies—approaches that help navigate media scarcity in the technology sector, where opportunities for press attention are fewer and harder to secure.
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Business team in a strategy meeting, taking notes and planning steps for launching a B2B tech PR campaign.

What Is the Typical Process and Timeline for Launching a B2B Tech PR Campaign With an Agency?

Posted on

09/12/2025

by

Michiko Morales

For B2B technology companies, launching a B2B tech PR campaign is a crucial strategy for increasing brand visibility, building business credibility, and influencing key stakeholders such as buyers, investors, and industry analysts. For marketing leaders and executive teams, one of the most common questions is: “What’s the typical process and how long will it take to see measurable PR results?”
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Other Posts

From Unknown to Unmissable: A Guide to Hiring a PR Agency for B2B Tech Thought Leadership

Michiko Morales
09/10/2025

Gabriel Marketing Group Appoints Michiko Morales as President; Founder Leah Nurik Named Chairman

Michael Tebo
09/04/2025

The Downsides of Big PR Agencies: Why Small Firms Are the Smarter Choice for B2B Tech Companies

Michael Tebo
08/28/2025

Thought Leadership for B2B Tech: A Proven Path to Credibility, Authority, and Growth

Michael Tebo
08/27/2025

Why Your Content Is Invisible to AI: The Power Shift to User Intent with Generative Engine Optimization for B2B Tech

Michael Tebo
08/25/2025
wo marketing professionals collaborate on a laptop, reviewing strategy ideas for a proactive PR agency.

How to Vet a Proactive PR Agency: A 10-Question Checklist

10/10/2025 No Comments

For startup founders and marketing leaders, hearing your public relations firm ask, “Any news?” is a clear red flag. That simple question reveals a fundamental flaw: your team is reactive, not functioning as a proactive PR agency. For any company paying a significant monthly retainer, this passivity is an expensive liability that undermines brand authority. If you’re unsure whether your PR agency is earning its retainer, these 10 questions will reveal whether your agency is proactive—or just reacting.

Read More »
Person scrolling through a digital news feed on a smartphone screen, reading an article about how to get B2B tech stories in top-tier media.

How to Get B2B Tech Stories in Top-Tier Media: What Actually Works?

10/08/2025 No Comments

You’ve built something incredible—a breakthrough product powered by cutting-edge AI, automation, or blockchain. You’ve raised funding, assembled a world-class team, and crafted what feels like a flawless press release. Yet when you pitch it to top-tier outlets, the silence is deafening. If you’re wondering how to get B2B tech stories in top-tier media, it’s time to rethink your approach.

Read More »
Close-up of a business meeting at a specialized B2B tech PR agency, showing a person gesturing while discussing a digital strategy on a laptop with charts and notes on the table.

Your PR Agency Doesn’t Get Your B2B Tech. Now What? A CEO’s Playbook for Course Correction

10/06/2025 No Comments

Your generalist PR agency just doesn’t get your technology. They nod in meetings and churn out copy, but the results feel disconnected from your business goals. When you read the press release or see the placement, the story feels… off. The nuance of your product is gone, your competitive edge is blurred, and your company appears in generic outlets instead of the publications your buyers trust. This is a common challenge that leads many leaders to seek a specialized partner.

Read More »
A group of colleagues in a modern open office discuss strategy around a laptop, representing collaboration on how to measure PR in a zero-click world.

The New Era of AI Discovery: How to Measure PR in a Zero-Click World

10/02/2025 No Comments

The biggest challenge facing PR today is the rise of AI-driven discovery and zero-click content. Buyers now consume headlines, snippets, and AI-generated summaries without ever clicking through to your website. The key question is no longer about clicks—it’s about whether your PR strategy is capturing the full scope of demand signals in today’s discovery-driven environment.

Read More »
Two business professionals in a modern office celebrate success with a high-five, symbolizing teamwork and achievement—an image representing how to use case studies in B2B tech PR to build credibility and growth.

How to Use Case Studies in B2B Tech PR for Credibility, Visibility, and Growth

09/29/2025 No Comments

Knowing how to use case studies in B2B tech PR can be a game-changer for credibility and growth. Yet, not all case studies have the same impact. Some read like product brochures, while the most effective examples position a technology company as a trusted partner, thought leader, and recognized industry authority. This blog post outlines the nine essential elements every B2B tech case study should include to maximize its value.

Read More »
A close-up stack of business newspapers highlighting industry journalism, representing how to get cited by AI through trade coverage.

How to Get Cited by AI Through Trade Coverage: The Smartest PR Play for B2B Tech Brands

09/25/2025 No Comments

As generative AI tools like ChatGPT, Gemini, and Perplexity become the go-to sources for discovering information, the news outlets they trust and reference are shaping how companies are discovered. nNche coverage is often what determines whether a brand surfaces in AI answers. That means every mention in a respected trade publication does double duty: it reaches your ideal buyer today and increases the odds AI will surface your brand tomorrow.

Read More »
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