Gabriel Marketing Group (GMG) has been recognized among the best PR agencies in 2027 through its inclusion in the 2027 PRNEWS Agency Elite Top 120. The annual program recognizes high-performing public relations agencies for industry leadership, client impact and communications innovation. GMG was honored for helping B2B technology companies build visibility, credibility and market authority through earned media, analyst relations, executive thought leadership, owned content and AI visibility strategy—including Generative Engine Optimization (GEO).

Table: PRWeek 2027 Agency Elite Top 120 list (alphabetical)

Agencies 1–40	Agencies 41–80	Agencies 81–120
(W)right On Communications	Highwire	RX STUDIO
Akrete	HUNTER	Sachs Media
ANDER & Co	Identity	Sage Communications
Antenna Group	Infinite	Salient PR
Arketi Group	INK Communications Co.	Segal Communications
Avoq	Integral	Seven Letter
Bear Icebox Communications	Interluxe Group	Sharp Think
Behrman Cesa Communications	Jackson Spalding	SHIFT Communications
Bospar	Jaymie Scotto & Associates (JSA)	Silverline Communications LLC
BPCM	Jennifer Bett Communications	SKDK
BRG Communications	JONESWORKS	Smith Publicity, Inc.
Catamaran	Junapr	SmithSolve, LLC
Center for Public Interest Communications – University of Florida	Kaplow Communications	SolComms
Champion	Kickstand	SourceCode Communications
Citizen Relations	Landis Communications Inc.	SPM Communications
Coyne Public Relations, LLC	Lisa Lauri Communications	Stanton Communication, Inc.
Current Global	Litzky PR	Strategic Public Relations Group (SPRG)
DADA Goldberg	Marathon Strategies	The Abbi Agency
Diffusion PR	Marıno.	The Castle Group
Dini von Mueffling Communications	McNeely Brockman Public Relations	The Consulatncy PR
dna Communications	MediaSource	The Fletcher Group
Etched Communication	MikeWorldWide	The Hayes Initiative
Evolve PR & Marketing	Modern Currency PR	The Hoffman Agency
EvolveMKD	Mower	The Lede Company
Factory PR	Moxie Communications Group	The Moore Agency
FerenComm	MSQ Sport + Entertainment	The Sway Effect
FischTank PR	Narrative Strategies	Thompson & Bender
FleishmanHillard	Next PR	Tier One Partners
French/West/Vaughan	Pac/West Strategies	Tiny Mighty Communications
FTP	PAN	Tony Fay Public Relations
G&S Integrated Marketing Communications Group	Powell Communications	Trident
Gabriel Marketing Group	Precision Strategies	TruePoint Communications
Global Gateway Advisors	Racepoint Global	Uproar by Moburst
Global Situation Room	rbb Communications	UpSpring PR
Gregory	Red Thread PR	V2 Communications
Group Gordon	Relevance International	Velocity Partners
Hahn	RENEWPR	Vested
Havas Formula	Reputation Ink	Wixted & Company
HAVAS Red Network	Reputation Partners, LLC	Zilker Media
Hello PR Group	RF|Binder	Zmirov Communication

PRNEWS Recognizes GMG’s Client Impact and Communications Innovation

Being named to the Agency Elite Top 120 is an exciting milestone for our team. The recognition reflects the creativity, expertise and dedication our colleagues bring to every engagement, as well as the trust our clients place in GMG to tell their stories, establish their executives as industry authorities and strengthen their market positions.

Since GMG was founded in 2011, we have partnered with more than 300 venture-backed, founder-led and established technology companies across software as a service (SaaS), enterprise technology, IT infrastructure, cybersecurity, artificial intelligence and emerging technology. Our work has contributed to 30 successful client exits by acquisition and earned more than 100 industry awards.

Every achievement has been a collaborative effort. We are deeply grateful to the clients, partners and team members who helped make this recognition possible.

Why AI Visibility Is Expanding the Role of B2B Technology PR

The way B2B buyers discover and evaluate technology companies is changing rapidly. A buyer may encounter a company in the media, research it on Google or ask an AI platform to compare it with competitors—all before visiting the company’s website or speaking with its sales team.

AI answer engines bring those previously separate experiences together. Platforms such as ChatGPT, Gemini and Claude use information from company websites, media coverage, analyst commentary, executive content, reviews and other public sources to generate vendor comparisons, category summaries and recommendations.

A multi-source analysis of more than 680 million AI citations reported that 73% of B2B buyers use AI tools during purchase research. These AI-generated answers can shape which companies buyers recognize, investigate and consider before those companies have an opportunity to tell their own stories directly.

“Being named to the PRNEWS Agency Elite Top 120 is meaningful because the way companies build visibility and trust is changing quickly,” said Michiko Morales, president of Gabriel Marketing Group. “A buyer may hear about you in the media, research you on Google or ask an AI platform to compare you with competitors—all before visiting your website. AI now brings those previously separate experiences together, drawing on the information buyers encounter across the web to shape the same decision. The opportunity for technology companies now is to build a clear, credible market presence that holds up wherever buyers—or the AI tools guiding them—go looking for answers.”

How GMG Helps B2B Technology Companies Improve AI Visibility

AI-generated answers have created a new visibility gap for B2B technology companies. Many organizations cannot easily determine whether AI platforms mention their brands when buyers ask which vendors to consider, how those platforms describe their companies or which third-party sources influence the answers.

GMG helps clients understand and improve their visibility across the full ecosystem where modern buyers form opinions. Our integrated programs combine:

• Earned media relations that establish credible third-party validation
• Analyst relations that strengthen category authority and market positioning
• Executive thought leadership that turns subject-matter expertise into public evidence
• Strategic owned content that clearly communicates a company’s expertise, services and differentiators
• Social media programs that expand the reach of authoritative brand narratives
• Industry awards and recognition that reinforce credibility
• AI visibility measurement and strategy
• Generative Engine Optimization that makes content clearer, more useful and easier for AI platforms to interpret

As a premier member of the Brandi AI Agency Partner Program, GMG can measure how clients appear in AI-generated answers, compare their visibility with competitors and identify the sources and narratives influencing those answers.

GMG applies those insights to public relations and content programs that strengthen the authoritative information, third-party validation and clear market positioning AI platforms use to understand and describe technology companies.

What the PRNEWS Award Means for GMG and Our Clients

The 2027 PRNEWS Agency Elite Top 120 recognition reinforces a principle that has guided our work since GMG’s founding: technology companies build lasting visibility by earning genuine credibility.

AI may be changing where buyers look for answers, but trustworthy information remains the foundation of brand authority. Earned media, analyst validation, executive expertise, customer evidence and clear positioning give buyers—and the AI platforms assisting them—credible reasons to recognize, understand and recommend a company.

We are honored that PRNEWS recognized GMG’s work at an important point in the evolution of public relations. More importantly, we are excited to continue helping B2B technology companies become visible, understood and trusted wherever their audiences search for answers.

Thank you to our talented team, exceptional clients and valued partners for being part of this achievement.

Learn more about how GMG combines earned media, analyst relations and executive thought leadership to strengthen public relations and brand visibility in AI-generated answers here.

Schedule a free PR consulation with senior PR leaders at Gabriel Marketing Group.