Gabriel Marketing Group (GMG) has been awarded a fourth top prize at the 2020 MarCom Awards, an annual international competition that celebrates excellence in marketing and communications! Our fourth Platinum MarCom Award — for Best Publicity Campaign — adds to our previously announced three wins for best integrated campaign, best digital advertising campaign and best executive visibility program.
The award recognizes our 2019-2020 publicity campaign for ReFirm Labs, a provider of security solutions that proactively vet, validate and continuously monitor IoT devices for hidden threats. The campaign sought to raise awareness among companies and government agencies about the urgent need for better IoT security and warn them about the potential/active security risks of companies aligned with hostile nation-states as suppliers to the next generation of America’s telecommunications infrastructure.
Targeting top-tier business, national security and international press, we successfully inserted ReFirm Labs executives and experts into national breaking news stories about foreign threats to the U.S. telecommunications infrastructure and related U.S. Congressional and White House actions. We also leveraged updates and new features to ReFirm Labs’ flagship platform to focus media attention on the nature and scope of the problem and why there’s such a pressing need for better IoT security.
GMG’s publicity campaign secured more than 125 news stories over 12 months that generated more than 972 million impressions, $260,000 in advertising equivalency and $780,000 in PR value.
U.S. coverage included The Wall Street Journal, The Los Angeles Times, The Washington Post, Bloomberg News, Reuters, Yahoo! News, Fortune, Foreign Policy, Breaking Defense, Defense Daily, Dark Reading, Threatpost, SC Magazine, TechTarget/SearchSecurity, SecurityWeek and Network World, among others. International coverage included China Digital Times, Taiwan News, The Peninsula (Qatar), La Republicca (Italy), BNN Bloomberg Canada, CRN France, CSO Australia and ChannelWorld India.
If we can help your company increase its media coverage and accelerate the sales cycle, contact us today!